Marketing and Advertising

Celebrity Values: The Good, The Bad And The Ugly

/ Jack Marshall / 10 Comments

Sprouse-West-Cano

Celebrities have the opportunity to use their disproportionate and sometimes unexplainable fame to pass along good values, priorities and ethical habits to those who admire and follow them. The problem is that the U.S. culture’s current values are in a muddled state, with virtues sometimes being treated as embarrassments, and the enthusiastic embrace of non-ethical goals that once were regarded as the seven deadly sins are now often looked upon as the norm, and even appropriate. Here are some recent events in the strange world of celebrity values:

The Good: This headline on numerous web sources piqued my interest: “Dylan Sprouse Defends Restaurant Host Job.” Dylan Sprouse is a former Disney child star, a long time lead, with his brother, on the long-running “The Suite Life of Zach & Cody,” one of those loud, hyper-frenetic tween comedies that Disney and Nickelodeon acquire from some production company in Hell. Dylan was seen working in a restaurant, and this immediately spawned multiple rumors that he was broke, had blown through his millions, and was, in brief, a pathetic loser….because he has the same kind of job most American twenty-somethings fresh out of college would be thrilled to have.

Thus Dylan, who along with his brother decided to get out of the child star rat-race that has recently put Lindsay Lohan in rehab, Amanda Bynes in a mental health treatment facility and Miley Cyrus naked on a wrecking ball, and start a more conventional life with a college education (at NYU). Sprouse decided to address the weird criticism being sent his way on social media and in the gossip blogs by writing, Continue reading →

The Emmys Play Favorites And Undermine Their Mission

/ Jack Marshall / 15 Comments
Quick, now...and no cheating: Who is this recently deceased TV legend?

Quick, now…and no cheating: Who is this recently deceased TV legend?

Three separate organizations present the Emmy Awards: the Academy of Television Arts & Sciences (ATAS), the National Academy of Television Arts & Sciences (NATAS), and the International Academy of Television Arts & Sciences. Each is dedicated to the television industry, and the award the organizations collaborate to  hand out for excellence are intended to serve multiple objectives. Prime among them is to honor and promote the professionals who bring—in theory, at least, quality entertainment into the homes of Americans. The show itself that broadcasts the awards only exists because of their larger mission, which is to say that the Emmy show exists to support the Emmys, not the other way around. The program’s producers, not for the first time, managed to forget their priorities this year, and are getting well-deserved scorn for it both in and outside the entertainment community.

The offense occurred during Sunday’s live telecast, when the show reached its annual “In Memoriam” segment. The Oscars have botched this crucial part of its own show in recent years by failing to recognize the deaths of important Hollywood figures who deserved their final bow and a last ovation. Emmy found a new and different way to insult its own. The Oscars’ omissions were negligent; the Emmys insult was, incredibly, intentional. It’s just that either nobody realized it was insulting, or, more likely, they knew but had other objectives. Continue reading →

Online Review Ethics: Yelp And The Law Firm

/ Jack Marshall / 7 Comments
"...and so do our own employees!"

“…and so do our own employees!”

Is it professional misconduct for members of a law firm or the non-lawyer assistants for which they are responsible to post fake reviews of their work to a consumer website? I would argue that could be: it is almost certainly deceptive advertising, which is prohibited to a greater or lesser degree in all state ethics codes, and it is dishonest and misleading communications of the sort that has drawn discipline for some attorneys in other circumstances. Whether or not such a slimy, if common practice (at least among other professions, like wrtiting) is sufficient to raise “a substantial question as to that lawyer’s honesty, trustworthiness or fitness as a lawyer in other respects” will be determined by lawyers themselves, and you would be amazed at what many of them  don’t consider sufficient to do this. I am admittedly extreme on this issue: I don’t think lawyers should lie, and take a dimmer version of even harmless deception than most in my field. This is profession that depends on trust, and the more someone lies—I don’t care about what—the less trustworthy they are.

These issues arise because the online consumer site Yelp appears to have caught employees of the law firm The MacMillan Group posting fake positive reviews about itself, on behalf of fictional clients. Continue reading →

Ethics Hero: Minneapolis Dairy Queen Manager Joey Prusak

/ Jack Marshall / 37 Comments
"Good job, Joey!You made Dairy Queen proud and brought honor to the store, Here's 40 dollars."

“Good job, Joey!You made Dairy Queen proud and brought honor to the store, Here’s 40 dollars.”

It’s a simple story, trivial in a way, but with an important ethics lesson.

Joey Prusak, the 19-year-old store manager at a suburban Minneapolis Dairy Queen, watched as a female customer with a heart of ice saw a vision-impaired man drop a $20 bill, picked it up, and instead of returning the money to the unaware customer, slipped it into her own purse. When the certifiably awful woman got up to the counter to order, Prusak told her what he had seen and demanded that she return the bill as a condition of service. The woman, as one might expect from someone who would take money under such circumstances, refused, so Prusek reimbursed the visually impaired customer with $20 of his own.

A customer who saw the incident e-mailed Dairy Queen in praise, and now Prusak has become something of a folk hero.

The important ethics lesson is “Fix the problem.” If you are in a position to right a wrong or prevent one, it has become your obligation to do it. Don’t adopt  any of many rationalizations available to persuade you to do nothing— “It’s not my job,” “Mind your own business,” “Who am I to judge?”, “It’s not my fault”, “What if I’m wrong?”—or, in a case like this one, manufacture excuses for the vile miscreant who took the money—–“Maybe she’s desperate,” “Finders keepers”-–and just act. Fix the problem. Continue reading →

Comment of The Day…And An Ethics Quiz, Too! : “Ethics Quiz: The United Airlines Give-Away”

/ Jack Marshall / 15 Comments
"Oh, this piece of junk? Yeah, who knows who its supposed to be---some guy named Veal or Beale or something painted it, I think. It's been in the attic. Make me an offer!"

“Oh, this piece of junk? Yeah, who knows who it’s supposed to be—some guy named Veal or Beale or something painted it, I think. It’s been in the attic. Make me an offer!”

The Ethics Quiz regarding whether or not it was unethical to take full advantage of United Airlines’  accidental fire sale on tickets spawned several good hypotheticals, including this one, from Tyrone T., an occasional Ethics Alarms commenter who, I happen to know, thinks about these matters as his occupation. I know the answer to this one (I’ve seen it before), so I’ll hold off until you’ve thought about it a while.

Here is Tyrone T.’s Comment of the Day on the post “Ethics Quiz: The United Airlines Give-Away”:

“So, if you are hired by your client to find the cheapest fare, can you act ethically and refuse to take advantage of the error? Consider the following:

“Alexander Mundy is a lawyer and an acknowledged expert in American painting. He has several clients who regularly retain him to negotiate the purchase of museum quality art. Recently, a client hired Mundy to negotiate the purchase of a portrait of George Washington as a young man.

“The client explained, ‘I saw it on a house tour five years ago and tried to buy it then, but the woman who owned it said it was a family heirloom and wasn’t interested in selling. I heard that she died recently and her husband is having an Estate Sale. You have authority to purchase the painting for up to $500,000.’

“Mundy goes to visit the old widower and asks whether he would be willing to sell ‘that picture of the young man there.’ Continue reading →

Your Introduction To “Private Re-Homing”

/ Jack Marshall / 19 Comments
Puppy, child, what's the difference? The point is make it someone else's problem, right?

Puppy, child, what’s the difference? The point is t0 make it someone else’s problem, right?

Every time you see a national newscast take up valuable time telling us about Miley Cyrus, the Kardashians, Chelsea Clinton or the White House waterdogs, think about Inga, or Quita, victims of the increasingly common practice of underground adoption known as “private re-homing,” in which adopted children are traded around like dogs or kittens, and abused dogs and kittens at that.

I don’t have a lot of commentary about this horrible practice. My life was a little bit happier before it was brought to my attention. In the history of Ethics Alarms, perhaps the most upsetting story I have had to write about was the horrific conduct of Torry Hansen, a Tennessee mother who adopted a Russian child and then, finding that she couldn’t cope with his problems, put him, alone, on a plane bound for Russia with a note pinned to his jacket. I wrote that post with tears in my eyes; it upsets me to write about it now. Yet something very like what Hansen did to her son is being done via the internet, frequently and with little interference from the government or anyone else. I wish I didn’t know about this—no, that’s not quite right. I wish this wasn’t a feature of our society, so I wouldn’t have to know about it, much less write about it. Continue reading →

When The Ethics Alarm Fails

/ Jack Marshall / 5 Comments

tumbledown-jpg

Or, in the alternative, you’re an idiot.

The owner of a Wisconsin golf course has apologized for using a national disaster and the deaths of nearly 3000 Americans as a commercial promotion. Apparently he has done this before and nobody complained. How is this possible? Isn’t this the very definition of exploitive, crass, and disrespectful? Has the golf course owner grown up with fond memories of November 22 sales and December 7 parades?

How could it be that nobody in his family or circle of friends or the golfers at the course alerted him that such a 9-11 promotion was tone-deaf? If I’m about to do something this stupid and wrong, I expect those around me to let me know before somebody, like me, gets hurt. The owner’s associates failed their obligations too: we need to help each other do the right thing, because everyone’s ethics alarms malfunction sometimes.

_______________________

Pointer: Althouse

Facts and Graphic:Channel 3000

The Curse of Michael Steele Lives On

/ Jack Marshall / 7 Comments

Past-DueDuring the deplorable reign of Michael Steele as chair of the Republican National Committee, the RNC set new lows for deceptive fundraising practices, bordering on mail fraud. Replacing Steele with the superficially less ridiculous Reince Priebus has failed to dispel Steele’s lingering curse, and here is the latest example.

