It takes a remarkable lack of common sense and fairness for a sentient person to go on Twitter and condemn half the country as stupid, violent, and racist, but Melinda Byerley, CEO and co-founder of a San Francisco marketing consulting firm was up to the challenge. For no apparent reason, she decided to take Hillary Clinton’s “basket of deplorables” comment to the next stage, and instructed all those lesser human beings in the fly-over states regarding what they had to do to become fit for association with superior people like her. You know: progressives. Or assholes, if she’s any kind of fair representative.
Ethics Alarms noted the inherent bigotry of the TV ads run by the dating service “Farmers Only”, spots that portray “city folk” as pompous, self-absorbed, nasty people who deserve to be abused and abandoned. Melinda and her ilk, and she does have ilk, were undoubtedly the templates for these grotesque stereotypes.
Byerley fulfills all of the worst assumptions those who gulped hard and voted for Donald Trump held regarding the “elites.” The places where “middle America” lives consist of nothing but bars and lousy schools! What kinds of schools produce arrogant, ugly bigots like Byerley? (Let’s see…Cornell!) Who would want to make their community someplace that would draw people like her?
She decrees that anyone who isn’t in lockstep with her political views is a bigot. Everyone has to commit to tolerance and diversity, presumably not the kind of tolerance and and acceptance of diversity her insulting comments display, but then, hypocrisy and double standards are a hallmark of her breed. Byerley’s confidence that her sentiments are completely benign could only be produced in an environment that is completely cocooned away from the complexities of life, morality, culture and policy. Her tweet is the manifesto of a bully with the certainty of an autocrat, the signature of a hateful aristocrat talking down to her inferiors.
On her ironic Linked-In profile, Melissa describes herself as “kind”—that’s some kind tweet there, Melissa!—and better yet, someone who would rather “stick pins in my eyes than work with jerks.” What self-hate the poor woman must live with, then, since this tweet marks her as one of the biggest jerks to breach on social media in quite a while. Call her “Moby Jerk.”
Why is it that people who are allegedly intelligent keep writing self-damning sentiments on social media and don’t realize that they have exposed the worst aspects of their character to the world? It is just amazing.
Byerley’s post quickly attracted criticism from all sides, leading her to return to Twitter and write, “I spoke about middle america – my birthplace – inartfully and disrespectfully. I’m sorry for that.”
I bet she is. Why would anyone hire a marketing consultant who markets herself by writing to the world, “Hey! I’m a hateful, narrow-minded fool!” In such a case, all an apology means is “I’m sorry I revealed what I really think. Please forget the whole thing.” Well, such an apology changes nothing: the tweet is signature significance. Nobody but a mean, hateful, self-righteous and intolerant bigot would author such bile and press “post.” That’s Melissa Byerley. She told us so herself.
File this one under “Bias makes us stupid.”