When Ethics Alarms Don’t Ring: “Regina: The City That Rhymes With Fun!”

I can understand one dim bulb not realizing that this was a vulgar, juvenile, and offensive promotion. But an entire tourism organization? Nobody stepped up and said, “Wait a minute! Are you people nuts?”?


Experience Regina, the tourism organization in Saskatchewan’s capital city of Regina, came up with an oh-so-clever idea for new tourism campaign slogan: “Show us your Regina.” They really did that. They had a second slogan too: “The city that rhymes with fun.” Get it??

Venus is a town in Texas, by the way. Just thought I’d mention it.

Back to Regina: oddly, many people found the two slogans inappropriate. Actually, just about everyone did, which again raised the question of how these locker-room level gags got past the first brain-storming session. So, because nobody involved possessed either good taste, the sense God gave an oyster, or the guts to stand up and make the tourist promotion equivalent of, “Uh, General Custer? I don’t think going down into the valley is such a good idea,”Experience Regina’s CEO had to release a quick abject apology. groveling,

“I want to start by apologizing, on behalf of myself and our team, for the negative impact we created with elements of our recent brand launch.  It was clear that we fell short of what is expected from our amazing community with some slogans that we used.”

Now he needs to resign for assembling such an inept and sophomoric staff.

Incidentally, there is a Delores, Colorado. Maybe he can start over there…


Source: Outkick

7 thoughts on “When Ethics Alarms Don’t Ring: “Regina: The City That Rhymes With Fun!”

  1. I have a dirty mind….“Uh, General Custer? I don’t think going down into the valley is such a good idea,” seems to be appropriate for this article

  2. Maybe they can get a gig designing a tourism campaign for the town of Intercourse, Pennsylvania that ties in with Blue Ball, PA which is a community less than ten miles away.

    (I predict a larger than usual number of sophomoric comments on this thread.)

  3. Well, I learned something today. I’d only read, never heard, the name of that city in Saskatchewan, so I’d assumed it was pronounced the way my college friend pronounced her first name. Apparently not, huh?

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