Confirming my own half-baked research, apparently African-American actors are indeed disproportionately represented in TV commercials now. American Thinker records,
In the United States today, the White population (not including Hispanics) is 57.8%….Blacks comprise 14% of the U.S. population but appear in 50% of commercials. White actors now appear to promote health insurance, gold, loans, and some medicines. Moreover, if a White person appears in a commercial, he/she is usually old, sick, a freak, or at the very least, an appendage to a Black partner. If there’s a doctor on the screen, he’s usually Black, while the patient is usually White. Caucasian young men appear in only 4% of the commercials! If some aliens began to study the population of Planet Earth through our TV commercials they would have a somewhat distorted picture of Americans, to put it mildly.
Well, if it matters whether an American is black, white or something else; personally, I don’t think it does or should. This kind of liberal TV manipulation of reality has been going on at least since the 1970s, when it seemed like there was a rule requiring the tech whiz on every show had to be black, like Greg Morris on “Mission Impossible.” Those aliens in the Seventies would get the idea that Earth’s blacks were technologically superior race. Right now, the alien would assume that the majority of marriages in the U.S. are inter-racial. In fact, the number is rising but it’s still around 10% at most.
I find the fictional demographics TV is feeding us to be more amusing than upsetting, but it is hypocritical for the group that constantly complains that it isn’t seeing portrayals of characters that “look like me” has intimidated the entertainment industry into broadcasting a fictional version of reality. many surveys have shown that the public vastly over-estimates the percentage of blacks in the population.
I can see the argument that TV doing this is positive for the culture in the long run. Nevertheless, I find the practice of the media using its huge influence and power to mislead the public about the nation and world around it ominous and subject to abuse.
And it is abused, constantly. This may be just one of the more benign examples.