Marketing and Advertising

The Wall Street Journal Steals From A Blogging Lawyer…Luckily For Them, A Nice One

/ Jack Marshall / 3 Comments
A lawyer asks: Will Google Cars put me out of business? The Wall Street Journal asks: Why shouldn't we make money off your answer?

A lawyer asks: Will Google Cars put me out of business? The Wall Street Journal asks: Why shouldn’t we make money off your answer?

I always do a double-take when I see that someone has “re-blogged” a piece from Ethics Alarms. Unless there is something in my WordPress agreement that allows other bloggers to lift my work and publish it as their content without my permission—oh, who knows, there probably is—this is a copyright violation, but worse than that, it’s wrong. Apparently they think that if they give attribution, that makes everything fine. Why would they think that? I’m writing for my blog, not anyone else’s. If a blogger wants to reprint all, most or some of my commentary in order to critique it, that’s fine ( WindyPundit is doing this right now). But lifting all or most of my work to fill space on your website, without my permission? Not fair, and not ethical.

This just happened to personal injury lawyer and estimable blogger Eric Turkewitz, but the culprit wasn’t a blogger, it was the Wall Street Journal. It took his post about Google Cars and just slapped it into the print and online editions of the paper. “Lawyer Eric Turkewitz writes that self-driving cars will hurt the business of many personal-injury attorneys,” said the sub-head under “Notable and Quotable.” Hmmm. Usually a writer gets paid to write features for a newspaper. I guess just lifting copy without permission is “Fair Use.”

No, First Amendment expert Marc Randazza points out in his typically irreverent way, it isn’t:

In this case, the Wall Street Journal used 44% of Turkewitz’ post, with no additional commentary, criticism, or discussion.  The WSJ could have called Turkewitz a moron for his views, and quoted the whole thing (theoretically).  Or, the WSJ could have given approval, more discussion, or turned the article into piece of art, with spray painted Che Guevaras and stencils of Paris Hilton, as a commentary on Turkewitz, tomato soup, and golf, or whatever.  But, they didn’t do any of that.  

So lets look at the §107 [Fair Use]factors

(1) the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;
(2) the nature of the copyrighted work;
(3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and
(4) the effect of the use upon the potential market for or value of the copyrighted work.

The purpose and character of the use is certainly commercial and for profit. The WSJ sold its newspaper with Turkewitz’ work in it, and even put it behind its paywall online. Same exact use, except WSJ took what Turkewitz distributes for free, gathered it, and sold it.

The nature of the copyrighted work was Turkewitz’ original opinions and thoughts.

The amount and substantiality of the portion used? 44%. Pretty substantial. Remember, this is not dispositive, but if you used almost half of an original work, you better have a good reason.

The effect of the use on the potential market for the value of the copyrighted work? That’s sorta iffy. It isn’t as if Turkewitz sells his work. But, that is not a requirement. Turkewitz’ blog currency is readership. If you do some quick online searches for some of the content, sometimes the WSJ version comes up above Turkewtiz’ version. Not cool. Ultimately, the WSJ blew it here because they didn’t add anything to the original — they just lifted it and reposted it….

So the verdict? The Wall Street Journal is definitely guilty of copyright infringement for lifting a bloggers’ work without any justification.

It’s worse than that, however. Continue reading →

KABOOM!* The Most Unethical Anti-Gun PSA Yet

/ Jack Marshall / 19 Comments

[ If you are new to Ethics Alarms and don’t understand the significance of a Kaboom, go here.]

Should you need any further proof that anti-gun mania turns some people into clinical phobics, melting their ethics alarms and leaving all rationality behind, I give you this, a recent public service video out of San Francisco’s Sleeper 13 Productions:

Could such an ad be more irresponsible? It urges children to

  • Go looking for their parents guns (and why did is the gun in the video where a kid can have access to it?);
  • Pick them  up and handle them (Is the gun loaded?);
  • Steal the guns ( Any gun? Shotguns? Rifles? Semi-automatic weapons?)
  • Take the guns to school, breaking the law in the process;
  • Turn them over to their teachers, who also may have no business handling one.

In the process of this well-intentioned, hysterical brain rot, the PSA also encourages children to be terrified if their parents own a gun, though there is no context at all in the video. Is a parent a cop? An FBA agent? A gun collector? A hunter? A trained marksman? Clint Eastwood? James Bond? Never mind: steal the gun. This attitude is the tell-tale symptom of an anti-gun zealot: it’s the gun itself that is dangerous, and who owns or wields it is irrelevant. Continue reading →

WHAT?? Dr. Oz Is A Quack? I’m Shocked!

/ Jack Marshall / 17 Comments

quack-doctor-788714

I regard Oprah Winfrey’s conduct in the 2006 James Frey scandal signature significance regarding her priorities and character. When it was revealed that Frey’s “memoir,” “A Million Little Pieces,” which Oprah had promoted in her show’s book club, was a near-total fabrication, her immediate response consisted of, in essence, “Who cares,  if people like it?” Then, when the public response to her response was overwhelmingly negative, Oprah turned on a dime and ambushed Frey on the air, condemning him as an unscrupulous fraud. That’s our Oprah.

Oprah has profited by promoting several fakes, frauds and dubious authorities, such as the syndicated Oprah spin-off “Dr. Phil,” featuring a non-doctor who masquerades as a psychologist despite losing his license to practice decades ago. The most successful of all Oprah’s protegés is “Dr. Oz,” or  “America’s Doctor”  Mehmet Oz, now a popular syndicated talk-show host who dispenses medical advice with the aura of a real degree and a convincing air of authority.  When I say popular, I mean it. “The Dr. Oz Show” attracts 2.9 million viewers per day, and ranks in the top five talk shows in the U.S. “I haven’t seen a doctor in eight years,” the New Yorker quoted one fan telling Dr. Oz. “I’m scared. You’re the only one I trust.”

For some reason medical experts have waited over a decade to actually check out the snake oil Dr. Oz has been selling to credulous viewers softened up by Oprah’s House of Truthiness. They were finally roused from their torpor in recent months, after Dr. Oz  appeared before Congress in June and Sen. Claire McCaskill (D-Mo.) knocked him around the chamber, saying that he gave people false hope and that his segments were a “recipe for disaster.” Then, in November, a study he promoted as proving the efficacy of coffee bean weight-loss pills was retracted as junk science.

The British Medical Journal this week published a study analyzing the recommendations handed out on “Dr. Oz” as well as on another popular daytime medical show, “The Doctors.” The study selected forty “Dr. Oz” episodes from last year, and examined 479 separate medical recommendations, comparing them to available medical research. The study found that just 46 % of his recommendations were validated by data, while research contradicted 15%. For 39% of Oz’s advice, there was insufficient research and data to substantiate or debunk his claims. (“The Doctors” fared a little better, but not much.) Continue reading →

Ethics Quiz: The Harvard Prof and The Erroneous Chinese Restaurant Menu

/ Jack Marshall / 51 Comments
Perfect! Just what you need to handle that pesky flea, Professor!

Perfect! Just what you need to handle that pesky flea, Professor!

Ben Edelman, a rather well-noted Harvard Business School professor, had this fascinating exchange with a local Szechuan restaurant:

Edelman 1Edelman 2Your Ethics Alarms Ethics Quiz:

“Is Prof. Edelman’s conduct ethical?”

Continue reading →

Getting Eaten Alive By A Really Big Snake Ethics: The Rest Of The Story

/ Jack Marshall / 18 Comments
My guess: Paul tastes like chicken...

My guess: Paul tastes like chicken…

When we left naturalist and filmmaker Paul Rosolie, we were told that he journeyed  to the Amazon, donned a special suit, slathered himself in pigs’ blood, and allowed himself to be swallowed whole by an anaconda on “Eaten Alive,” in a two-hour special produced by  the Discovery Channel that would air December 7.  Rosolie would be removed from the snake by a cord attached to his suit, presumably before he was digested. Animal rights groups and zoologists objected, quite accurately, that this was cruelty to animals for sport.

What did viewers see on December 7? (I’m sorry: my sock drawer desperately needed organizing that day. I’m basing this on published accounts.) Rosolie found an appropriately large and hungry  snake and attracted its attention in the water. The 20-feet long reptile attacked, wrapped around him and then began to constrict. Then the snake started to try to eat the naturalist head first:  Rosolie’s helmet camera provided a lovely shot of  the anaconda’s gaping throat.

At that point, Rosolie did a terrific imitation of Gene Wilder as “Young Frankenstein” after he had himself locked in a room with the Monster with instructions that nobody should let him out no matter how much he begged. (“Let me out! Let me OUT OF HERE!!! GET ME THE HELL OUT OF HERE!!!….Mommy!” ) Rosalie’s team rushed in and pulled him away, disappointing the snake. Continue reading →

Comment of the Day: Daily Comics Ethics: When Did Erection Gags Become Appropriate For The Funny Pages?

/ Jack Marshall / 4 Comments

unicorn

Traversing such seemingly unrelated topics as aphrodisiacs, “Mr. Ed,” post-war culture, literacy, and the evolution of childhood,  Penn’s Comment of the Day is one of my all-time favorites. Here it is, a response to the post, “Daily Comics Ethics: When Did Erection Gags Become Appropriate For The Funny Pages?” I have a lot of reactions, but here are three:

  • If kids really don’t read the funny papers any more, what good are they? Who does read them? The Washington Post and other papers used to take “Doonesbury” out of the section and place it in the main body of the paper on the theory that it’s humor was “adult.” (Of course, “Doonesbury’s” humor has also been non-existent since around 1978—but I’ve never seen an erection joke there, either.)
  • Just because little kids are familiar with the term “horny” doesn’t mean they have any idea of what it refers to.
  • I like the “Mr. Ed” song!

In reply to your rhetorical (and tertiary) query, Jack, you missed (that small part of the) evolution just as we all did and do, because it was an evolution, a slow-moving American tsunami of post-war change beginning in the late 40s.

