There’s nothing quite like a flaming tooth-ache to spark an early-morning post…
1. Corporate incompetence, Indian-style: The Cleveland Indians knee-jerked themselves out of their history, traditions and name by somehow concluding that the Black Lives Matter rioting obligated them to abandon “Indians” just because the NFL Washington Redskins had capitulated to political correctness thuggery. Like all of baseball and most of professional sports, the team decided that signaling progressive virtue was more important than their fans. And like the Redskins, the team prepared to to go through the 2021 season without a new name…just nothing, as in “Cleveland Baseball Club,” or something similarly generic. Because of the unseemly, unnecessary and unplanned rush, the Cleveland Whatsis-es also made it difficult to come up with a new name. Changing a team name is a large and expensive mess, because the name and logo are on everything from the team’s merchandise to websites, sponsorship deals, and the ballpark. Trademarks are needed to protect them. “Advice for anyone doing any product: Before you make it public, file,” Andrew Skale, a San Diego-based trademark attorney told the New York Times.
“The U.S. trademark office offers this kind of unique ability to file when you haven’t started using it, so take advantage of that,” Skale said. “Because I’ve seen when people that have issued news releases about new products and haven’t filed yet, and then they have problems later because some idiots decided to squat on them.” Or maybe not such idiots. Because of the Ex-Indians moral panic, many of the names the team could have chosen based on its history and culture will be now be expensive.Trademarks were filed by squatters after Cleveland’s first announcement for “Cleveland Baseball Team” (from someone in Georgia), “Cleveland Baseball Club” (from a company in Ohio), “Cleveland Guardians” (from someone in New York), Cleveland Rockers (from someone in California), Cleveland Natives and Cleveland Warriors (though even the Ex-Indian aren’t so stupid as to wade back into Native American controversies again), and most of all, the Cleveland Spiders, which has been an early favorite. That was the name of the team. That was the name of the team for ten years, 1889-1899, when baseball players looked like this…
The No-names are fighting some of these filings, because the Trademark Office tends to disfavor squatters. It all could have been avoided, though, if the team hadn’t wushed to be woke, thus joining The Great Stupid.
I wonder if “Spider McBaseballfaces” has been taken…