Cracker Barrel just proved that integrity and principle are alien concepts, if not to the entire corporate sector, then at least its cheesy, weaselly corner of it. Watching a company so blatantly hold its wet finger to the wind waiting to see where the “principles” with the most profitability lie is revolting, but instructive to those of us who like to believe there are such things as ethical corporations. I think we’re probably fooling ourselves. I think they are nearly all like the spineless, pusillanimous, grovelling Cracker Barrel, but just smarter about it. But then, a box of hammers could be smarter about it.
First, reacting to A&E’s craven PC punishment of Phil Robertson of cable’s Duck Dynasty clan for expressing the basic religious convictions of millions of Americans (they think homosexuality is voluntary, and a sin) in response to an GQ interviewer’s question, Cracker Barrel pulled products with Phil’s likeness, saying in a statement,
“Cracker Barrel’s mission is Pleasing People. We operate within the ideals of fairness, mutual respect and equal treatment of all people. These ideals are the core of our corporate culture…. We removed selected products which we were concerned might offend some of our guests while we evaluate the situation.”
I thought this was unusually weasel-worded, and I was right. The translation, in retrospect:
‘We at Cracker Barrel have no principles whatsoever. We are a blank slate; we go with the flow. There is no right or wrong for us: whatever position we feel we have to hold to get the most people to buy our products, you can count on us. If 51% of America begins worshiping Baal, hey, sacrifice a goat for in our name, because we’re all in. If the majority want to ban, hey, anything or anyone, we’re in full agreement. We aim to please, in any way that helps our bottom line.’ Continue reading