
From 2015 to 2019, LinkedIn randomly varied the proportion of weak and strong contacts suggested to users by its “People You May Know” algorithm, the company’s system for recommending new connections to “link” to. Researchers at LinkedIn, M.I.T., Stanford and Harvard Business School then analyzed aggregate data from the tests in a study published this month in the “Science.”
In other words, users were used as virtual lab rats, subjected to changes in how the platform served their job-hunting and networking interests without their knowledge or consent. It would have been easy and ethical to alert users to this experiment and allow them to out out, but no. The New York Times, ethically inert as usual, writes, “Experts who study the societal impacts of computing said conducting long, large-scale experiments on people that could affect their job prospects, in ways that are invisible to them, raised questions about industry transparency and research oversight.”
Raised questions? What questions? Such secret experimenting is wrong, manipulative, arrogant, irresponsible and unethical. There is no uncertainty on that point. In a statement, LinkedIn now claims that it has “acted consistently with” the company’s user agreement, privacy policy and member settings. The privacy policy, while stating that LinkedIn uses members’ personal data for research purposes, does not reveal that the company will secretly play with user’s contacts in ways that might result in career or life course changes. The company also, naturally, engaged in the now compulsory “It isn’t what it is” blather, saying it used the latest, “non-invasive” social science techniques to answer important research questions “without any experimentation on members.”
Of course it was “experimentation on members.”
LinkedIn’s policy for outside researchers seeking to analyze company data states that those researchers will not be able to “experiment or perform tests on our members,” but no policy statement explicitly informs consumers that LinkedIn itself can experiment or perform tests on its members. “During the tests, people who clicked on the ‘People You May Know’ tool and looked at recommendations were assigned to different algorithmic paths,” the New York Times explains. ” Some of those ‘treatment variants,’ as the study called them, caused LinkedIn users to form more connections to people with whom they had only weak social ties. Other tweaks caused people to form fewer connections with weak ties.”
Then the Times adds, disingenuously, “Whether most LinkedIn members understand that they could be subject to experiments that may affect their job opportunities is unknown.” No, it’s just impossible to prove they didn’t know. LinkedIn knew damn well they didn’t know. I didn’t know, for example, not that I rely upon or trust LinkedIn in any way.
None of the social media platforms are trustworthy, and anyone who participates in them should just assume that they will abuse their power while deceiving users whenever they see profit in it. These are unethical Big Tech entities run by unethical, dishonest people. Interact with them accordingly, if you have to interact with them at all.
Have any of the researchers currently studying the number of times white males are showcased on these series actually pitched an idea to Discovery? I don’t think Discovery Channel calls guys named Mike to do a show for them about sharks. The only Mike that I am aware of on the series is Mike Rowe who has developed a number of programs for the Discovery Channel, most notably Dirty Jobs. I suppose because I don’t see a lot of women cleaning hog pens or standing next to a blast furnace that too is discriminatory. What that Mike has done for making non-white collar jobs desirable and dignified is what most of us should aspire to emulate.
Yes, most of the shows do focus on the shark’s hunting behavior but the attacks showcased are not about attacks on humans but on prey species. Nothing captures the viewer like an 8-foot, 2000 pound Great White breach the surface as it hunts a seal (or a replica of one). The replicas are scientific instruments that take various measurements such as bite force and jaw size. When the focus is on the hunting behaviors of other pelagic species, the focus on speed and tactics. As a diver, I want to know as much about the behavior of certain species that I may encounter in the wild. One of my most favorite dives was a wreck called the Proteus where I had the privilege of swimming with over three dozen 6-8 foot Sand Tiger sharks. When I tell people about my diving, I often hear women claim they would not attempt to dive with sharks. Men probably think the same but are less inclined to admit it.
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