Marketing and Advertising

Esurance Wants You To Know That Old People Are Ignorant And Pathetic

/ Jack Marshall / 15 Comments

It was the Candy Crush commercial that did it. I nearly red-flagged Esurance for its commercial earlier this year showing “Lucille,” an elderly, technologically clueless auto insurance consumer whose version of a Facebook wall consisted of posting photographs on an actual wall in her home, but decided, “OK, maybe that’s just Lucille. After all, the ad shows another senior trying to put her straight.”  The recent Esurance ad featuring an elderly idiot who plays “Candy Crush” by hitting hard candies with a hammer was too much, though.

The dirty little secret of the political correctness culture is that the groups most associated with political conservatism—males, seniors, whites and Christians—are acceptable targets for bigotry, denigration and ridicule. Add to that the overweight, who are always fair game for derision today, and the double standard in mockery is clear. Continue reading →

Ethics Observations On Wendy Davis’s Controversial “Wheelchair Ad” Attacking Greg Abbott

/ Jack Marshall / 6 Comments

1. The campaign of Texas Democratic gubernatorial candidate Wendy Davis has issued an attack ad directly referencing gubernatorial rival Greg Abbott’s partial paralysis, and includes the image of an empty wheelchair. Davis could claim—and will, if she hasn’t already–that  the implication that his use of a wheelchair argues against his qualifications to be governor is inadvertent or imagined, except that her supporters were caught in a Project Veritas video mocking Abbott for his disability, and Davis has made gaffes relating to his handicap before, as when she said that he hadn’t “walked a day in her shoes.”

2. She is a member of a party with supporters in the media ready to pounce on any Republican who makes a similarly provocative reference to an opposing candidate’s race, religion, ethnicity, gender or “abled status.” The double standard is certainly a campaign boon to Democrats, but they have to take advantage of it a bit more subtly than this.

3. What is primarily wrong with the ad, however, isn’t the wheelchair, or the use of tactics that would called an appeal to bigotry if they were used by Republicans. It is that the arguments the ad seem to be making are stupid, unfair and wrong, and ones that Davis, who is a lawyer, must know are stupid and wrong, or she is stupid and wrong. Continue reading →

Ethics Dunce: Skechers

/ Jack Marshall / 4 Comments

Do you know who the very first Ethics Dunce was? It was Pete Rose. This was in January of 2004, on the newly launched Ethics Scoreboard, and Pete had just admitted that he did indeed bet on baseball while managing the Cincinnati Reds, even though he had been loudly denying it (and smearing the reputation of Bart Giamatti, the baseball commissioner who banned him from baseball and entry into the Hall of Fame for it) for 10 years.

Now another decade has past, and Pete still doesn’t really get it. Helping him make money for not getting it is the “relaxed fit footwear” people, Skechers, with  jaw-dropping TV spot showing Pete in his own home (supposedly), padding down a hallway festooned with his many trophies, Silver Bats and other symbols of his days as “Charley Hustle,” as he revels in the comfort of his Skechers and the joys of being in “the hall.” Then his wife or girlfriend (with Pete, it’s hard to keep up…if she’s his wife now, then someone else is his girlfriend)) sticks her head out of a doorway and tells him, “Pete, you know you’re not supposed to be in the hall!”

HAR! What a hoot it is, being disgraced in your own sport for undermining its integrity! Pete has never quite comprehended what all the fuss is about—after all, his bets were always in favor of his team, never against it, and never affected his management decisions! He says. And why wouldn’t everyone believe him about that, just because he knowingly broke baseball’s biggest taboo (Pete can tell you Shoeless Joe’s batting average down to the 5th decimal: believe me, he knows all about the Black Sox), lied about it everywhere and often, and got himself thrown in jail for cheating on his taxes?

What would make anyone, in any company, think that an unapologetic lifetime sleaze like Pete Rose being associated with their product would make people run out and buy it? Continue reading →

Geoffrey Holder Died, And Most Americans Don’t Care. There Is A Problem.

/ Jack Marshall / 40 Comments

Does the name Geoffrey Holder mean anything to you? It probably doesn’t. He died this week, at the age of 84, and his passing received less media attention than the death of Paul Revere, of the cheesy Rolling Stones-lite 60’s rock band Paul Revere and the Raiders, and wasn’t within light years of the orgies of sorrow lavished on the passing of Joan Rivers and Robin Williams. hundreds of thousands of Americans, especially African-Americans, wear jerseys honoring NFL wife beaters and child-batterers, who would have crossed the street to shake Geoffrey Holder’s hand or get his autograph.

Boy, are American values screwed up.

Let me tell you about Geoffrey Holder, one of my heroes. Continue reading →

Ethics Quiz: “I Don’t Know What This Cover Means, But It Must Be Racist”

/ Jack Marshall / 27 Comments

COVER-CANADIAN Law

The recent thread regarding the supposedly racist Boston Herald cartoon has prompted me to ponder how much we are obligated to know what was, is and will be considered offensive, and whether the cultural rules or guidelines regarding this are fair or clear. That post is in the works, but this one interposed itself.

