Unethical Advertising Slogan of the Month: Reebok

You read that right: the slogan, which Rebok printed up for use by an affiliated gym in Germany and which quickly went viral on the web, is

“CHEAT ON YOUR GIRLFRIEND, NOT ON YOUR WORKOUT!”

As blatantly unethical exhortations in pursuit of commerce go, this one is pretty spectacular. Consider:

  • It is disrespectful of women.
  • It advocates betrayal, dishonesty, disloyalty, infidelity, promiscuity and cheating.
  • It designates a higher priority to narcissistic self-maintenance over love, commitment, and stable relationships.
  • It represents an athletic equipment company giving the stamp of approval to cheating.

That’s a remarkable amount of bad ethics in just eight words. A masterpiece of economical cultural poison. Bravo! Continue reading

Comment of the Day: Anti-Bullying Mis-steps: The Perils of Changing Cultural Norms (Part 2)

From Penn, excellent and valuable insight on “The Hunger Games” controversy, going into relevant issues and facts that my post did not. Here is his Comment of the Day on the post, Anti-Bullying Mis-steps: The Perils of Changing Cultural Norms (Part 2):

“The purpose of this argument scares the hell out of me. As one press-screener’s review had it, and as the trailers make clear, “The Hunger Games” tells the story of a televised fight to the death between(sic) a group of youngsters in which only one can survive.” If I believed there were any merit to the MPAA system, yes, R is what it should be. [“This Film is Not Yet Rated” is the movie to see on this subject.] Continue reading

Anti-Bullying Mis-steps: The Perils of Changing Cultural Norms (Part 2)

If "Hunger Games" should be able to bypass the ratings because kids can learn from it, then why shouldn't a film like "A Clockwork Orange," a better film, should also get a pass?

When society decides makes altering attitudes about any conduct a priority,an immediate danger is that it will destroy other societal safe-guards and damage other valid cultural norms in its tunnel-vision.

“Hunger Games,” a film about the consequences of bullying based on a best-selling novel, is about to hit theaters with an R rating, meaning that teens, the prime target of the nation’s anti-bullying effort, can’t see the film without their parents’ permission. Katy Butler, a young bullying victim, has led a national effort to get the film’s ratings reversed. Predictably, politicians have jumped on the bandwagon.

“Over 13 million American youths will be bullied over the course of this year alone, making it the most common form of violence experienced by young people in our nation,” begins a letter from Rep. Mike Honda (D.- Calif.) to his colleagues, in support of Butler’s campaign. “We cannot hope to control this epidemic … without discussing tough issues publicly and bringing them to the forefront of the consciousness of the American public.”

“YES! RIGHT ON! OF COURSE!” Except that what Butler and Honda are proposing essentially undermines the entire purpose of movie ratings, and if their efforts succeed, there is no way anyone will be able to argue that the system has a shred of integrity at all. Continue reading

The Ethics Verdict on the Homeless Hotspot Project

BBH Labs, the innovation unit of the international marketing agency BBH, hired members of the Austin, Texas homeless population to walk around carrying mobile Wi-Fi devices, offering high-speed Internet access in exchange for donations. Thirteen volunteers from a homeless shelter were hooked up to the devices, given business cards and put in shirts with messages that designated them as human connections. “I’m Rudolph, a 4G Hotspot” read the label on the homeless man on the New York Post’s front page with the lead, “HOT BUMS!

The Walking Hotspots—now there’s a new horror series for AMC when they run out of zombies— were told to go to the most densely packed areas of the South by Southwest high-tech festival in Austin, Texas, where the technology trend-devouring conventioners often overwhelm the cellular networks with their smart phones. Attendees were told they could go up to a Homeless Hotspot and log on to his 4G network using the number on his T-shirt. A two-dollar contribution to the homeless man was the suggested payment for 15 minutes of service. BBH Labs paid  the wired-up homeless $20 a day, and they were also able to keep whatever customers donated.

