Marketing and Advertising

“If Someone Like Myka Stauffer Can Be A Paid ‘Influencer,’ What Does It Take NOT To Be Influential?” And Other Mysteries Of The 21st Century

/ Jack Marshall / 15 Comments

Quick: guess which kid they “rehomed”….

Here’s a another one: What the hell am I doing wrong?

Myka Stauffer is a so-called “online influencer,” meaning that she has such a huge following on social media that companies pay her to promote their products. Apparently being a social influencer has nothing to do with being smart, wise, ethical or a benefit to society. We know that because such wastes of DNA like the Kardashians are paid influencers—imagine making life decisions based on the recommendations of Kyie Jenner—but at least they have a TV show and have also demonstrated the ability to become rich with no discernible talent whatsoever.  That’s something, at least.

Stauffer is a much bigger mystery. I read a profile of her, and am still flummoxed. She has around 700,000 YouTube followers and 200,000 Instagram followers because…why? Her mother had her when she was 16. “I got to go to some really cool parties [and] I got to go to a bunch of concerts, which is a perk of having younger parents,” she says. Otherwise  her childhood was “basic, regular,”  and she loved everything about it until her mom told  her that her  dad was not her biological father.  “The next day I lost my virginity. I had planned to save myself for marriage. It wasn’t even a question in my mind,” says Stauffer. “When my identity was flipped upside down, everything went out the window.” Then she was grounded for an entire year as punishment, which gave her “lot of opportunity for self-growth.”  Then Stauffer found religion…oh, never mind, you can read the whole banal story here if your sock drawer is in order. Her second husband is a car detailer, and she’s a vegan. And an inexplicably large, gullible audience of infantilized women with empty lives and the brain pans of grackles look to her for guidance about what to wear and buy.

This is the quality of character they now know they can expect: After documenting on YouTube and Instagram her successful efforts to adopt an autistic little boy, she and her husband decided to “rehome” him,  using the term typically reserved for rotten pet owners who decide to get rid of a  dog or cat. It’s a euphemism, of course. What she is doing is giving away her son, because he’s just too much darn trouble if you’re going to get all those Instagram posts and videos out. Continue reading →

Comments Of The Day: Ethics Dispatches From The Sick Ward, 5/26/2020: Arg! Yechh! [#1]

/ Jack Marshall / 7 Comments

It took a while, but my complaint about the advertising world’s bizarre decision to make pirates the sole politically correct genre for innocent childsplay finally generated the intriguing commentary I hoped it would.

Here are two Comments of the Day on the topic, breached in Item #1 of the post, “Ethics Dispatches From The Sick Ward, 5/26/2020: Arg! Yechh!”

First up, Isaac:

Permit me a midnight rant about pirates.

Kids did not play pirates at any time before this Gen-Xer was born. Kids played sailors or soldiers, and the PIRATES WERE THE BAD GUYS. That is because pirates were (and are) indeed very bad guys.

Treasure Island is a realistic story about stuffy British Christian men (and a boy) defeating a gang of vile, godless pirates. Once the story gets going there are exactly zero female characters. I can see why the destroyers of culture who lord it over modern schools would find this “problematic.” But it just might be my all-time favorite book. Pirates are interesting, fascinating, and make for good stories. BUT THEY AREN’T SUPPOSED TO BE THE HEROES.

Even the least-murderous of real-life pirates still tricked innocent merchant vessels and robbed them by force. They still were known for spending their free time raping, drinking themselves to death, and spreading venereal disease. Within just the last few years, pirates off the coast of Somalia have been murdering entire ships’ crews, so it’s not as if there’s no modern frame of reference for understanding why they generally shouldn’t be cast as heroes, as you mentioned.

There was a funny but sad incident not too long ago told by a mom who had been to Disneyland. She took her son into a boutique in the park that styles up girls into princesses. They offered to do their equivalent service for the young man by making him into a pirate. The small child, who had more common sense and moral awareness than the entire Disney corporation, pointed out that pirates are bad guys, and insisted that he wanted to be a prince instead. There were no prince costumes.