The latest issue of Canadian Lawyer magazine  features a cover story about the lack of diversity on the Canadian bench. Above the Law joins outraged students, lawyers and civil rights advocates in being convinced that the cover is racist.

Your Ethics Alarms Ethics Quiz for today:

Is it?

Continue reading →

Slate’s Amanda Hess’s Very, Very Embarrassing Essay About Why It’s “Very, Very Stupid To Compare Hope Solo To Ray Rice”

/ Jack Marshall / 24 Comments

Fa11 _WT_Hope AL Portrait_RGB.JPG

A Forbes  columnist wrote a clumsy essay that managed to make it sound like all incidents of campus sexual abuse were the fault of co-eds who can’t hold their liquor. It was almost instantly taken down, and he was sacked in disgrace, for some opinions are just not fit for open debate in politically correct America, it seems. Self-censorship is the order of the day, or fear the wrath of the War on Women Warriors. You can read the piece here: in my view, there was enough that was thought-provoking in it to allow the dumb and offensive parts to be taken care of by astute commenters, critics and bloggers. But women are the new unassailable icons right now (oh my God, I nearly wrote “sacred cows”! My career just flashed before my eyes…). It will be fascinating to see how long this delicate and fanciful balance can be maintained in the culture without someone breaking out in uncontrollable giggles: women are equal in every way to men, but are too pristine and delicate to accept or endure criticism of any kind, and if you dare offend them, you are toast.

Around the same time Forbes was declaring Bill Frezza’s essay a blight on humanity, Slate’s Amanda Hess was posting a column of at least equivalent nonsense content, and I would argue, more embarrassing. It is a desperate plea for a distaff double standard regarding domestic violence, responding to articles like mine, pointing out that soccer star Hope Solo is garnering faint condemnation for the pending charges against her, while the same sports writers and social commentators ignoring her are attacking the  National Football League and its several abusers, alleged abusers, and charged abusers with gusto. Hess calls her opus “No, Women’s Soccer Does Not Have a Domestic Violence Problem, Or, why it is very, very stupid to compare Hope Solo to Ray Rice.“ If this didn’t guarantee a ticket to spend a lonely weekend with Frezza lamenting the end of their gigs, nothing will. Slate disgraced itself by publishing it, because it adds nothing to the public debate regarding domestic abuse except rationalizations, excuses, and of course, the exalted double standard that women can do no wrong, or at least no wrong anyone should get upset about.

Before I expose the utter dishonesty and incompetence of Hess’s essay, let me just state for the record why I and anyone else who is objective and paying attention compares Solo to Rice (and the other NFL players recently disciplined), or to be more precise, compares the obligation of U.S. Soccer to treat its accused abusers exactly like the NFL is doing now: Continue reading →

Double Standard Files (Ray Rice Ethics Train Wreck Folder): Why Is Hope Solo Still On The Soccer Field?

/ Jack Marshall / 37 Comments

Solo abuse

I am certainly in agreement with the cultural standard that the NFL is being forced, kicking and screaming, to define, that standard being that the professional sports organizations should not give the American public the opportunity to cheer physical abusers of domestic partners and children. ( The latest in the purge here.) Professional athletes are paid heroes, and we must choose our heroes well: they can inspire, but they also corrupt. It is not too much to ask athletes being paid millions, who have their faces and names emblazoned on merchandise, their forms plastered on children’s walls and their fame and popularity used to sell shoes and breakfast cereal, to model decent behavior. In fact, it is essential. The NFL’s corporate sponsors understand this even if the violence-addicted fools who run the league itself do not. (See: Cognitive Dissonance).

Will other respectable professional sports—the NBA, Major League Baseball, the NHL, the PGA—have to follow football’s reluctant lead? I don’t see how they can avoid it. It will be interesting to see how the lesser sports, like professional bowling, and grittier, the macho sports like ultimate fighting and NASCAR handle this. It may well be that the definition of a respectable sport in this country will include whether it continues to promote stars who punch their family members and lovers in their faces and beat their illegitimate children with tree branches. To which I say, good. It’s a start.

That leaves the perplexing mystery, however, of Hope Solo.

Surely you know Hope. She is the tall, beautiful, sexy, outspoken female U.S. soccer star, one of the top goalies in the sport, who has won two Olympic gold medals and is one of the best known celebrities in the supposedly burgeoning sport the rest of the world calls football. She was on “Dancing With The Stars;” she posed nude in “ESPN Magazine’s “body issue.” She’s making sports page headlines on the field regularly, just like Adrian Peterson and Ray Rice. Last Saturday, for example, the United States women’s soccer team beat Mexico 8-0  in Utah, with Solo passing goalie Briana Scurry for the U.S. shutout record. She is also an alleged abuser. Solo was arrested and has been charged with two counts of misdemeanor domestic violence in the assault of her sister and 17-year-old nephew,and is awaiting trial in November. Photos of the injuries to Solo’s sister and nephew were published in the news media (above–that’s Hope on the right). Continue reading →

Is There An Ethical Interpretation of Hillary’s Response To The Illegal Immigration Activist In Iowa?

/ Jack Marshall / 10 Comments
Psst! The "thumbs up" really means, "I like your shoes"...

