I think this is my third post on “list ethics.” My first was in 2011, reviewing a sloppy, careless list called “The Fifty Most Unforgivable Acts in Baseball History.” The second was in 2020, about a list called “The 25 Greatest Actors Of The 21st Century (So Far).” The list I’m writing about this time is even worse than those two; in fact, it’s unforgivable.

I get it: lists are clickbait and exist so people can argue over them. They almost always have a gimmick: if you make a list of the greatest rock and pop groups of all time, you can’t have The Beatles as #1, because any idiot could decide that. You pick “The Zombies” or “Heart.” Bill James, the baseball stats pioneer, wrote a book ranking the greatest baseball players at each position. Everyone knows that Ted Williams gets #1 in left field, but Bill picked Stan Musial. It’s cynical and dishonest, but lists are arbitrary and meaningless anyway.

I read lots of them and my eyes hurt from rolling. I only get seriously critical when a list covers something I know a lot about. Baseball history and acting history are in that category, and so is popular music history. What I wrote about the baseball list in 2011 applies with even greater force to “The 100 Best Vocalists of All Time” compiled by Consequence, a website I never heard of and based on this effort, will never visit again. I wrote (I’m substituting the topic of the list at issue today):

“If you are going to write about history, there is a duty to perform diligent research, even for a silly online list. Misrepresentations online have a large probability of misleading people. The list isn’t close to complete; it isn’t consistent; it isn’t well-researched.. Anyone who looked at the list and assumed that these are [the best vocalists of all time] would be seriously misinformed.”

The list is introduced by this description of its methodology, and its flaw becomes clear. “To generate our list of the top 100 vocalists of all time,” it says, “we polled over 50 musicians, including Rock & Roll Hall of Fame Class of ’26er Steve Stevens, rising stars like Samia, Blondshell, and Kneecap, and established icons Randy Blythe, Mike Patton, and Linda Perry, plus many more. After we assembled the surveys into the spine of the list, our staff chimed in with more picks, mostly historical, to round things out. The final ranking is a curated perspective on the hundreds of names that were nominated.”