I should have already given ESPN an Ethics Dunce for designating an “Espy,” an award given by the cable sports channel to justify having an awards show—to Caitlyn Jenner for the courageous sports achievement of being an aging reality show star who once won an Olympics event and decided that he was now a she. Why I didn’t, I don’t recall. I think my reasoning was that since the awards are just a PR gimmick anyway, it wasn’t worth the post. I wasn’t paying attention: I did not sufficiently focus on the fact that “Espy”she would receive was named after Arthur Ashe. I did already discuss the ethical problems with turning Jenner into a trans icon, since her transition seemed to be in part a money-driven career move. Now, following Jenner’s tearful and touching acceptance of “the Arthur Ashe Courage Award” on TV, we learn this:
“Reports have emerged that Jenner’s team approached ESPN with the idea that she win the Arthur Ashe Courage Award just as details were being finalized for her 20/20 interview with Diane Sawyer on ABC. ABC and ESPN are both owned by Disney, and ABC aired Wednesday’s awards ceremony. “It was a brilliant move because the executives at ESPN loved the idea, and immediately began making sure it got done,” a source familiar with the negotiations told RadarOnline.The talks hit a stumbling block, and Jenner’s agents were reportedly prepared to pull out of the interview with Sawyer. “It was ironed out, and ABC owns one of the biggest stories of the year.” The build up to Jenner accepting the award will be featured in her upcoming reality show, “I am Cait”, generating a great deal of publicity for both ESPN and the awards.”
Wow! Who could have seen that coming—a reality show star, who has been part of the shameless and venal Kardashian family, cynically manipulating the media and gaining phony recognition on a nationally broadcast awards show…and, in the bargain, debasing the name of a real sports hero, the dignified, sportsmanlike, role model Arthur Ashe, an African American champion in the white man’s game of tennis who helped make Serena Williams’ prominence possible!
Yecchh. In fact, that’s a double yecchh at least.
What does this mean? To begin with, it means that Jenner bought her award. I don’t want to read any Clintonian deceit about how this isn’t technically true….she bought it. There is no reason to believe ESPN would have given the award to Jenner had her agents not suggested it, and ESPN’s parent received value that translated directly into profits with the exclusive, high-rated ABC interview with Sawyer. Jenner might as well have slipped ABC a couple of million in a big valise under the table. This was a bribe. This was an award bought and paid for.
What does that mean?