As a child, I recall controversy, strictly among adults, over things that wouldn’t be even thought of today such as the idea of having a girl (Lois Lane?) take up a weapon against a villain instead of waiting, albeit bravely, for Superman, to come rescue her. It was argued to be unladylike – and therefore, unsuitable for children’s comics — for females to fight for themselves if there was a man around, even as the WACS, nurses and ambulance drivers returned home, joining widowed moms & rosie-riveters in job-hunts. Or unless it was Wonder Woman. And oh the struggles to allow Wonder Woman — she of the skin-molding, crotch-height tights and the noticeable chest bumps, however well armored — into the son’s bedroom. Or the daughter’s wardrobe (next, she’ll want a bra!) Continue reading →

Note To Advertisers: Babies Are Not Props. Do You Really Need To Have That Explained To You?

/ Jack Marshall / 22 Comments

Let’s take a little break from the Ferguson Ethics Train Wreck, picking up passengers so fast that I can’t keep up with the manifest, and let Bill Cosby hide for a while, as suddenly all sorts of associates and colleagues are finally admitting that he wasn’t such a nice guy even when he wasn’t raping actresses, and focus on some child abuse—but funny child abuse!

Here’s a recent Halos recent commercial:

Wrong. This is an extreme example, but I frequently see infants being used—that’s the clue, “being used”—in TV shows, ads and movies featuring environments and  conditions that have to be stressful. Making babies cry to sell products or tell a story is unethical: they haven’t consented, they are helpless, and doing this to them is an abuse of power. It is also cruel.

How could a set full of techs and actors not feature any faint ringing of a single ethics alarm while a baby was duct taped to the back of a door? One disturbing sidebar to this “funny video”: some idiots have actually done this:

Go ahead, Halos, give those happy child abusers out there some new ideas.

This one was flagged by child actor advocate, and my friend, Paul Petersen, who has taken action to make sure Halo doesn’t engage in this kind of abuse again.

Babies aren’t props. They are human beings, This shouldn’t have to be taught to any adult, but it obviously does.

Pre-Election Ethics Quiz: The Campaign Fortune Cookie

/ Jack Marshall / 19 Comments

I have not authored the usual number of unethical campaign tactics indictments this time around. One reason is that their desperation while facing an almost certain GOP wipe-out has led Democratic Party candidates into far more questionable devices than the confident Republicans as the Blues have increasingly defaulted to race-baiting, Koch brothers attacks, scare-mongering on everything from guns to contraception, and the “war on women” chorus. Combine that with the popular integrity breach of  Democratic incumbants virtually pretending that they never heard of the Democratic President in the White House, and I was faced with giving more ammunition to those who accuse me of partisan bias. Looking at the poll projections, it appears that the worst offenders—Wendy Davis, Allison Grimes, Mark Udall, and Mary Landrieu among them—will get their just desserts from voters without additional alarms from me.

Speaking of desserts: this campaign tactic is worthy of note. A loyal Rhode Island reader inquires if I have any ethical problems with the campaign of Allen Fung, the Chinese-American GOP candidate in the closely contested Rhode Island governor’s race, delivering thousands of fortune cookies to Rhode Island Chinese restaurants that look like this when you open them

fortune-cookie-fung

So your Ethics Alarms Pre-Election Ethics Quiz is the question asked of me:

Is there anything unethical about this?

Continue reading →

The GOP’s Favorite Unethical Tactic: Deceptive Mailers

/ Jack Marshall / 6 Comments

McConnell mailerIt’s not sufficient, apparently, that Senator Mitch McConnell’s (R-Ky) Democratic opponent Allison Grimes has thoroughly disgraced herself (See here and here, and that’s not all, but I didn’t want to pick on her with so many other unethical candidates running under the banner of either political party) and probably squandered any chance she had of unseating the GOP Minority Leader. So  the Republican campaign geniuses decided to attack this not-ready-for-prime-time politician using a tactic out of former Republican Chairman Michael Steele’s playbook. That means unethical, for those of you who didn’t follow Steele’s slimy reign.

In 2010, Steele approved the GOP sending out mailers disguised as official U.S. Census documents twice, the second time after the House of Representatives had rebuked the despicable tactic and voted unanimously to make them illegal. Since then, the GOP has hectored those citizens foolish enough to contribute to a Republican candidate with mailings deceptively designed as renewal notices, as if something would expire if you didn’t send in another check. This is a sleazy method of inducing someone to open junk mail, and it shows how thoroughly mass mailing is dependent on influencing the dim, timid and too forgiving that such dishonestly packaged appeals work. Continue reading →

Unethical Quote Of The 2014 Election Campaign: New York Democratic Party

/ Jack Marshall / 7 Comments

voter threat“Who you vote for is your secret. But whether or not you vote is public record. We will be reviewing voting records . . . to determine whether you joined your neighbors who voted in 2014….If you do not vote this year, we will be interested to hear why not.”

 

—-The New York Democratic Party in a final plea to registered Democrats.

True character and principle tend to reveal themselves in times of crisis.

How embarrassing for Democrats.