The “new improved” trope was an amusing Madison Ave. tradition when I was a kid. I always wondered if it worked: I suppose it worked on idiots. I remember an “Ice Blue Secret” TV commercial in which “Katy Winters,” the fictional women’s deodorant shill stunned her friends by saying, “Yes, it’s true: I’m through with Ice Blue Secret!” as she tossed a jar of the stuff into a waste basket. After the staged gasps, she then whipped out a newly designed jar and said, “I’ve switched to new improved Ice Blue Secret!”
When Richard Nixon had his big political comeback in 1967 as prelude to winning the Presidency in 1968, wags called him the “new improved Nixon.”
But I digress.
Let’s see if the New Improved Open Forum lives up to its name….