What BBH called its “charitable  experiment” ended yesterday with the conference, and with all participants seemingly thrilled. The “Homeless Hotspot” gimmick got nationwide publicity, thirteen homeless men made some money, and conference participants got great connectivity…so why were so many people upset? Continue reading

Ethics Hero: —Wait For It—Rush Limbaugh!

No, not for that!

For this:

Odd...one would think that a bed company would be familiar with this expression. Well, NOW it is!

After Rush Limbaugh’s personal attack on Sandra Fluke for her testimony before some House Democrats generated furious backlash and activist threats of boycotts of his sponsors, Sleep Train, which calls itself  “the No. 1 Bedding Specialist on the West Coast, and most recognized mattress retailer in the region,” announced that it was ceasing its advertising on Limbaugh’s daily radio show. It had been a national sponsor for 25 years. “As a diverse company, Sleep Train does not condone such negative comments directed toward any person,” the company said in a statement. “We have currently pulled our ads with Rush Limbaugh.”

Sleep Train is, to use the vernacular, a corporate worm. It began advertising with Limbaugh when it was a small company, and he has treated it well. At a moment when the talk show host was under attack by political opponents who want to get him off the air and be free of influential political commentary that often spears their cherished objectives, the company not only abandoned Limbaugh but kicked him when he was down. It was also deceitful about it: while it’s announcement sounded unequivocal, in fact it had only suspended its ads rather than withdrawn as a sponsor. Continue reading

Ethics Dunce: Oprah Winfrey

If enough of these tune in to your TV show, the number of real viewers don't matter. Which gave Oprah an idea...

Oprah Winfrey’s new cable network, OWN, is foundering, so the much-worshipped icon of female empowerment empowered herself to rig the ratings system by sending out this tweet to her gazillion Twitter followers ( all right, she has only 9, 253, 598) Sunday night:

“Every 1 who can please turn to OWN especially if u have a Neilsen* box.”

OWN was debuting a new show called “Oprah’s Next Chapter.” Since a Nielson household is one of the 25,ooo Americans whose viewing habits are extrapolated to calculate the estimated viewers of any program nationwide, a direct appeal to someone with a Nielson box is an attempt to cheat. Those boxes count as many thousands of viewers in the ratings process, which is why the identity of the Nielson household is carefully protected. It is also why the penalty for trying to manipulate the ratings (if only the Nielson households and nobody else watched Oprah’s show, the ratings would inaccurately indicate that the program was a sensation) is to have the offending program’s ratings erased entirely. Continue reading

Ethics Dunce and All-Time Most Unethical Group With “Ethics” In Its Name: People for the Ethical Treatment of Animals

I'm SO glad my boyfriend joined PETA!

The People For The Ethical Treatment Of Animals seems to be unable to grasp the simple concept that if you show yourself to be completely insensitive to matters of right and wrong involving human beings, nobody in their right mind is going care what you think constitutes the ethical treatment of animals. The latest in a long trail of proof: before the disturbing controversy over the pro-Chris Brown tweets had cooled and in the wake of the death Whitney Houston, a former of domestic abuse victim. PETA thought it was the perfect time to release a new ad celebrating the desirability of being able to harm women in the bedroom.

The 30 second spot shows a young woman without pants and wearing a neck brace as she painfully walks to her apartment. “This is Jessica,” narrator says. “She suffers from ‘BWVAKTBOOM,’ ‘Boyfriend Went Vegan and Knocked the Bottom Out of Me,’ a painful condition that occurs when boyfriends go vegan and can suddenly bring it like a tantric porn star.” Jessica reaches the apartment and smilingly get ready for another round of presumably rough sex.

There are many terms that accurately describe men who are so uninterested in the women they have intimate relations with that they cause them pain and take pride in it. Rapists. Abusers. Max Cady. Sadists. Misogynists. Ass-holes.

“Vegans” is not one of them.

“PETA members,” perhaps.