There are now SEVERAL kids’ cartoons in which kids “play pirate,” mostly thanks to the Disney movie. One of them is “Jake and the Neverland pirates” which doesn’t even make any sense in the context of Peter Pan. A character on this show said to his tiny audience, at one point, and I quote, verbatim, “A good pirate never takes anyone else’s property.” And they were serious.

The elephant is there in the room from that very first film. Jack Sparrow proves himself to be “a good man” and the moral (such as it is) is that even a pirate can be good. And so, at the end of the film, “good man” Jack gets his ship and crew back and sails off into the sunset too…do what, exactly? Sail the world looking for beached whales to rescue? Hunt for lost treasure to return it to its rightful owner? The next several movies twist themselves into knots to avoid having to give the obvious answer to this question: the only way to be a pirate is to, you know, commit piracy. It’s right there in the name.

I wonder if 50 years or so would be sufficient time for Disney to train kids to “play terrorist.” Just make a wacky movie about an eccentric jihadist who turns out to have a heart of gold.

Now here’s Pirate Comment of the Day #2, from Jeff: Continue reading →

If You Present Me With Appeals Like This, You Will NEVER Have My Support

/ Jack Marshall / 9 Comments

I’ve been presented with dozens of these obnoxious things with their false dichotomy tricks in recent years, including many from political candidates. I have intended to post about it for quite a while, but I was waiting for one that especially annoyed me, and yesterday the conservative news aggregator The Blaze won the metaphorical Kewpie doll.

This approach insults anyone who chooses not to accept a an offer, giving them a choice between “yes, sure, junk up my in box with even more emails than I am getting already” and a self-confession of moral and intellectual inadequacy. There really is no difference between the Blaze’s “no” option and an outright attack, as in “If you don’t agree to sign up for our stories (and also allow us to sell your data to God knows who), you are obviously a gullible tool who is responsible for the sorry state of American society.”

Apparently this device works, which is why so many websites use it. That in itself is disturbing. When did Americans become so easily shamed and intimidated? I’ve received subscription offers from supposedly reputable newspapers that gave me the choice between “Sign me up!” and “No, I don’t care about award-winning journalism that will keep me informed about the news every responsible citizen needs to know.” That literally means, “If you don’t want to subscribe to our paper, you’re an irresponsible, apathetic, uninformed citizen.” No, I’m not, and you and your desperate, arrogant publication can bite me.

After that, I wouldn’t subscribe if it were the last newspaper on earth.

Ethics Warm-Up, V-E Day 75th Anniversary Edition

/ Jack Marshall / 56 Comments

To my father and all the rest…

Thank-you for saving the world.

1. About that Eva Murry story. The last we heard from Eva Murry, she was telling the story of how creepy Joe Biden complimented her on the size of her breasts 12 years ago, when she was 14. Ethics Alarms noted at the time that the woman’s detailed account had no effect on the credibility of Tara Reade’s allegations one way or the other, since we already knew Biden was creepy.  However,earlier this week Fox News reported : 

A past organizer for Delaware’s First State Gridiron Dinner now says Joe Biden did not attend the event in 2008, after a woman recently claimed the former vice president and senator sexually harassed her there, Fox News has learned….

Local news reports from the time said Biden was having sinus surgery earlier that week — to address issues including a deviated septum — and was scheduled to be out of work for the whole week.

At the time, his spokeswoman said that she “anticipates that he’ll be out for the remainder of the week recovering at his home in Wilmington,” according to a report in the News Journal at the time.

Murry’s aunt, Christine O’Donnell (of “I am not a witch” fame) says she remembers Murry talking about the event at the time, and  stood by her viece’s accusation, telling Fox,

“Yes, it could have been another year. So what? She was a teenager when I ran for office. It doesn’t make it okay. It happened when I was running for office against him. If it was 2007, that makes it even worse.”

But it couldn’t have been in 2007 either, because records place him in Iowa that evening.

All anyone can figure out is that young Murry ran into a different creep that she thought was Biden, though that seems unlikely too. What’s going on here? Why would the woman subject herself to national scrutiny and embarrassment by telling her story in such detail when it wasn’t true?

