(Actually, I did say something about Tiger Lilly…)
Well, it finally happened. Land O’Lakes capitulated, as spineless corporations are wont to do, to silly and contrived political correctness bullying and is sending its iconic Land O’Lakes Indian Maiden logo to the Happy Hunting Ground. The comely illustration that has appeared on containers of butter and margarine since 1928 will be replaced by photos of real Land O’Lakes farmers and co-op members, along with the phrase “Proud to be Farmer-Owned,” according to a company release. Gee, what fun. As I wrote here, the company had already eliminated the logo’s famous capacity for sophomoric snickers in 2018…
“…so you could no longer do the “boobs trick” by folding the package just right and making a little flap on the butter package that young Elizabeth Warren or whatever her name was held that when raised would show her oddly shaded knees as something less pedestrian. Why they would bother papering paper over one of the longest-running and most famous commercial artist gags ever after decades, I don’t know. In its day, the gag was considered obscene, but by 2018 it was Americana. I had an uncle who kept one of the risque package cut-outs in his wallet.”
(You can see how the gag worked at the link.)
But why banish her entirely? Oh, you know why: Some Native Americans, including North Dakota state Rep. Ruth Buffalo (D), said the logo was racist. Buffalo said the image goes “hand-in-hand with human and sex trafficking of our women and girls.… by depicting Native women as sex objects.” Right..I must confess, when we played around with that logo when we were 13, we were re-enacting the sex trafficking of Native Americans.
I’d love to know if Rep. Buffalo was basing her objections on the old “boobs trick.” I doubt it. I think just the fact that it’s a Native American logo was enough to make her set out to flex her political correctness muscles and grandstand for constituents. We have, after all, seen this act before, and many times.
I couldn’t care less what the logo on butter packages is. I do object to eliminating all references to our history in art, commerce and popular culture as soon as someone sees a benefit to complaining about it. It won’t be long, after all the sports teams and commercial products, state legislators, the theatrical producers, movie exhibitors and the rest have banished every hint of Native Americans from our culture, that future generations will know about as much about them as they’ll know about Robert E. Lee.
Ignorance, after all, is strength.
Or so Big Brother told us.