This whole episode is pure cognitive dissonance hell for me, with high scale values clashing with low scale conduct, and the result being as hard to analyze neatly and dispassionately as the aftermath of an elevator crash. But I’m a fool, so I’ll take a shot at it anyway.
1. Bruce, now Caitlyn, Jenner’s openness about his transsexual issues is brave and may yet help this misunderstood and routinely derided group achieve acceptance. PLUS.
2. She should have played ethics chess, however, and as a public figure who, she now says, always planned this transition, was irresponsible not to. Associating herself with the traveling freak, venality, bad taste and atrocious values caravan known as the Kardashians guaranteed that anything she did thereafter would be a legitimate object of suspicion. MINUS.
3. Turning her transition from Bruce to Caitlyn into a reality show was similarly counter-productive and harmful to her cause, assuming the cause really matters to her. I doubt that it does. Reality shows equal schlock, emotionalism, manipulation, phoniness—and money. That won’t help the trans population. MINUS.
4. As the first bona fide celebrity to undergo gender reassignment (no, I don’t call Chastity Bono a real celebrity), Jenner could have handled this in a modest, measured manner that made trans people look reasonable, dignified, and rational. Unfortunately, Bruce Jenner was always a fame-addicted narcissist, so her handling of the process is what you’d expect from one. Too bad. MINUS.
5. Thus we have the over-praised, over exposed, over-hyped, Vanity Fair cover, which is pure sensationalism, an exploitation of a serious issue for magazine sales, and a fraud. (Literally anyone can be dressed, shaved, and made up to look feminine.) Is Jenner interested in legitimizing and de-stigmatizing gender reassignment, or getting hubba-hubbas for a titillating man-to-bimbo transformation? Is Playboy next for Caitlyn? Don’t bet against it. MINUS for Vanity Fair; MINUS for Jenner
6. Is this really the way an ethical father kindly, sensitively and responsibly handles this kind of tectonic life change when he has six children and four step-children, including teenaged daughters? Admittedly, the daughters are crypto-Kardashians, so normal rules of delicacy might not apply. Still… MINUS for Jenner.
7. Republicans, conservatives and Neanderthals who are incapable of comprehending this serious topic should shut up about it. There is grounds to criticize many aspects of this episode in American culture, but just making snarky comments like Neil Cavuto did on Fox is unproductive, unkind, divisive, and, frankly—I’ve been on Neil’s show, and I hate to say it—makes one look like an ass. If you don’t understand what’s going on, Neil, there’s no law that says you have to cover it. MINUS for Cavuto.
8. I had to shut off TV to get way from the breathless coverage of Jenner’s “coming out” photo. This isn’t respectful or responsible coverage, this is “Look! Bruce Jenner is HOT!!! She has BOOBS!” coverage, juvenile, degrading, and transparently salacious. It shouts “freak,” and that is exactly what Jenner should not want, nor should any LGBT advocate. Of course, the conduct of Vanity Fair and Jenner asked for it. MINUS for the news media.
9. To the extent that Jenner’s act promotes more public discussion and understanding of the issues facing trans individuals, this all may have a beneficial effect that may outweigh the negatives. Right now, there is too much static to tell. PLUS.
I hope.
Ethics Alarms 