Since the new evidence came to light, she has been notably silent. That’s not right; she made an accusation against Biden, and needs to follow up with either an explanation or an apology. Continue reading →

Monday Morning Warm-Up, 5/4/2020: Six Reasons To Be Cynical [Corrected]

/ Jack Marshall / 58 Comments

“May The Forthe be with you!”

As Daffy Duck would thay…

1. Following a familiar unethical pattern...Eva Murry’s allegation about Joe Biden making a remark about her breasts at a political even when  she was 14 seems to have been decisively debunked. Biden’s schedule shows he didn’t attend the event, and the chair at the time confirms he wasn’t there.

What would possess someone like Murry to be so vocal and self-righteous about something that didn’t happen? As with the Kavanaugh mess, subsequent fake stories undermine the main one. Even though they have nothing to do with each other, Murry’s fiction, if Biden really didn’t attend the event, increases cynicism about Tara Reade’s account.

2. What a surprise…Harvard’s dedication to feminism stops at the bank vault. Harvard, while it was violating the constitutional rights of male students by punishing them if they belonged to men-only clubs off-campus, was also giving aid and comfort to convicted sex trafficker Jeffrey Epstein. The regime of first female Harvard President Drew Faust was full of dubious and virtue-signaling measures to ensure the esteemed university was sufficiently woke, including discriminating against one ethnic group (Asian-Americans) to elevate another ethnic group (African-Americans). Yet when it came to its attitude toward an infamous sexual predator, what mattered to Faust and Friends was, you guessed it, money.

Epstein, who was provided his own office at the school following his 2008 sweetheart plea deal that incredibly allowed him a quick release from prison to continue his <cough!> hobby, visited the campus more than 40 times between 2010 and 2018 often accompanied by young women who acted as his assistants, according to a report on the Harvard-Epstein alliance released last week. Apparently Epstein’s primary value to Harvard was connecting academics and scholars with financiers, VIPs and other sources of contributions, including Wall Street wheeler-dealer Leon Black, the founder and chief executive officer of Apollo Global Management Inc., one of the world’s largest private equity funds. Epstein also provided access to his pal Bill Clinton and retail billionaire Leslie Wexner. Continue reading →

Three Intriguing Updates And Supplements To Recent Posts!

/ Jack Marshall / 7 Comments

1. This Time, Blame The Victim (3/24/2020) and High Noon Ethics Showdown, 4/2/2020: Reality Dawns

From the National Review:

Arizona police are now conducting a homicide investigation into a woman who claimed she gave her husband fish tank cleaner after President Trump claimed the anti-malarial drug hydroxychloroquine was an effective treatment for coronavirus.

Wanda Lenius told NBC News last month that she and her husband Gary consumed fish tank cleaner because it contained a chemical that Trump suggested might be an effective prophylactic and treatment for coronavirus. The cocktail, which contained four teaspoons of fish tank cleaner mixed with soda water, put Wanda in the ICU and killed Gary. “My advice,” Wanda explained, is “don’t believe anything that the President says and his people because they don’t know what they’re talking about.”

When I wrote the first post about Wanda Lenius, who, she said, persuaded her  husband to swallow fish-tank cleaner because the President had promoted chloroquine, one of the ingredients, as a promising treatment for Wuhan virus infections, commenter Joe Fowler suggested that the story sounded to him as if she had figured out how to bump off her husband, writing,

Am I alone in finding it suspicious that the couple that consumed the fish tank cleaner is presumed to have done exactly what the wife is claiming? The husband is dead in bizarre circumstances, poison in fact…. The “Trump told us to do it!” nonsense is just too perfect a narrative for the corrupt media, They can’t help but use it.

Blogger Ann Althouse also suggested that foul play might be involved, and so did my wife. later we learned that far from being a robotic Trump-follower, the woman was, in fact, an active anti-Trump donor. She and her husband had a contentious relationship that had include a domestic abuse complaint.

