No, you don’t have to spot the mistake, now. That’s too easy. The single, embarrassing mistake in this ad created for Michael Bloomberg’s anti-gun group Everytown For Gun Safety is so obvious I’m pretty sure there are 5th graders who could spot it. A bullet doesn’t come out of the barrel with its casing. There would be no way to propel such a projectile. This ad couldn’t have been created or approved by anyone who ever fired a gun, saw one fired or watched a Western, war movie or action flick.
The unethical conduct represented by the ad, however, are more numerous, though equally unforgivable:
- It is incompetent and lazy. No one connected with the ad and its graphics bothered to do the minimum due diligence necessary to find out what a bullet coming out of a muzzle looks like, or how guns work.
- It is untrue. Actually, anyone is faster than that bullet, which would drop harmlessly to the ground.
- It negligently misinforms the public, passing along the ignorant misconceptions of the group and its hired artist to people who know as little as they do.












