Adidas

Oopsie! Adidas was shocked..shocked! to discover that its soccer jersey customizing kit made the number 44 due look exactly like the symbol used by Nazi SS units during the WWII. That was, as you know but apparently no one in the chain of command at Adidas did, the brutal section of Adolf Hitler’s Third Reich that carried out “The Final Solution.” A German historian, Michael König, first pointed out that the kit’s design was “very questionable.” That’s called an “understatement.”

An Adidas spokesperson insisted that the kit’s resemblance to the SS thunderbolts was unintentional. [Notice of correction: I originally left out the “un.”] “We as a company are committed to opposing xenophobia, antisemitism, violence and hatred in every form,” he said. “We will block personalization of the jerseys.”

Nobody in Germany found that design objectionable until a historian pointed it out?

Oh-oh…

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Pointer: Curmie

You have to admit, the kid takes a great mugshot…

Sure, why wouldn’t a multinational athletic shoe company want an irresponsible, sociopathic drunken creep as the face of its product?

With any half-ethical company, the news that the celebrity it is paying a fortune to endorse its wares to consumers has just completed a six month period of embarrassments with an arrest for drag-racing under the influence would be followed immediately with a pink slip and an apology. Not Adidas.

No, despite the news of the continued unraveling of the 19-year-old Justin Bieber,—previously seen egging his next door neighbor’s home—who seems determined to emulate the worst of spoiled child idol cautionary tales, Adidas announced that Bieber is still their boy, which means that it is still promoting him as an icon and role model, and officially communicating the position that a teen’s impaired driving is no big deal—certainly nothing to lower the teen’s status in the eyes of a major corporation. The company also signaled that it doesn’t care if its ethical shrug amounts to enabling and rewarding The Bieb’s self-destructive behavior, increasing the burgeoning odds that he ends up in the gutter, on a slab, or wort of all, in a pathetic reality show before he’s 30.

I know, I know: the company is taking a wait and see stance, which only means it is venal and irresponsible, and if Jeffrey Dahmer was their official Adidas-wearing superstar, and the kids who buy Adidas shoes didn’t care who he ate, Adidas would keep paying him millions too.

In these situations you only get one chance to show that you care about the values and conduct you endorse, and Adidas already missed it. It has no values.

But I guess most of us already knew that.

(I saw this coming, you know…)

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Sources: TMZ, The Province