“Coca-Cola’s AI ad just ruined Christmas… again” rages tech blog CB (Creative Bloq) Wow. A Coca-Cola by-the-numbers holiday ad lasting a bit more than 60 seconds ruined Christmas just like the Grinch or Mr. Potter. How is that possible?
It isn’t, but apparently the new tool of artificial intelligence which can create things like the Coke ad faster and cheaper than CGI has some folks losing their jingle bells. What’s going on here?
This: the Marxists and progressives on social media and elsewhere are upset because AI puts actors out of work, or soon will. Of course, except for Santa, there are no humans in the ad to be put out of work, but the critics on X and elsewhere aren’t fooled. Coke used cute animals, see, so people would be fooled into thinking that AI wasn’t taking away human jobs. “Firstly, can you really put aside the issues of AI generated creative displacing artists simply by using animals instead of humans?,” Fergus McCallum, CEO at TBWA\MCR wonders. “Even if you can, there’s no getting away from the lack of joy and authenticity. As audiences start to turn away from the AI slop being served to them on a daily basis, Coca-Cola are in danger of becoming inauthentic too. Whatever happened to ‘I’d like to teach the world to sing’?!”
Ethics Alarms 