Marketing and Advertising

Sorry, Chris Cuomo: You’d Be An Ethics Hero If It Wasn’t For Your Blatant Conflict Of Interest

/ Jack Marshall / 8 Comments

CNN’s  co-host on “New Day,” Chris Cuomo,  is about as pro-active a news anchor as one can imagine, often hijacking interviews and advocating his own positions as his guests listen. All of CNN’s morning hosts do this; though Cuomo wears his progressive pedigree on his sleeve, he is less annoying in the practice than colleagues like Carol Costello, in part because he is smarter, fairer, and less predictable. Sometimes he bucks the liberal line, and an Ethics Hero-worthy example occurred this week, when he repeatedly mocked the media’s ongoing coronation of Hillary Clinton, and the Malaysian airliner-level coverage she has been getting on CNN, and elsewhere.   CNN, after a segment on Hillary Clinton’s interview with ABC’s Diane Sawyer as part of the former Secretary of State’s book promotion, Cuomo made such comments as these:

  • “Coming up on New Day, the Hillary Clinton book tour: Is it really the kickoff to her presidential campaign? Because, otherwise, why are we talking about it so much?”
  • “It’s a problem because what she’s doing is what they call in politics “freezing pockets” because the donors are giving her money thinking she’s going to run. That means they’re not going to have available money for other candidates…if she doesn’t. And I don’t think she’s going to give it to them.
  • “We couldn’t help her any more than we have, you know. I mean, she’s got just a free ride so far from the media. We’re the biggest ones promoting her campaign, so it better happen.”
  • “Coming up on New Day, the endless reading of the Hillary tea leaves continues. She’s now speaking out about her decision on whether to decide, and we’re covering this as if she has decided.”

Bravo! Except that there’s one little problem that throws the legitimacy of Cuomo’s refreshingly candid (and accurate) exposition of the news media’s functioning as part of the Clinton campaign PR apparatus. Continue reading →

No, There Is No “Absurdly Bearded Sociology Professor On A Beer Can Principle”

/ Jack Marshall / 12 Comments

follicle beer

This is just unfair, that’s all.

 Paul Roof, a professor of sociology at Charleston Southern University, a Christian school, learned that a photo of him taken by a professional photographer at a beard contest was about to appear on “Chucktown Follicle Brown” beer cans.  “I’m not compensated for the image, I don’t own the image, and the use of the image was a surprise to me,” the Roof told the media. His (amazing/ outrageous/ ridiculous—choose one) four-section beard has been used for other promotions, including for Christian services. Charleston Southern University never expressed any objection to its employee looking like an escapee from “Ripley’s Believe It or Not!” Nevertheless, the school fired him, saying that a professor having his image on a beer can “was not representative of a Christian environment.” Continue reading →

Funny! But Wrong…

/ Jack Marshall / 12 Comments
"Hey! It works!"

“Hey! It works!”

Yes, I would say this was an unethical business transaction.

According to a complaint filed with Malaysia’s Public Service and Complaint Bureau, a man paid the equivalent of  $139.00 to a scamster promising to send him a device that would dramatically enlarge his penis.

When the alleged package-enhancing package arrived, it contained only…a magnifying glass.

The directions said only “Do not use in sunlight.”

Ethics observations:

  • It was very wrong to fool an idiot like that and take his money.
  • Rubbing it in with the directions was gratuitously cruel, if inspired.
  • The reporter who wrote the story undoubtedly will say that the name of the local lawyer he consulted about the case—Mr. Kok—was a coincidence, and not a cheap joke.
  • Sure it was.

________________________

Pointer: Above the Law

Source: The Star On-line

 

 

“Camp Kill Jews” Ethics

/ Jack Marshall / 10 Comments

And they say “Washington Redskins” is offensive.

"What a charming name! What does it mean in your language? Oh...wait, WHAT???"

“What a charming name! What does it mean in your language? Oh…wait, WHAT???”

