When last we left Cracker Barrel restaurants, the chain’s management was flip-flopping like mad as it tried to figure out which “principles” would alienate the fewest customers.
In 2013, reacting to A&E’s craven PC punishment of Phil Robertson of cable’s Duck Dynasty clan for expressing the basic religious convictions of millions of Americans regarding homosexuality in response to an GQ interviewer’s question, Cracker Barrel pulled its products with Phil’s likeness, saying in a statement,
“Cracker Barrel’s mission is Pleasing People. We operate within the ideals of fairness, mutual respect and equal treatment of all people. These ideals are the core of our corporate culture…. We removed selected products which we were concerned might offend some of our guests while we evaluate the situation.”
My translation of this weaselly screed: :
‘We at Cracker Barrel have no principles whatsoever. We are a blank slate; we go with the flow. There is no right or wrong for us: whatever position we feel we have to hold to get the most people to buy our products, you can count on us. If 51% of America begins worshiping Baal, hey, sacrifice a goat for in our name, because we’re all in. If the majority want to ban, hey, anything or anyone, we’re in full agreement. We aim to please, in any way that helps our bottom line.’
Sure enough, as soon as it looked like the tide of public opinion was turning against GLAAD and other LBGTQ activists in their effort to “cancel” a member of a large religious community for expressing his beliefs, Cracker Barrel turned on a dime, and bleated,
“When we made the decision to remove and evaluate certain Duck Dynasty items, we offended many of our loyal customers. Our intent was to avoid offending, but that’s just what we’ve done. You told us we made a mistake. And, you weren’t shy about it. You wrote, you called and you took to social media to express your thoughts and feelings. You flat out told us we were wrong. We listened. Today, we are putting all our Duck Dynasty products back in our stores. And, we apologize for offending you.”