If Only MSNBC Hosts Could Be Explained This Way…

Last year, Australian Radio Network’s CADA station, broadcasting from Sydney, introduced a perky young female host (above) who called herself “Thy.” Her popular show called “Workdays with Thy” featured music for four hours a day from Monday to Friday with the pleasant-sounding young woman chattering away between songs and ads.

It took about six months for inquiring minds to started asking questions about who Thy was and where she came from, since she never gave her last name and no biographical information seemed to exist on her anywhere. Some listeners also claimed on social media that certain phrases she liked to use sounded identical every time. CADA eventually had to admit that Thy didn’t exist: “she” was an “it,” a direct kin of Siri, a bot whose AI-generated software had been developed by the voice-cloning firm ElevenLabs. This was a six month “experiment.”

The network issued a statement, saying, “This is a space being explored by broadcasters globally, and while the trial has offered valuable insights, it’s also reinforced the unique value that personalities bring to creating truly compelling content.” Why would anyone believe that? Sirius-XM had Wolfman Jack hosting a Sixties radio show for years using his old tapes and remastered versions of the songs he played even though he died a decade before without the satellite network ever telling listeners that this Wolfman was just a recording. It has been doing the same thing recently on its Seventies channel with Casey Kasem’s old “Top 40” show, without bothering reveal that Casey died with dementia in 2014 after retiring in 2009.

Maybe it’s just me, but I find AI disc jockeys less creepy than dead ones, and a station using either without letting listeners know is unethical.

Not as unethical, however, as featuring live hosts like Simone Sanders and even arguably live ones like Chris Matthews.

3 thoughts on “If Only MSNBC Hosts Could Be Explained This Way…

  1. I thought it was unethical and creepy when Natalie Cole did that duet of “Unforgetable” with her long dead father, the Great Nat King Cole!

    • Lisa Marie did one with her dead dad as well. I must say, Elvis’s daughter had some talent, at least when she had the right duet partner. But yes, I found “Unforgettable” creepy.

Leave a reply to OhWhatFunItIs Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.