Yesterday, a brown envelope arrived at Chez Marshall with a block red message “Past Due” on it. We get a number of such envelopes—fewer now than a while back—but they are always a cause for alarm. This one, however, was a fake. Back in 2012 when, if you remember, there was a campaign going on, my wife, for the first time in her life, sent a small contribution to the Romney camp. As a result of that wasted gesture, we have received an average of ten phone calls a week from the RNC seeking funds, prompting my wife to tell every caller, futilely, of course, that any party that could not defeat Barack Obama wasn’t worthy for her money or anyone else’s, and to stop with the calls already. Naturally, this has had no effect, leading me to remind her, as when she imprudently ordered some kind of miracle anti-aging cream from Madagascar over the internet, “I warned you!”

It turned out that this urgent letter was also from the RNC, using the “Past Due” stamp to fool us into opening it rather than sending it directly into the trash. Nothing was past due, of course, though the enclosed donor card was falsely labelled a “statement,” and we were asked to “renew” a “membership” we never agreed to, and had no benefits, other than the pleasure of being harassed for money. Continue reading →

Twerk Ethics

/ Jack Marshall / 23 Comments

[The following is blurry, but perhaps that is for the best. It is the only full version of the performance at issue currently available on YouTube, and it may not be there for long. Watch at your own risk.]

To listen to the horrified reaction to Miley Cyrus’s relatively obscene performance at the nationally televised MTV Music Video awards (not so long ago, Miley was that cute tween Hannah Montana on the Disney Channel) , one would think that rock and pop stars intentionally crossing the established lines of symbolic pubic sexual decorum was unprecedented. The furious and shocked condemnations seemed to emanate from some parallel culture, like the alternate universe that implicitly exists on CBS’s updated Sherlock Holmes drama “Elementary” (Sherlock is a precariously recovering alcoholic and drug addict; Dr. Watson is a former Charlie’s Angel) where nobody ever heard of “The Hound of the Baskervilles,” Basil Rathbone or the dancing men cipher, because Arthur Conan Doyle never invented the character. ( The British updated Sherlock, uncreatively titled “Sherlock,” is so far superior to “Elementary” —which isn’t bad–that  it’s unsettling.) Have Isadora Duncan, Josephine Baker, Sally Rand, Elvis, the Stones, Jim Morrison,, Madonna and Christina Aguilera been erased from the past by some music-hating cyborg from a dystrophy future where everyone sings like Matt Munro?

Gross simulated sexual display on television prime time has unethical elements, to be sure. It’s uncivil, to begin with, intentionally placing socially objectionable content before a lot of viewers who don’t want to see it. That’s a breach of respect, but a minor one in this context. Janet Jackson flashed a breast during the Superbowl half-time show, after all: the argument that this was a family event that shouldn’t have been unexpectedly transformed into a peep show was grounded in fact. This week, however, I heard earnest mothers protesting that their delicate pre-teens were watching the MTV awards and had the innocence cruelly seared out of them by the unexpected and horrifying sight of Miley twerking ( simulating sex while dancing—a brand new addition to the Oxford dictionary) on Robin Thicke, dressed as Beetlejuice. Those mothers, not to be excessively cruel myself, are idiots.

What did they expect to see? This is a live show populated by competing shameless self-promoting narcissists who know that the performer who says or does the most outrageous thing will win the publicity game, and be a topic of debate for days or even weeks. Miley won, that’s all. If a child saw something age-inappropriate, the parents can only blame themselves.  This was roughly the equivalent of letting your kid watch “The Walking Dead” and complaining to AMC that the show’s violence is excessive for children. Ethics breach #1 is by any parent who allowed a child to watch this show while wanting to protect the child’s exposure to sexually provocative material. Irresponsible, incompetent, and stupid. Continue reading →

Logo Ethics: How Insane Is Campus Political Correctness? A Quiz

/ Jack Marshall / 49 Comments

Here are four logos from U.S. institutions of learning.  Each was or  is under attack by groups of students or administrators as being “offensive,” and in each case, the school’s administration either spent or is spending time and money to comply with the concerns. You have to guess the reason for the offense in each case.

Ready? Here’s number #1, from Brooklyn College:

Logo1

Give up? Well, back in 2009, we have recently learned, Karen L. Gould, who had just taken over as the first woman president of Brooklyn College, raised $107,000 to replace the old logo (the silhouette of the school’s landmark La Guardia Hall clock tower), because she thought it looked like a giant penis. [An earlier version of the post surmised that she therefore believed the logo was sexist. There is no evidence of that; it was my surmise and my error.]

She would not be happy living in Washington, D.C., clearly.

Ready for the next one? Here’s #2, from the University of Connecticut: Continue reading →