They never had any integrity, but before the Great Stupid, they could at least pretend. That was good enough to serve the real purpose of such awards and their televised ceremonies. Now, since they can’t even pretend, the awards have no purpose, and increasingly, no audiences.
The Grammys were the latest televised awards show debacle. That show’s rating hit an all-time low, following similar results for the Golden Globes, the Emmys, the Academy Awards (with this year’s new low on the horizon), and nobody ever watched the Tonys anyway. This result was preordained as soon as the organizations sponsoring and running the various awards competitions, enthusiastically applauded by the woke news media, decided to make honoring minority , especially black, performers a new mission.
By doing so, the organizations were admitting that the awards were never objective assessments of quality in the first place. Of course they weren’t, but the contrary illusion was crucial to the commercial mission of such awards: to promote the product and its creators. Movies that win Oscars used to get a big bump in ticket sales. Songs that win Grammys are downloaded more. The individual artists gain prestige that helps their careers. All of this is dependent on consumers buying the myth that the awards, any of them, are reliable measures of quality, and especially superior quality.