Stay tuned... Continue reading →

First They Came For Tiger Lilly, And I Said Nothing. Then They Came For The Land O’Lakes Girl…

/ Jack Marshall / 33 Comments

(Actually, I did say something about Tiger Lilly…)

Well, it finally happened. Land O’Lakes  capitulated, as spineless corporations are wont to do, to silly and contrived political correctness bullying and is sending its iconic Land O’Lakes Indian Maiden logo to the Happy Hunting Ground. The comely illustration that has appeared on  containers of butter and margarine since 1928 will be replaced by photos of real Land O’Lakes farmers and co-op members, along with the phrase “Proud to be Farmer-Owned,” according to a company release. Gee, what fun.  As I wrote here, the company had already eliminated the logo’s famous capacity for sophomoric snickers in 2018…

“…so you could no longer do the “boobs trick” by folding the package just right and making a little flap on the butter package that  young Elizabeth Warren or whatever her name was held that when raised  would show her oddly shaded knees as something less pedestrian. Why they would bother papering paper over one of the longest-running and most famous commercial artist gags ever after decades, I don’t know. In its day, the gag was considered obscene, but by 2018 it was Americana. I had an uncle who kept one of the risque package cut-outs in his wallet.”

(You can see how the gag worked at the link.) Continue reading →

Ethics Warm-Up, 3/17/2020: Wuhan Virus-Free Zone. Well, Almost…

/ Jack Marshall / 19 Comments

Good morning.

Stir crazy yet?

I have discovered, in my ongoing efforts to get traffic here back to 2016 levels, before Facebook banned the blog and The Great Exodus Of The Trump Deranged, that daily visits are 20% higher if I get a post up before 8 am. This has often caused me to get out of bed at 4 am or earlier to hit the keyboard. Today I couldn’t do it: I was so anxious last night about all the looming cancellations of my ethics programs that I barely got any sleep. Sure enough, I’m down about 400 visits compared to yesterday.

There are remarkably few comments on the Paige Spiranac saga. Well, I thought it was interesting. I also must confess that the post was in part for beloved long-time commenter Lucky, who I hope is still following the blog. Paige is his type.

I have concluded that a large number of my Facebook Friends block my posts from their feeds, because they’d rather read the daily wave of anti-Trump columns from the likes of Paul Krugman, Jennifer Rubin, and Michelle Goldberg without any unsettling clarifications from me. I have never unfriended anyone who didn’t personally insult me, but I’d unfriend someone for that. It reminds me of the “Black Mirror” episode where you can block someone in real life, and then they can’t see you, communicate with you, and vice versa.

I’m procrastinating finishing Part III of the Wuhan Virus ethics series. It covers politics and the news media, and the content makes me so angry I can’t see straight. Increasingly I’ve been wanting to write like Kurt Schlichter, the novelist/conservative gadfly, who writes things like,

“But the battle is really for the shriveled heart of the Democrat Party, and no one better represents the yin and the yang of that dying collection of power-hungry elitists and grasping greedos than the doddering socialist Sanders and that Biden guy who should by all rights be chasing that damn know-it-all squirrel around the park.”

I can write like that, I have written like that in the past, and I enjoy writing like that, but its not ethical. Schlichter recently wrote that a snarling Hillary Clinton would pop out of Joe Biden’s chest at the Democratic National Convention like in “Alien.”   What a great image…

1. Do you feel like you are being conditioned and brain washed against your will? In addition to Hollywood’s efforts to change the race or gender of every white male hero of yore, TV commercials are now giving sex changes and race overhauls to iconic characters in ads. “Mikey” in a new Life cereal commercial is a little girl. “Jake from State Farm” is now a black guy. I really don’t care who plays “Mikey” or “Jake from State Farm.” I do object to intrusive woke propaganda.

I’m waiting for Tony the Tiger to show up as a black panther and for a new Jolly Green Giantess…

…who goes “Hee Hee Hee!” Continue reading →

Paige Spiranac, The King’s Pass, Self-Promotion And The Not So Great But Incredibly Hot Female Pro Golfer Principle

/ Jack Marshall / 19 Comments

Well,  Paige, if you read Ethics Alarms, which I’m sure is popular fare on the ladies’ pro golf tour, you would know the answer. To the average member of the public, yes, being a winner absolutely ‘holds more weight” than being a good person.