From Spain comes the news that the town of Castrillo Matajudios, which literally means “Camp Kill Jews,” has voted to change its name after 400 years. This appears to be part of Spain’s recent, rather belated, I would say, efforts to acknowledge and express regret to Jews for the persecution they endured during the Spanish Inquisition.

Strange as it seem, the current name probably came into being not to denigrate Jews, but to protect Jews in the town who had officially converted to Catholicism under threat of torture and death. As such, it is a piece of history, and the words convey information about the town, the country, and the people who lived there, not a slur….except to someone who knows nothing about the town.

I’m not aware of a perfect analogy for this situation. It has some similarities to the plight of the towns of Blue Ball, Pennsylvania, named for a famous and long-gone hotel in the area, and the Amish community of Intercourse, Pennsylvania, named when a common uses of that term conveyed “fellowship.” In a  parallel universe where political correctness was dictated by social conservatives rather censorious progressives, these towns might be getting coercive signed letters from Republican Senators “suggesting” that they change their names to something less offensive, even though, as with the Redskins name, history and context would be lost. Continue reading →

Unethical Quote Of The Week: SunTrust Bank

/ Jack Marshall / 22 Comments

pop weasel2

“SunTrust supports the rights of all Americans to fully exercise their freedoms granted under the Constitution, including those with respect to free speech and freedom of religion.”

—-SunTrust Bank, doing its best Cracker Barrel imitation by reversing its decision, announced  earlier in the day, to pull all of its listed properties with the Benham brothers’ bank-owned property business.

SunTrust was following the lead of craven, political correctness bully-enabling HGTV, which a week ago announced it was canceling a planned home renovation show hosted by the Benhams as punishment for their conservative views on same-sex marriage, because, as we all know, gays are the heart and soul of the home renovation business. Thus emboldened, the bank decided that citizens opposing same-sex marriage as taught by the faith they had been raised to embrace deserved to have their business harmed, since that’s what the SunTrust suits’ moistened fingers in the wind told them their sensitive, right-thinking customers wanted.

But the announcement turned that wind into a roaring hurricane of protest from conservatives, and, we can at least hope, some actual liberals among Democrats who comprehend that banks should not be enforcers of the growing, un-American movement to make life nasty, brutish and short for anyone who dares to see the world differently from the news media, the universities, and the rest of the thought-crime legislators among us. Thus the quick reversal, and the noble words above.

So why is SunTrust’s impeccable affirmation of their iron-clad support for our precious freedom unethical? Continue reading →

Unethical Ad Of The Month: Kurl-On Mattresses

/ Jack Marshall / 14 Comments

A phenomenon I have never understood and will never understand is the destructive herd mentality in group decision-making. Yes, I know there is peer pressure and ass-kissing and strong motivation to go along with the crowd, but when an organization is considering something mind-blowingly stupid, including actions that should set off every ethics alarm within 20 miles, why is it that nobody, not a single person, steps up and says, “What??? Are you all insane? You can’t do this, and here’s why: it’s stupid! It’s obviously stupid. Think about it for ten seconds, and you’ll know it’s stupid, and will be a disaster for everyone.”

But nobody says it. So we get the Titanic without enough life boats, and Pickett’s Charge, and Lawn Darts and a sequel to “The Exorcist” featuring James Earl Jones dressed as a giant locust. On a slightly less epic scale, you get this mattress ad, by the Kurl-On company in India :

Mattress ad

Continue reading →

Ethics Quiz: Replacing The Sideline Babe

/ Jack Marshall / 41 Comments
Before and After

Before and After

In a nakedly cynical effort to appeal to male TV audience members, most of the major league baseball teams employ “sideline babes” in their local broadcasts—young, lovely, shapely women who impart little nuggets of “behind the scenes” information about the local team during lulls in the action, of which baseball has many. It often seems like these women can’t tell a ball from a bat, but who cares? Hubba hubba!

