The “Ice Bucket Challenge” is a silly, brilliant fund-raising device that has simultaneously increased public awareness of Amyotrophic lateral sclerosis (ALS), better known as Lou Gehrig’s disease, brought over 14 million more dollars of donated funds into the ALS Association than last year for research, and provided some priceless YouTube fare, ranging from celebrity drenchings to this…
Entertainment! Celebrities! Medical research! Charity! Public Education! How could there be anything unethical about such a phenomenon? Well, ethics often throw cold water on all manner of activities human beings crave, so it should not be too great a surprise that the “Ice Bucket Challenge” has generated quite a few ethics-based objections. Let’s examine the potential, alleged and actual ethical flaws of the current fad, and rate them on an Ethics Foul Scale from zero (No ethical concerns at all) to ten ( Very Unethical).
1. It’s dangerous.
Anything can be dangerous if you are not sufficiently careful, and the Ice Bucket Challenge had its consequentialist moment when four firefighters were injured, one very seriously, trying to help the marching band at Campbellsville University get dumped with ice water this week. Two firefighters were in the bucket of their truck’s ladder preparing to douse the students using a firehose when a surge of electricity jumped from nearby power lines and electrucuted them and two colleagues. This was just a freak accident, however. Unlike the so-called Facebook Fire Challenge, the ALS fundraisng stunt shouldn’t be perilous to anyone, as long as practitioners don’t get too grandiose or creative.
Ethics Foul Score: