A Reward For the Historically and Culturally Literate: “Unfrosted”

If you are looking for a funny rather than syrupy entertainment diversion for your mother (or grandmother) this Mother’s Day, you couldn’t do better than spend 90 minutes or so with Jerry Seinfeld in his new movie for Netflix, “Unfrosted.”

Don’t worry: it’s a lot better than “Bee Movie.”

The film, co-written by the comic, is sly, clever and funny provided that the viewer knows enough about the popular culture of the early Sixties—you know, before everything went crazy—as well as U.S. history to understand what is being satirized. Seinfeld has always been a Sixties trivia buff as he demonstrated repeatedly on his classic sitcom, but this movie is an orgy of such references: JFK, the space program, the Cuban Missile Crisis, Jack LaLanne, Werner Von Bron, Quickdraw McGraw and Saturday morning cartoons, Johnny Carson, Walter Cronkite, Silly Putty, the Twist, Thurl Ravenscroft (the original voice of Tony the Tiger who also sang “You’re a Mean One, Mr. Grinch!” ) the Doublemint Twins (who are both apparently impregnated by JFK while Jackie is away), on and on.

“Unfrosted” is ostensibly about the invention (and naming) of Pop Tarts (you will recall that Jerry is also obsessed with junk foods and breakfast cereal), using the historic rivalry between Kelloggs and Post as the starting point. (That’s also a fascinating tale in U.S. business and cultural history, though it is not essential to know it to enjoy the movie.)

For anyone under the age of—wow, sixty?—who hasn’t kept up, much of the film will be a mystery. Well, good. That’s what you deserve if you haven’t made the effort to understand your own country and its often bizarre obsessions. I can picture a 15-year-old watching the movie and barely comprehending anything in it, never mind finding it amusing. JFK suggests naming a breakfast cereal “Jackie-Os.” “What sense does that make? Her last name is Kennedy,” one of the Kelloggs execs wonders.

“Unfrosted” is also overflowing with excellent supporting comic performances that include a spot-on Johnny Carson imitation, a mean spoof of Walter Cronkite that has been a long time coming, and surprise appearances by worthies like Christian Slater, Hugh Grant (as Thurl) and my favorite, Jon Hamm spoofing his character in “Mad Men.” “Unfrosted” is so superior to the ridiculously over-praised and incompetent “Don’t Look Up!” as satire that it ticked me off about that smug Hollywood virtue-signaling exercise all over again. (Let it go, Jack…)

I enjoyed the movie so much last night that I had Pop Tarts for breakfast this morning. The only detail that irritated me was when, after he and other Kellogg’s personnel are hauled into the White House for an early morning secret meeting with Kennedy (during the meeting, when a member of the Kellogg’s trio, says, “May we ask…,” Kennedy exclaims, “What did I say? “Ask NOT!”), Jerry emerges dressed in a ridiculously baggy suit provided to him because he arrived wearing only pajamas. “It was Taft’s,” he says. “William Howard Taft, the only 300 pound President!” exclaims Jim Gaffigan as the Kellogg’s CEO. Really? It was really necessary to explain that gag? What an insult: nobody who would understand the rest of “Unfrosted” wouldn’t know who President Taft was.

With the exception of that lapse, I can recommend “Unfrosted” wholeheartedly.

8 thoughts on “A Reward For the Historically and Culturally Literate: “Unfrosted”

  1. Respectfully (or even disrespectfully) disagree! A few funny moments. A lot of wasted talent, with exception of Hugh Grant. Glitzy, sugary package with a little tasty filling but no substance, potentially leading to indigestion. Wait, it’s a Pop-Tart of a movie.

    • Funny, one of my other objections to the film was that Grant made no effort to evoke Thurm’s famous “GRRRRREAT!” His voice was what made him famous, and Hugh doesn’t try,and the director just ignores it. Weird choice.

  2. I’ll see you and raise you.

    A Dutch trash bag manufacturer prints humorous lines on their full size, black trash bags in white, block lettering. I was walking down the street one morning in Amsterdam and was confronted by a herd of full trash bags awaiting pick up, one of which merrily read, “Ich bin ein binliner.”

    Of course, Pierre Salinger, or whoever penned JFK’s foray into German, didn’t realize a Berliner is actually the Prussian term for a jelly donut.

  3. Wait. Am I the only one who just caught Tony the Tiger dressed as the Q Anon shaman from Jan 6? Seinfeld is not right.

    I can see now that I’m going to have to watch this a few more times. Ha!

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