The Animal Crackers box has been re-designed in capitulation to a really silly campaign by PETA, though not silly by PETA standards. Mondelez International, the parent company of Nabisco, revealed the new packaging this week. The old packaging, which harmed no animals living or doughed, looked like this:
PETA (People For The Ethical Treatment Of Animals, the all-time most unethical group with ethics in its name) has been harassing Nabisco over the box design since 2016. “Given the egregious cruelty inherent in circuses that use animals and the public’s swelling opposition to the exploitation of animals used for entertainment, we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats,” PETA said in a letter obtained by the New York Post.
I know, I know, packaging is redesigned all the time. The old Animal Crackers design was both clever—see, the cookie animals are in those boxes, just as real circus animals were kept in those wagon-cages long, long ago—and a touchstone with the past, something that the Left finds increasingly unbearable if values have changed and mind-control can be achieved. The new inoffensive design…
is self-contradictory. The animals are NOT “roaming free”; they are still in the box, or their cage. Of course, they are also crackers that are just shaped like animals, and only the mentally ill equate the treatment of cookies and other confections to mistreatment of real animals. I used to bite the heads off the animals first thing out of the box. (Chocolate bunnies too.) Does that mean I advocate the beheading of lions and hippos?
I don’t care what the Animal Crackers box looks like. I do care that corporations surrender to creeping ideological censorship and have no principles whatsoever. PETA should not be encouraged by the success of any of its fanatic protests. Neither should other groups that believe that they can shape the minds of humanity to their specifications by banning images, ideas, words, and statues. Companies have a duty to American society to stand up against the armies of enforced conformity in controversies significant and trivial.
This is trivial. Still it is a slippery slope. The forces of political correctness and mandatory thought never rest, and their fanaticism knows no bounds. It is irresponsible for any company, or any individual to accommodate their doctrinaire demands, even the least of them, because that road ends in the suppression of imagination, diversity, and liberty.
Does Nabisco really think that, now that they have been exposed as weaklings, cowards and patsies, the next PETA assault won’t be against the idea of making animal crackers at all? After all, it is wrong to eat animals, so even symbolic butchery is evil. It must be ended…or punished.