The main development is that after Budweiser’s CEO’s fatuous non-apology fell flat, Alissa Heinerscheid, the marketing VP of the Bud Light brand, was placed on “leave of absence” status, meaning she’s been canned but the company wants to try to let passions cool down so it isn’t attacked by a non-beer-drinking LGTBQ mob accusing it of being transphobic.

Good. She deserved to be fired. She placed political DEI grandstanding ahead of her job, which is to sell beer. It is fine to try to expand a market, but the trick is to do that without alienating the market you have. This isn’t really an exotic concept, though it appears to have eluded Disney as well. It’s stunningly simple. If someone likes and has loyalty to a product, and the product deliberately links itself to an image or spokesperson that the loyal consumer doesn’t like, doesn’t want to endorse, doesn’t agree with, or just finds off-putting or icky, the consumer is very likely to have second thoughts about the brand. What’s so hard about that?

Before making the blunder [Notice of Correction: Here I originally wrote “after,” which was wrong. Sorry. ], Heinerscheid had arrogantly described her approach as a necessary turn away from “fratty, kind of out of touch humor.” Then she led her company to embrace a controversial drag performer whom many regard as ridiculing women while repulsing men. She must have thought she was immune from consequences, as a “historic” DEI hire by a beer company. She set back the cause of female executives in her industry while hurting the product she was supposed to help.

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I’ve seen weirder websites, but not many.

Only Dinosaurs is the website of the “Custom Animatronic Dinosaur Manufacturing Expert,” which describes itself as providing “cost-effective realistic animatronic dinosaur manufacturing services from China.” You can get instant online quotes in minutes, orders in days! But that’s not the reason the site is unethical.

The amount of mistaken and confused information the public gets on the web ranges from harmless to deadly, and Only Dinosaurs has managed to perpetrate some that I never thought was information at all.

The site has a page called “The Top 15 Friendliest Dinosaurs.” It begins with this fifth grade English exposition (I’m guessing the whole site is translated from Chinese, and none too well at that):

If you’ve watched the movie, “Jurassic Park,” you might probably believe that all dinosaurs are big and scary, and they all eat humans. That’s not particularly true. So, if you find yourself really scared of dinosaurs, I have news for you — not all dinosaurs are mean and scary. In fact, some of them are actually pretty friendly and downright cute. So, enough about the T-Rex; let’s have a look at some of the friendliest dinosaurs ever. The tip here is, if the dinosaur is an herbivore, then it’s probably going to be a friendly one since it’s not after blood. However, you can’t risk guessing it right? Therefore, here is a quick list first so you can take them all in:

Whoever wrote that hadn’t seen “Jurassic Park,” which is remarkable for a site that sells animatronic dinosaurs, since the movie represented the most successful and influential use of animatronic dinosaurs of all time. The movie doesn’t present all dinosaurs as “big and scary’: some are presented as big and harmless (the Brachiosurus; the Triceratops), and others are presented as not-so-big and deadly (the Dilophosaurus that eats “Newman,” though the actual beast was larger and a “veggiesaur.”) What does “not particularly true” mean? The statement that all dinosaurs were “big and scary” is definitely not true. Then the passage starts to sound like the writer believes dinosaurs are still around, but that’s okay, it’s all in fun, presumably. Nevertheless, presuming to know which dinosaur species were “friendly” is bonkers. No paleontologist has ever claimed to have discovered that from the fossil record, because the temperaments of prehistoric animals is unknown.

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