Well, KABOOM! There goes my head.
Absurdly, Jack Daniel’s, the largest American whiskey manufacturer, sued VIP Products, one of the principle American dog toy manufacturer (Spuds loves their toys) over a parody plastic squeaky toy modeled on Jack Daniel’s bottles. (Spud likes a squeaky toy that looks like a Coor beer bottle). On the dog toy, as you can see, instead of describing “Old No. 7 Tennessee Sour Mash Whiskey” manufactured by “Jack Daniel’s,” the toy is “Bad Spaniel,” “Old No. 2 on your Tennessee carpet.”
Oral argument at the Supreme Court was yesterday. Finding a likelihood that consumers would confuse the “Bad Spaniels” toy with Jack Daniel’s, the trial court ruled in favor of the liquor company and barred VIP from continuing to manufacture the parody toy, ruling, believe it or not, that that consumers would confuse the “Bad Spaniels” toy with Jack Daniel’s whiskey. Yeah, I always have that problem, mixing up dog toys with liquor bottles. The U.S. Court of Appeals for the 9th Circuit reversed on both counts, because the trial court’s theory was…well, let Sidney Wang explain:






