Well, if you run an unethical website, I suppose the most ethical thing you can do, other than shutting it down, is to be transparent about what you are selling, and how wrong it is.
Thus I have to reluctantly tip my ethics cap to the pro-adultery website, AshleyMadison, for finding the perfect symbol. [You can read my earlier commentary on this particularly atrocious site here and here.] Yes, TMZ is reporting that Bombshell McGee, the Nazi-celebrating tattoo model who helped Jesse James wreck his marriage with actress Sandra Bullock just as the couple was adopting a child and while she was proclaiming her trust and love for him to the world, will be promoting AshleyMadison’s adultery services. If seeing Bombshell McGee promoting a service endears makes it attractive to you, AshleyMadison can’t lead you astray: you are too far gone already. Bombshell’s (can I call her “Shelley?”) enthusiasm for adulterous relationships has destroyed a family and devastated another woman who never did her any harm. This is truth in advertising at its best: an irredeemable unethical business, hiring an openly despicable spokeswoman.