Marketing and Advertising

WHAT?? Dr. Oz Is A Quack? I’m Shocked!

/ Jack Marshall / 17 Comments

quack-doctor-788714

I regard Oprah Winfrey’s conduct in the 2006 James Frey scandal signature significance regarding her priorities and character. When it was revealed that Frey’s “memoir,” “A Million Little Pieces,” which Oprah had promoted in her show’s book club, was a near-total fabrication, her immediate response consisted of, in essence, “Who cares,  if people like it?” Then, when the public response to her response was overwhelmingly negative, Oprah turned on a dime and ambushed Frey on the air, condemning him as an unscrupulous fraud. That’s our Oprah.

Oprah has profited by promoting several fakes, frauds and dubious authorities, such as the syndicated Oprah spin-off “Dr. Phil,” featuring a non-doctor who masquerades as a psychologist despite losing his license to practice decades ago. The most successful of all Oprah’s protegés is “Dr. Oz,” or  “America’s Doctor”  Mehmet Oz, now a popular syndicated talk-show host who dispenses medical advice with the aura of a real degree and a convincing air of authority.  When I say popular, I mean it. “The Dr. Oz Show” attracts 2.9 million viewers per day, and ranks in the top five talk shows in the U.S. “I haven’t seen a doctor in eight years,” the New Yorker quoted one fan telling Dr. Oz. “I’m scared. You’re the only one I trust.”

For some reason medical experts have waited over a decade to actually check out the snake oil Dr. Oz has been selling to credulous viewers softened up by Oprah’s House of Truthiness. They were finally roused from their torpor in recent months, after Dr. Oz  appeared before Congress in June and Sen. Claire McCaskill (D-Mo.) knocked him around the chamber, saying that he gave people false hope and that his segments were a “recipe for disaster.” Then, in November, a study he promoted as proving the efficacy of coffee bean weight-loss pills was retracted as junk science.

The British Medical Journal this week published a study analyzing the recommendations handed out on “Dr. Oz” as well as on another popular daytime medical show, “The Doctors.” The study selected forty “Dr. Oz” episodes from last year, and examined 479 separate medical recommendations, comparing them to available medical research. The study found that just 46 % of his recommendations were validated by data, while research contradicted 15%. For 39% of Oz’s advice, there was insufficient research and data to substantiate or debunk his claims. (“The Doctors” fared a little better, but not much.) Continue reading →

Ethics Quiz: The Harvard Prof and The Erroneous Chinese Restaurant Menu

/ Jack Marshall / 51 Comments
Perfect! Just what you need to handle that pesky flea, Professor!

Perfect! Just what you need to handle that pesky flea, Professor!

Ben Edelman, a rather well-noted Harvard Business School professor, had this fascinating exchange with a local Szechuan restaurant:

Edelman 1Edelman 2Your Ethics Alarms Ethics Quiz:

“Is Prof. Edelman’s conduct ethical?”

Continue reading →

Getting Eaten Alive By A Really Big Snake Ethics: The Rest Of The Story

/ Jack Marshall / 18 Comments
My guess: Paul tastes like chicken...

My guess: Paul tastes like chicken…

When we left naturalist and filmmaker Paul Rosolie, we were told that he journeyed  to the Amazon, donned a special suit, slathered himself in pigs’ blood, and allowed himself to be swallowed whole by an anaconda on “Eaten Alive,” in a two-hour special produced by  the Discovery Channel that would air December 7.  Rosolie would be removed from the snake by a cord attached to his suit, presumably before he was digested. Animal rights groups and zoologists objected, quite accurately, that this was cruelty to animals for sport.

What did viewers see on December 7? (I’m sorry: my sock drawer desperately needed organizing that day. I’m basing this on published accounts.) Rosolie found an appropriately large and hungry  snake and attracted its attention in the water. The 20-feet long reptile attacked, wrapped around him and then began to constrict. Then the snake started to try to eat the naturalist head first:  Rosolie’s helmet camera provided a lovely shot of  the anaconda’s gaping throat.

At that point, Rosolie did a terrific imitation of Gene Wilder as “Young Frankenstein” after he had himself locked in a room with the Monster with instructions that nobody should let him out no matter how much he begged. (“Let me out! Let me OUT OF HERE!!! GET ME THE HELL OUT OF HERE!!!….Mommy!” ) Rosalie’s team rushed in and pulled him away, disappointing the snake. Continue reading →

Comment of the Day: Daily Comics Ethics: When Did Erection Gags Become Appropriate For The Funny Pages?