Your sport is golf, not baseball, but a famous baseball manager said, “Nice guys finish last.” It’s not football, either, but an even more famous football coach said, “Winning isn’t everything, it is the only thing.” [Aside: the quote is most frequently identified with Vince Lombardi, and it is very likely that he used it. Late in his career, however, he rejected that sentiment in favor of more measured statements, On the Lombardi website there are many quotes about winning, bu not that one. Lombardi wasn’t the originator anyway: UCLA football coach Henry ‘Red’ Sanders was, around 1950.]

In general, though, in  and out of sports, what you have articulated is “The King’s Pass,” or “The Star Syndrome,” which is one of the Ethics Alarms rationalizations, as well as one of the five most common and most damaging on the entire list of 100. It says, in the short version,

One will often hear unethical behavior excused because the person involved is so important, so accomplished, and has done such great things for so many people that we should look the other way, just this once. This is a terribly dangerous mindset, because celebrities and powerful public figures come to depend on it. Their achievements, in their own minds and those of their supporters and fans, have earned them a more lenient ethical standard. This pass for bad behavior is as insidious as it is pervasive, and should be recognized and rejected whenever it raises its slimy head. In fact, the more respectable and accomplished an individual is, the more damage he or she can do through unethical conduct, because such individuals engender great trust. Thus the corrupting influence on the individual of The King’s Pass leads to the corruption of others.

Paige Spiranac comes to her lament from an interesting perspective.  The 26-year old is a former golfer on the women’s pro tour. When she was competing, she often complained that she wasn’t taken seriously because of her appearance. That seems to be half true: she wasn’t taken seriously because of her appearance and because she was suspected of being more interested in building a career as a sex symbol than as a golfer. This is part of our culture’s sexism problem. Beautiful women are stereotyped and seen as sexual objects first and serious professionals second, if at all. Yet some beautiful women exploit their attractiveness to advance in their profession. That’s a valid choice, but they can’t ethically complain that people see their face and form rather than their skill and character when they are the ones putting the former on prominent display.

Eventually Paige decided that her middling success on the links would be over-shadowed profit-wise by her moving into the bathing suit modeling, fashion, and social influencer areas. I have no idea why she decided to strike out on that course. By the way, here’s Paige in her old career…

…and her new one:

Continue reading →

Ethics Observations On Recent Developments In The Democratic Nomination Race

/ Jack Marshall / 41 Comments

  • From CBS News: “Congregants at the historic Brown Chapel AME Church in Selma, Alabama, silently protested 2020 presidential candidate Michael Bloomberg as he delivered remarks there Sunday, standing and turning their backs on the former New York City mayor. Bloomberg addressed the congregation at Brown Chapel AME Church during a church service in which he discussed voter suppression and the fight for civil rights. But roughly 10 minutes into his remarks, several in attendance rose from their seats and silently turned away from him.The churchgoers remained standing through the end of Bloomberg’s remarks.”

Comment: Go ahead, Mike, spend your way out of this.

I had so many annoying discussions with Facebook Trump-haters who were  pinning their desperate hopes on Bloomberg to take the Democratic nomination and defeat Trump in November. Their logic: he would spend however much money it took. But people, even smart and experienced people, tend to wildly over-estimate the power of money, marketing, and advertising. People are lazy, gullible and often stupid, but they aren’t that lazy, gullible and stupid: no amount of hype and saturation advertising will persuade a market that a  self-evidently bad product is a good one.  Bloomberg is a bad product, at least for the Presidency. His record is wrong, his tools are inadequate, his character won’t be tolerated outside of the Big Apple. Hatred of Trump isn’t enough, and, as the Beatles sang, “Money can’t buy you love.”

  • Here’s the President of the United States doing a “Dorf” imitation to mock Bloomberg’s height.

Comment: I mention this because it’s funny. Wrong, but funny. Otherwise, I’m not going to complain about how un-presidential it is. This is how Trump is, and if he’s the President, this what Trump being President is and will be. Like it, tolerate it, or lump it.

The Julie Principle. Continue reading →