The Ethical Hoax

An unlikely research team produces remarkable results!

An unlikely research team produces remarkable results!

As anyone who reads Ethics Alarms with any regularity knows, I detest hoaxes large and small, from the Piltdown man to the Hitler diaries to the offal thrown into the information stream by websites like The News Nerd.(Let’s see: what “satirical, humorous, obviously fake” story does the site that calls itself “America’s premium news site” offer as fact today? This: “As Deflategate looms over the heads of the New England Patriots, a source with the NFL has revealed that the league is considering permanently barring Patriots Head Coach Bill Belichick from ever working in the National Football League in any capacity. That drastic action would only be taken if it is discovered that Belichick was directly responsible for the deflated footballs…” I guess that’s obviously satire because the NFL would never have the integrity to take such action, right? The story isn’t there to fool gullible blogs and sportswriters working on a deadline into republishing it…) Hoaxes are lies intended to deceive in order to humiliate whoever believes them, and often to enrich the hoaxer.

Occasionally, however, a hoax becomes an ethically justifiable tool. Such is the case with the bogus scholarly medical research article created by Dr. Mark Shrime titled “Cuckoo For Cocoa Puffs?”

Shrime was disturbed at the number of apparently legitimate medical journals with impressive names like the International Journal of Pediatric Otorhinolaryngology that offer to publish papers for a $500 fee. Shrime calls them predatory journals, in part because they prey on trusting third world researchers and scientists for who $500 is a fortune. The other reason they are predatory is that they exploit the confusing—to laymen, which is to say, journalists– welter of legitimate scholarly journals in order to dangle intriguing junk science in front of the eyes of reporters who barely comprehend what they are reading. As Elizabeth Segren writes at Fast Company: Continue reading

WHAT?? Dr. Oz Is A Quack? I’m Shocked!

quack-doctor-788714

I regard Oprah Winfrey’s conduct in the 2006 James Frey scandal signature significance regarding her priorities and character. When it was revealed that Frey’s “memoir,” “A Million Little Pieces,” which Oprah had promoted in her show’s book club, was a near-total fabrication, her immediate response consisted of, in essence, “Who cares,  if people like it?” Then, when the public response to her response was overwhelmingly negative, Oprah turned on a dime and ambushed Frey on the air, condemning him as an unscrupulous fraud. That’s our Oprah.

Oprah has profited by promoting several fakes, frauds and dubious authorities, such as the syndicated Oprah spin-off “Dr. Phil,” featuring a non-doctor who masquerades as a psychologist despite losing his license to practice decades ago. The most successful of all Oprah’s protegés is “Dr. Oz,” or  “America’s Doctor”  Mehmet Oz, now a popular syndicated talk-show host who dispenses medical advice with the aura of a real degree and a convincing air of authority.  When I say popular, I mean it. “The Dr. Oz Show” attracts 2.9 million viewers per day, and ranks in the top five talk shows in the U.S. “I haven’t seen a doctor in eight years,” the New Yorker quoted one fan telling Dr. Oz. “I’m scared. You’re the only one I trust.”

For some reason medical experts have waited over a decade to actually check out the snake oil Dr. Oz has been selling to credulous viewers softened up by Oprah’s House of Truthiness. They were finally roused from their torpor in recent months, after Dr. Oz  appeared before Congress in June and Sen. Claire McCaskill (D-Mo.) knocked him around the chamber, saying that he gave people false hope and that his segments were a “recipe for disaster.” Then, in November, a study he promoted as proving the efficacy of coffee bean weight-loss pills was retracted as junk science.

The British Medical Journal this week published a study analyzing the recommendations handed out on “Dr. Oz” as well as on another popular daytime medical show, “The Doctors.” The study selected forty “Dr. Oz” episodes from last year, and examined 479 separate medical recommendations, comparing them to available medical research. The study found that just 46 % of his recommendations were validated by data, while research contradicted 15%. For 39% of Oz’s advice, there was insufficient research and data to substantiate or debunk his claims. (“The Doctors” fared a little better, but not much.) Continue reading

Yahoo Flunks A Confirmation Bias Test

Just as you always suspected: THIS is the average Fox News viewer.

Just as you always suspected: THIS is the average Fox News viewer.

Be honest now: If you were a news editor and this press release came across your desk, what would you think? What would you do?

Birmingham, Alabama (PRWEB)

December 04, 2012

The results of a 4 year study show that Americans who obtain their news from Fox News channel have an average IQ of 80, which represents a 20 point deficit when compared to the U.S. national average of 100. IQ, or intelligence quotient, is the international standard of assessing intelligence. Researchers at The Intelligence Institute, a conservative non-profit group, tested 5,000 people using a series of tests that measure everything from cognitive aptitude to common sense and found that people who identified themselves as Fox News viewers and ‘conservative’ had, on average, significantly lower intelligent quotients. Fox Viewers represented 2,650 members of the test group.

One test involved showing subjects a series of images and measuring their vitals, namely pulse rate and blood pressure. The self-identified conservatives’ vitals increased over 35% when shown complex or shocking images. The image that caused the most stress was a poorly edited picture of President Obama standing next to a “ghostly” image of a child holding a tarantula. Test subjects who received their news from other outlets or reported they do not watch the news scored an average IQ of 104, compared to 80 for Fox News viewers. Continue reading