Marketing and Advertising

McAfee And Me: An Ethics Rant

/ Jack Marshall / 29 Comments

I have written here before about my theory that the needless complexity of life, especially involving daily interactions with technology, are driving normal people crazy, and sometimes homicidally crazy. While activists and justly alarmed citizens point to guns and mental health policies to explain murderous rampages by citizens previously regarded as quite and law abiding, insufficient attention is being paid to the ratcheting-up of daily stresses caused by the private and public sectors gratuitously making  daily life unbearably frustrating to navigate, particularly for the less skilled navigators among us.

I don’t expect to snap, but you never know. It is said, I assume apocryphally, that there was a sick drawing New Yorker black humor cartoonist Charles Addams would send to his editor when he was about to have one of his periodic breakdowns, and the magazine would see that he was deposited in his favorite sanitarium in a timely fashion. If you read the message  “AGGGGGGGGGGGGGGGGGGGGGGGGZZZZZKKKKKAAAAARHHHHHYY!”-–and nothing else-–-in a future post, you will know that I have gone full Sweeney Todd (Sweeney in his fury and grief determined that half the human race were so cruel and corrupt that they deserved to die, and that they made the other half so miserable that it was merciful to murder them too) and my immediate neighborhood is in mortal danger. Call the police. I don’t have a gun, but I don’t need one: I’m pretty good with a baseball bat.

If and when that happens, something like my experience yesterday will be the cause.

I have a new netbook, and it included a free 30 day trial subscription to McAfee’s virus protection service. For a week I had been getting obtrusive pop-up ads from McAfee telling me that my protection was about to lapse and my opportunity to purchase a special discounted continuation of the service (Just $39.99, marked down from $89.99!) would soon evaporate. Yesterday was the expiration date, so I decided to accept the offer and sign up online.

I checked the appropriate boxes and filled in all the information, including the credit card data. The attempt to pay was rejected, the screen told me, for my security code, that little three digit number on the back of the card, was incorrect. So I reentered it, after checking it carefully. After much churning and two “preparing your order” screens, I again got the error message. Huh. I tried again. Same thing.

This provoked a mature explosion quite familiar to my wife and dog (the dog hid under the bed), in which I cursed all online purchase, subscription and registration procedures, which inevitably take far longer than they are supposed to, are so complicated that they invite human error, and appear to have been designed by Joseph Mengele as some kind of sadistic experiment. My wife sagely suggested that I try another credit card, since the one I was using had recently been the object of a bank screw-up that ate another several hours of my rapidly dwindling life span. This I did…four times. Every time, the security code was flagged as entered wrongly, which it was not. Finally, I used a third card. Again, no dice, “incorrect data.”

The attempt to pay McAfee $39.99 had now taken about a half an hour. Continue reading →

More Culturally Subversive TV Advertising: FarmersOnly.Com’s Bigotry

/ Jack Marshall / 24 Comments

Farmers Only

The latest strain of divisiveness to become virulent in American society is resentment and anger against “elites,”  those pompous know-it-alls who have money, education, power, influence, go to work wearing suits, and listen to NPR. Certainly the Elites have asked for this backlash for a long time and in many ways, deriding “fly-over” country, mocking religion, demonizing communities that are slow accepting sudden cultural shifts like gay marriage, and reflexively using accusations of racism and xenophobia to mark conservatives as a blight on mankind. Nonetheless, the backlash is taking the form of outright bigotry, with elites now under cultural assault as “the other” in some shockingly blunt ways.

A dating service called FarmersOnly is running a series of national TV commercials that portray “city folk” as unfit for human association. These ads started off  as benign—my initial reaction that it was just strange to be slicing the dating pool this thin. Here is an example from the first wave…

I can understand Christian Mingle, which aims for a market of singles who regard religion as central to their lives, but occupational dating restrictions seemed like a Saturday Night Live skit. What’s next? PlumbersOnly? AccountantsOnly? TerroristsOnly?

Then the ads turned nasty. First there was this, trading in pure negative stereotyping: Continue reading →

The “Ghostbusters” Remake Controversy

/ Jack Marshall / 62 Comments

The fact that I even know about this issue is both my reward and punishment for being a popular culture junkie.