Psst! The “thumbs up” really means, “I like your shoes”…

In case you missed it while waiting for the next NFL player to beat up someone, Hillary Clinton, who is in Iowa theoretically testing the waters for a Presidential bid, answered this way when pressed by an activist on the rope line to give her views on President Obama’s delay of his promised executive order granting some privileges to illegals…

“I think we have to elect more Democrats.”

What did she intend to convey by this, and can such an intent possibly be defended? Some possibilities:

A. Translation: “I am running for President, and to be successful, I can’t possibly tell you my real views on this topic, since whatever position I take will lose votes. So I’m going to answer with a non-sequitur, as if I didn’t hear the question.”

Is this ethical? No. It’s an important issue, and if she is running for President, she has an obligation to communicate her views. If she has a position but doesn’t have the integrity and courage to communicate it, that’s cowardly and a breach or responsibility.

B. Translation: “We risk losing at the polls in November if voters know what the President really intends to do, and those who stand to benefit from his unilateral act circumventing the democratic process will vote Democratic anyway, even if the delay infuriates them. So it’s the smart move.”

Is this ethical? Surely not. It’s an admission that the President is trying to gull low-information voters, and that she approves of the strategy. It’s an expression of support for allowing the deportation of human beings for speculative political gain. It’s an endorsement of “the ends justify the means.” Continue reading →

NBA Owner Bruce Levenson Race-Baits Himself: What’s Going On Here?

/ Jack Marshall / 14 Comments
Self-flaggelation, the new NBA craze...

Self-flaggelation, the new NBA craze…

You don’t see this every day.

In a cynical, bizarre, and almost certainly dishonest act that will degrade public understanding of racism while pushing the NBA closer to certified madness and the Unites States toward speech and thought censorship, the controlling owner of the Atlanta Hawks, Bruce Levenson, announced that he is selling in interest in the ABA club because—pay close attention now—he sent an internal memo two years ago that was “racially insensitive.”

Wow. I’m all in favor of self-reporting, but this is ridiculous.

If American journalism and punditry was not race-addled and competent at its job, headlines around the news media this morning would be  “NBA Owner Exploits Donald Sterling Controversy To Get Top Dollar For His Team” or something similar. Instead, we are reading headlines like NBA owner to sell team after racist email (USA Today), Atlanta Hawks Owner To Sell Team After Racist E-mail About How to Increase White Fans (New York Post), while the left-leaning websites are salivating all over  themselves with leads like Bruce Levenson will sell Atlanta Hawks after releasing racist e-mail (ThinkProgress) and Atlanta Hawks Owner To Sell Team After Discovery Of Racist Email (Slate).

Allow me to clarify this at the start: there is nothing “racist” about the e-mail Levenson “self-reported”to the NBA,  at least, nothing racist regarding African-Americans, and last I checked, racist comments about one’s own race when one is white is regarded as a badge of honor in Progressive World. This verdict isn’t debatable, in my opinion, at least not in good faith.

Here is what the relevant section said, in a long e-mail regarding the promotion, marketing and attendance development of his team focusing on everything from the demeanor of ushers to what the concession stands sell; I have marked the significant sections with letters in red. Continue reading →

“Knee Defender” Ethics

/ Jack Marshall / 34 Comments

There are no Knee Defender ethics.

Invented for entitled jerks, by one. Is this a great country or what?

Invented for entitled jerks, by one. Is this a great country or what?

The Knee Defender is unethical,  those who advocate them are unethical, its inventor, a slickly rationalizing  ethics corrupter named Ira Goldman is unethical, anyone who uses it is unethical, and anyone who defends it is unethical.

There. Next question?

What gives anyone in the seat behind me the right to appropriate space in the plane I have paid for? I have paid for it, you know: the space that my seat can recline into is within my control, my dominion. If I choose not to avail myself of it, then the person behind me is certainly free to make use of it—until I change my mind. There is no other legitimate, logical or fair interpretation of the rights and privileges involved. Using the Knee Defender, a sinister device designed to unilaterally claim my space, is taking what is mine by force. There’s no other side to the issue.

Oh, the obnoxious, smug marketing for the thing claims otherwise:

“It helps you defend the space you need when confronted by a faceless, determined seat recliner who doesn’t care how long your legs are or about anything else that might be “back there”…

First of all, you can’t defend space you have no right to, and never owned in the first place. And don’t insult me: I have a face, and no, I really don’t care how long your legs are. Mine are pretty long too, You have to be awfully tall not to be able to extend your legs under my seat. Oh—you have baggage under there, because you stowed some obscenely large roller-board in the over-head bins? Tough. I check my large luggage so I can keep the area clear under the seat in front of me, so I can stretch out my legs, so I don’t feel I have to whine about the seat in front of me reclining, and use vigilante devices invented by a trouble-maker to stop me from doing what the airlines say I purchased the privilege of doing, do he can pick up a lousy $29.95. You can check your luggage too, you know. You can also  seat yourself behind the seats that don’t recline. But no, rather than make the effort to deal with your physical limitations by planning ahead, you think it’s acceptable to solve your problem by waging war against the unlucky traveler who happens to get the seat in front of you. Continue reading →