/ Jack Marshall / 4 Comments

unicorn

Traversing such seemingly unrelated topics as aphrodisiacs, “Mr. Ed,” post-war culture, literacy, and the evolution of childhood,  Penn’s Comment of the Day is one of my all-time favorites. Here it is, a response to the post, “Daily Comics Ethics: When Did Erection Gags Become Appropriate For The Funny Pages?” I have a lot of reactions, but here are three:

  • If kids really don’t read the funny papers any more, what good are they? Who does read them? The Washington Post and other papers used to take “Doonesbury” out of the section and place it in the main body of the paper on the theory that it’s humor was “adult.” (Of course, “Doonesbury’s” humor has also been non-existent since around 1978—but I’ve never seen an erection joke there, either.)
  • Just because little kids are familiar with the term “horny” doesn’t mean they have any idea of what it refers to.
  • I like the “Mr. Ed” song!

In reply to your rhetorical (and tertiary) query, Jack, you missed (that small part of the) evolution just as we all did and do, because it was an evolution, a slow-moving American tsunami of post-war change beginning in the late 40s.

As a child, I recall controversy, strictly among adults, over things that wouldn’t be even thought of today such as the idea of having a girl (Lois Lane?) take up a weapon against a villain instead of waiting, albeit bravely, for Superman, to come rescue her. It was argued to be unladylike – and therefore, unsuitable for children’s comics — for females to fight for themselves if there was a man around, even as the WACS, nurses and ambulance drivers returned home, joining widowed moms & rosie-riveters in job-hunts. Or unless it was Wonder Woman. And oh the struggles to allow Wonder Woman — she of the skin-molding, crotch-height tights and the noticeable chest bumps, however well armored — into the son’s bedroom. Or the daughter’s wardrobe (next, she’ll want a bra!) Continue reading →

Note To Advertisers: Babies Are Not Props. Do You Really Need To Have That Explained To You?

/ Jack Marshall / 22 Comments

Let’s take a little break from the Ferguson Ethics Train Wreck, picking up passengers so fast that I can’t keep up with the manifest, and let Bill Cosby hide for a while, as suddenly all sorts of associates and colleagues are finally admitting that he wasn’t such a nice guy even when he wasn’t raping actresses, and focus on some child abuse—but funny child abuse!

Here’s a recent Halos recent commercial:

Wrong. This is an extreme example, but I frequently see infants being used—that’s the clue, “being used”—in TV shows, ads and movies featuring environments and  conditions that have to be stressful. Making babies cry to sell products or tell a story is unethical: they haven’t consented, they are helpless, and doing this to them is an abuse of power. It is also cruel.

How could a set full of techs and actors not feature any faint ringing of a single ethics alarm while a baby was duct taped to the back of a door? One disturbing sidebar to this “funny video”: some idiots have actually done this:

Go ahead, Halos, give those happy child abusers out there some new ideas.

This one was flagged by child actor advocate, and my friend, Paul Petersen, who has taken action to make sure Halo doesn’t engage in this kind of abuse again.

Babies aren’t props. They are human beings, This shouldn’t have to be taught to any adult, but it obviously does.

Pre-Election Ethics Quiz: The Campaign Fortune Cookie

/ Jack Marshall / 19 Comments

I have not authored the usual number of unethical campaign tactics indictments this time around. One reason is that their desperation while facing an almost certain GOP wipe-out has led Democratic Party candidates into far more questionable devices than the confident Republicans as the Blues have increasingly defaulted to race-baiting, Koch brothers attacks, scare-mongering on everything from guns to contraception, and the “war on women” chorus. Combine that with the popular integrity breach of  Democratic incumbants virtually pretending that they never heard of the Democratic President in the White House, and I was faced with giving more ammunition to those who accuse me of partisan bias. Looking at the poll projections, it appears that the worst offenders—Wendy Davis, Allison Grimes, Mark Udall, and Mary Landrieu among them—will get their just desserts from voters without additional alarms from me.

Speaking of desserts: this campaign tactic is worthy of note. A loyal Rhode Island reader inquires if I have any ethical problems with the campaign of Allen Fung, the Chinese-American GOP candidate in the closely contested Rhode Island governor’s race, delivering thousands of fortune cookies to Rhode Island Chinese restaurants that look like this when you open them

fortune-cookie-fung

So your Ethics Alarms Pre-Election Ethics Quiz is the question asked of me:

Is there anything unethical about this?