To bring you up to date: Since the stars of the classic movie comedy “Ghostbusters” are now collecting Social Security (and one of them—Harold Ramis— is dead), Hollywood’s only sensible option to try to squeeze some more profit out of the property (and maybe introduce it to a new generation) was to remake the 1984 film. This was a risky enterprise, for even the sequel with the original cast more or less recognizable was a disappointment, and remakes of classics are inherently dicey. If an original film really was special and the stars truly stars, forcing younger contemporary stars to step into iconic shoes is asking for not just trouble, but humiliation. Poor Alex Cord, for example, never recovered from being cast as The Ringo Kid in a misbegotten remake of  1939’s “Stagecoach,” where he was supposed to replace John Wayne. It can work, as with Jeff Bridges’ turn as Rooster Cogburn, not only a Wayne role but the one that got him an Oscar, only if the remake is sufficiently excellent and different enough in tone and purpose that the original and the remake can co-exist without compelling unflattering comparisons. (“True Grit I” is a funny John Wayne valedictory with a great story; “True Grit 2” is more faithful adaptation by the Coen Brothers of a wonderful novel. I still like the original better.)

The best option, though, is often to make the reboot different in appearance and feel by switching race or gender. This is also helpful when everyone over the age of 13 has seen the original on TV about ten times already. The scheme attracts a new audience, ideally—the first “Ghostbusters” had a male teen demographic—and allows the remake to refer to the first version without seeming like pale copy. Almost never are the non-traditional casting versions big hits, but they can be quietly profitable. “Ghostbusters,” moreover, is a merchandising machine. The original spawned cartoon versions and action figures. Why wouldn’t the new movie?

However this is 2016 America, and everything is political as well as partisan. An all-female remake of “Ghostbusters” was launched with feminist swagger. The new version starring Melissa McCarthy (love her) , Kristen Wiig (great)  and Kate McKinnon ( also great), excellent comic actresses, given good material, would show that women can and do everything men can do—fight ghosts, make hilarious supernatural movies, be President of the United States. The July opening in an election year was no coincidence; it is part of the Hollywood effort to join the media’s efforts to make Hillary President despite, well, her lack of fitness to lead.

Although the usual naysayers when a classic is recast were immediately critical, most moviegoers were enthusiastic about the project. I know I was. Then the trailer came out. It is bad (you can watch it above). We are used to seeing great trailers for movies that turn out to be boring and horrible, but good movies with terrible trailers are rare because making previews has become a fine art.

The strikingly unfunny “Ghostbusters” trailer was especially ominous for a comedy. The usual method for hyping a mediocre comedy is to put all the funny bits in the trailer; I hate that, don’t you? Not only is the whole movie an unamusing slog with 6 minutes of laughs in 90 minutes of filler, but you’ve already seen the best gags. What does it say, though, when a trailer for an alleged comedy isn’t funny, and worse, the gags included don’t appear to be as side-splitting as the movie’s makers seem to think they are?

Oh-oh. Continue reading →

Ethics Dunces (All-Star “Shut Up And Sing ” Edition): Cher, Lady Gaga, Britney Spears, Billy Joel, Paul McCartney, Jackson Browne,Nick Jonas, Sia, Zayn Malik, Barbra Streisand, Beck, Questlove, Pusha T, Ringo Starr, Sting, Ricky Martin, Lin-Manuel Miranda, Selena Gomez, Stevie Nicks, Michael Bublé, Melissa Etheridge, Trent Reznor, Kesha, Katy Perry, Tony Bennett, Yoko Ono…

/ Jack Marshall / 29 Comments

Billborad letters

A couple hundred famous singers and musicians have banded together to sign a fatuous and misleading “open letter” to Congress dictating U.S. gun policy. The letter which is being used as a publicity gimmick by Billboard (and the stars, of course), reads:

As leading artists and executives in the music industry, we are adding our voices to the chorus of Americans demanding change. Music always has been celebrated communally, on dancefloors and at concert halls. But this life-affirming ritual, like so many other daily experiences—going to school or church or work—now is threatened, because of gun violence in this country. The one thing that connects the recent tragedies in Orlando is that it is far too easy for dangerous people to get their hands on guns.