The Boston Red Sox however, have had a string of bad luck with their lovelies. The last two became romantically involved with Red Sox players, in one case a potential scandal (the player was married), and in the most recent, as sideline babe Jenny Dell began dating Sox third baseman Will Middlebrooks, a conflict of interest in the view of NESN, the Red Sox network. Who would have guessed that having fold-out ready young women roaming  dugouts filled with rich young male athletes would lead to this?

This season, the Sox sidelines have a different look. The game broadcast cutaways now lead to a large, handsome, undeniably male member of the broadcast squad, Gary Striewski. (That’s Gary on the right in the photo above, Jenny on the left.)  Coincidence? I think not. I think NESN got tired of the off-field whoopee, and decided to go in a different direction that minimized the risk. Assuming this is true (and recognizing that it may not be), your Ethics Alarms Ethics Quiz is this:

Does choosing to have a male sideline reporter to avoid romantic conflicts with the players constitute unfair and unethical gender discrimination?

 

 

HGTV And Corporate Cowardice: Hold Companies Accountable For Stifling Speech, Opinion, And Thought

/ Jack Marshall / 9 Comments
"Remodeling Homes, and Wrecking Democracy"

“HGTV: Remodeling Homes, and Wrecking Democracy”

Once again,  a company that is in effect punishing an American for his or her views on a complex social or political issue is being excused as simply “watching out for the bottom line.” This time, it is cable network HGTV, which cancelled a planned cable show about home repair because one of the prospective stars expressed an opinion adverse to gay activists. Last week, it was the NBA; before that, the agent of activist vengeance was Mozilla, and before that, A&E, until it decided that it was more profitable to do one “right thing” (not punish the duck call eccentrics for being open about who the network and its viewers always knew they were) rather than what it had decided earlier was the “right thing” (“STONE THE BIGOTS!!!”). None of these profit-making organizations are the least bit interested in what is right or wrong, of course, and probably don’t give the ethical implications of their acts a moment’s thought. All they are worried about is money, and what they will grandstand as their “principled decision” will always, amazingly, coincide with whose bullying tactics are more likely to succeed. Continue reading →

Ethics Dunces: The Quincy (California) Police

/ Jack Marshall / 17 Comments

police-academy

Awww, isn’t this cute?

I’ve got bad new for you, Quincy, California:

You aren’t serious enough.

The England-based company Wall’s… set a crew up in Quincy on April 11 to film a commercial to be aired online later this month…On Friday, April 11, the crew set up multiple cameras around the courthouse…The premise of the commercial was simple. Hagwood, along with Deputy Sgt. Carson Wingfield and actor Scott Peat from Los Angeles, would pull cars over in front of the courthouse for “driving too serious.”The commercial filmed in Quincy will be part of a larger ad campaign by Wall’s. Filming also took place in such countries as the United Arab Emirates and Columbia. The global message is simple: don’t take life so seriously.

At around noon last Friday, filming began. Rather than receiving a ticket, drivers were given a complimentary ice cream cone and their expressions and reactions were filmed for the commercial. All the drivers pulled over reacted well, and generally enjoyed being a part of the commercial….To show appreciation to Quincy for allowing the stunt, Wall’s held an ice cream social at the Dame Shirley Plaza later that afternoon. Droves of people showed up for free ice cream and live music.

It may be cute, but it is also unprofessional, unethical, and outrageous. Law enforcement is a serious responsibility always, with no breaks for ice cream commercials. Using the police power to pull over motorists on false pretenses to assist a company’s advertising campaign is an abuse of power, and illegal. Gee, I wonder what other gags this police department will pull for the right price?

I hope someone sues. A town cannot ethically rent out its police and use them to dragoon citizens into an ice cream commercial. No one complicit in this corrupt sell-out should be trusted with a budget, a title, or a gun. Ever.

_______________________

Pointer: Fred

Facts: Plumas County