It should surprise no one that ABC late night host Jimmy Kimmel’s apology, issued in a statement released today, is wretched, because Kimmel himself lacks character or an ethical compass. Ethics Alarms has pointed this out before.
I will not hold you in unnecessary suspense: his apology is an unequivocal Level 10 on the Ethics Alarms Apology Scale. If I ever get around to adding real apology examples to each of the ten levels, his would be a perfect one to place under this description:
10. An insincere and dishonest apology designed to allow the wrongdoer to escape accountability cheaply, and to deceive his or her victims into forgiveness and trust, so they are vulnerable to future wrongdoing.
Considerately, Kimmel places his apology in the bottom of the barrel in his very first paragraph:
I have long been reluctant to address this, as I knew doing so would be celebrated as a victory by those who equate apologies with weakness and cheer for leaders who use prejudice to divide us. That delay was a mistake. There is nothing more important to me than your respect, and I apologize to those who were genuinely hurt or offended by the makeup I wore or the words I spoke.
Somebody explain to Jimmy, if he or she can stand being in the same space with such a creep, that you can’t be defiant in an apology. It’s one or the other. He makes it clear, by putting an admission of the error of not apologizing sooner before what he is allegedly apologizing for, that this statement is strategic, as #10 apologies always are. He’s “apologizing,” not because he is genuinely remorseful, but because he wants to be respected. Hilariously, but characteristically, Kimmel doesn’t even know what human beings respect.
Finally, if there was any doubt what this is, he adds the watermark of a fake apology: “I apologize to those who were genuinely hurt or offended by the makeup I wore or the words I spoke.” That takes him to at least Level #9 right off the bat: Continue reading