We call on Congress to do more to prevent the gun violence that kills more than 90 Americans every day and injures hundreds more, including:

  • Require a background check for every gun sale
  • Block suspected terrorists from buying guns

Billboard and the undersigned implore you—the people who are elected to represent us—to close the deadly loopholes that put the lives of so many music fans, and all of us, at risk.

The letter is many things:

1. It is scaremongering nonsense. Gun deaths are way down, and the odds of any citizen being killed in a mass shooting is beyond minuscule. Based on 2015 statistics by the broadest definition, you have a 0.00000143% chance of getting killed in a mass shooting. These wealthy and privileged people, who often have bodyguards (with guns) have much less of a risk than that. Nothing is “now threatened.” We are safer from gun violence now than five years ago, ten years ago or 20 years ago. Continue reading →

Final Thoughts On The “Turn Back Time” DirecTV Ad, The Response To My Post, And Callousness Toward Life

/ Jack Marshall / 65 Comments

It’s not on TV any more, but to refresh your memory:

I’m usually a poor judge of the posts that attract controversy here.  The Ethics Alarms commentary about the Jon Bon Jovi DirecTV ad showing the fading rock star singing the virtues of a “turn back time” feature that will allow subscribers to the satellite service to watch shows from the beginning after they have already run is now five weeks old, and it is still drawing traffic and–I also didn’t see this coming—abusive responses. I haven’t changed my mind about the ad being gratuitously and smugly callous and promoting societal indifference toward children, but I have learned some things from the responses to my pointing it out, especially the angry ones.

This blog isn’t called Ethics Alarms for nothing. Its objective is to help people be more sensitive to ethical issues and the right way to handle them, as well as to give them tools to keep their ethics alarms in working order. My ethics alarms were always unusually sensitive–being raised by my father will do that—and have become progressively more sensitive with attention, trial and error, and study. They aren’t perfect, but when they go off, they go off. If I can find out what they are ringing…training and experience help with that…then I will often write a post about the reason they rang out. My alarms went off every time that DirecTV ad came on, but it took me about four viewings to analyze why.  Then I wrote the post.

The commercial has Bon Jovi explaining what’s so great about being able to “turn back time”: in addition to letting you watch the show you missed, he notes that you can have the mild salsa you turned down for a spicy variety, and retroactively decide not to have that second child you now regret. The child is shown drawing on the wall with crayons, and he vanishes as the crayons he was holding fall to the floor. The parents smile. Bon Jovi smirks.

I wrote,

“Why isn’t it immediately obvious that this shows antipathy to children, boys, and human beings generally? The human being who was made to go away because he was inconvenient and burdensome couldn’t have been a girl, because it would be a “war on women,” and the family couldn’t be Hispanic or black, because that wouldn’t have been funny, but a white couple erasing their son from existence because he misbehaves—now that’s comedy gold.”

The comments to the post made me realize that there is antipathy to children, and the concept of turning back time to eliminate an unwanted life is acceptable, and thus no big deal, to a large portion of our culture. Continue reading →

When Big Corporations Act Exactly As Bad As Bernie Sanders Says They Are..

/ Jack Marshall / 17 Comments

Thank you city

Banking behemoth Citigroup is suing AT&T for using  “Thank You” in ads, because Citigroup claims that it owns the trademark on “THANKYOU.” See, it’s not enough that corporations want us to think of them when we go to a baseball game or maybe when we are wishing that our children never existed. They want us to think of them when we are being nice, too

No, this is not a hoax. I wish it were.

Law professor/blogger Jonathan Turley, who hates this as much as I do, has kindly provided links to other examples of this nauseating phenomenon (this , and this, yes, and this , don’t forget this, oh, and this nonsense , this ,this too ,here ,here ,another one here, here as well, and this), but this is really the last straw, or should be. Continue reading →

Fair, Accurate, And Devastating: A Hillary Super-Pac’s Anti-Trump Ad

/ Jack Marshall / 32 Comments

Donald Trump has said and done so many outrageous things since his November, 2015 mockery of a disabled journalist that many have probably forgotten how ugly, cruel and undignified it was. Trump also, you may recall, denied that he even knew the journalist was disabled—one of his many Jumbos (“Elephant? What elephant?”) since that accursed day that he entered the presidential race. Now a super-PAC supporting Hillary Clinton has taken that moment and employed it to make a vivid point, easily summarized as, “This guy wants to be President?”