Continue reading →

The GOP’s Favorite Unethical Tactic: Deceptive Mailers

/ Jack Marshall / 6 Comments

McConnell mailerIt’s not sufficient, apparently, that Senator Mitch McConnell’s (R-Ky) Democratic opponent Allison Grimes has thoroughly disgraced herself (See here and here, and that’s not all, but I didn’t want to pick on her with so many other unethical candidates running under the banner of either political party) and probably squandered any chance she had of unseating the GOP Minority Leader. So  the Republican campaign geniuses decided to attack this not-ready-for-prime-time politician using a tactic out of former Republican Chairman Michael Steele’s playbook. That means unethical, for those of you who didn’t follow Steele’s slimy reign.

In 2010, Steele approved the GOP sending out mailers disguised as official U.S. Census documents twice, the second time after the House of Representatives had rebuked the despicable tactic and voted unanimously to make them illegal. Since then, the GOP has hectored those citizens foolish enough to contribute to a Republican candidate with mailings deceptively designed as renewal notices, as if something would expire if you didn’t send in another check. This is a sleazy method of inducing someone to open junk mail, and it shows how thoroughly mass mailing is dependent on influencing the dim, timid and too forgiving that such dishonestly packaged appeals work. Continue reading →

Unethical Quote Of The 2014 Election Campaign: New York Democratic Party

/ Jack Marshall / 7 Comments

voter threat“Who you vote for is your secret. But whether or not you vote is public record. We will be reviewing voting records . . . to determine whether you joined your neighbors who voted in 2014….If you do not vote this year, we will be interested to hear why not.”

 

—-The New York Democratic Party in a final plea to registered Democrats.

True character and principle tend to reveal themselves in times of crisis.

How embarrassing for Democrats.

Now THIS Is Insensitive!

/ Jack Marshall / 11 Comments

Walmart_fat_girl_costumes

Yes, you read right: “Fat Girl Costumes.”

I don’t care for euphemisms generally, but there is no way “fat girl’ can be excused as anything but denigrating and disrespectful.

Once Walmart was deluged with protests and slams via social media after this appeared on its website this morning, it edited the page, now re-worded  to “Women’s Plus Size Halloween Costumes,” and announced,

‘This never should have been on our site. It is unacceptable, and we apologize.”

Unaddressed are  body-image issues. Most of the models shown in costume are indeed on the endomorphic side, but if Walmart calls this a fat girl…

_Walmart_fat_girl_costumes

…who isn’t?

_____________________

Source: Daily Mail

 

Is “F-Bomb Princesses For Feminism” The Most Unethical Ad Ever?

/ Jack Marshall / 41 Comments

Pretty close, I’d say.

Here are my Top Ten ways it is unethical:

1. It’s full of lies. Women do NOT make only 77% of what men do in the same jobs. The fact that President Obama blithely quoted this infamous canard doesn’t make it any more respectable. This is the smoking gun of  feminist activist hackery.

2. A close second is the completely unreliable “1 in 5 women will be raped or sexually assaulted in their lifetimes.” Yes, what President Obama did to a stranger after voting can add to that stat…or not, depending on what the woman being polled chooses to call “sexual assault.”

3. The stat about women who were A students earning as much as men who were C students is similarly bogus. The study apparently being fucking referred to was about high school grades, not college grades. It was also widely distorted in the media, which claimed that the finding was that “high-achieving female students still won’t earn as much as male counterparts who didn’t work quite as hard” [TIME], which explains nothing about what jobs we are talking about, or career choices. More female attorneys, for example, go into family law; more male attorneys go into tort litigation.  Trial lawyers are famously non-academic–they are combative, aggressive and street smart, and the good ones become millionaires. What does this prove about gender discrimination? Not one thing.

The University of Miami study, published recently in the Eastern Economic Journal, show that a one-point increase in high school GPA raises annual earnings in adulthood by around 12 percent for men and 14 percent for women. It was not directed at gender bias issues at all, nor did it prove any.

4. Apart from substance, the ad is one more coarse and cheap bit of sensationalism employing assaultive vulgarity to get attention.  This is cultural rot, nothing more. Gutter language doesn’t illuminate or explicate, and used as it is here, it doesn’t even convey genuine passion or emotion. This is the pseudo kiddie-porn equivalent of  TV ads for Go Daddy.com featuring a busty actress making sexual innuendos to attract attention to a product having nothing to do with busty actresses. An ad currently running for a cable show has the host talking about the time he “got crabs” but how he’s going to go to an “orgy” anyway. HA! A crab orgy, get it! See, he made you think he was talking about sex, isn’t that clever? In a 7 PM commercial? No, it’s not clever. Just cheap and tawdry, like having a lot of little girls yelling “fuck” at you.

5. This isn’t even a genuine ad promoting feminist objectives. This is an ad exploiting feminists themes to sell T-Shirts. Continue reading →