Continue reading →

From The “I’ll Take My Tiny Victories Where I Can Get Them” Dept., A DirecTV Update

/ Jack Marshall / 8 Comments

DirecTV is now running a new version of the “Turn Back Time” ad featuring Bon Jovi. It looks just like the earlier one, except that now turning back time re-unites the female side of the satellite TV-watching couple with her old boyfriend, as her current partner looks on in horror. This is a major improvement over the first version, as it doesn’t make a wall-drawing kid vanish into the ether as his parents smile at ridding themselves of an unwanted child.

Maybe this is just an effort to vary the theme. I’d like to think, however, that enough ethics alarms went off among viewers and maybe even DirecTV executives that they realized that the original ad was more ugly than funny, and pulled it for a more ethical version that doesn’t tell us that this corporation thinks vaporizing children is hilarious.

Don’t disillusion me. I can’t always feel like I’m screaming in the wilderness here.

Boy, You’re Gonna Just Hate THIS Ethics Quiz…

/ Jack Marshall / 26 Comments

Tigers manager Brad Ausmus, the quiet, Ivy League-educated manager of the struggling Detroit Tigers in the American League, snapped in frustration during last Monday’s game. He cursed, he raged, he threw dirt, he threw his cap,  he took off his hoodie and draped it over home plate. Some of his X-rated remarks were captured by microphones and broadcast to the nation. Naturally, such conduct is frowned upon by MLB umpires, so he was thrown out of the game, suspended and fined.

Now he is auctioning the hoodie and cap from his tirade on the web. Here’s part of the description:

” Neither item has been washed since the May 16 game and both items show dirt consistent with being placed or tossed on the field.”

Bidding is approaching  $5000. The auction website adds: “Neither item has been washed since the May 16 game and both items show dirt consistent with being placed or tossed on the field. Both items feature the #7, as seen in the photos.” Bidding will close on Wednesday.

Your annoying Ethics Alarms Ethics Quiz of the Day is….

Is auctioning the items used by Ausmus in his on-field tantrum as unethical, more unethical, or less unethical than George Zimmerman’s auctioning the gun that he used to defend himself against Trayvon Martin, resulting in the teen’s death?

Continue reading →

Ethics Hero, If A Bit Late To The Party: Maryland Attorney General Brian Frosh

/ Jack Marshall / 8 Comments

Horrified by this story in the Washington Post and others like it,  Maryland Attorney General Brian Frosh has filed suit against Access Funding and other viatical settlement companies, asserting that they take advantage of vulnerable victims of lead poisoning by purchasing their structured settlements at less than fair-market value.

Gee, ya think?

I have written about this many times and in other forums, and even been threatened by a few the despicable companies (“It’s your money!”…”I have a structured settlement and I need cash now!”) in this cruel and predatory industry. 

Few in the general public know about it or understand what’s going on. Structured settlement are annuities bought by insurance companies to ensure a regular flow of compensatory damages to personal injury and medical malpractice plaintiffs to cover their medical costs and living expenses. The settlements aren’t given out in lump sums because many such plaintiffs are poor and have no experience handling money. A large payment of millions of dollars guarantees that needy family members and friends will beg, plead for and demand loans and hand-outs, while the recipients themselves are tempted to buy luxuries they have long dreamed about with funds intended to cover lifetime cancer treatments.

As I wrote in a post almost seven years ago…

Once they are on their own, however, the compensated victims are targeted by viatical settlement companies, both those with cute opera-singing commercials and those without. They undermine the sound advice of the attorneys with slogans like “It’s your money!” and try to persuade the former plaintiffs to unstructure the structured settlement by selling the annuity’s income stream to the viatical settlement company at a deep discount. Result: the annuity company gets the regular income at bargain rates, and the victims get a new, smaller lump sum to dissipate in exchange. The statistics say that the customer of the viatical settlement company will run out of cash long before he or she runs out of the need for it. But for the company, it’s a sweet deal.

Continue reading →