Ethics Quiz Addendum: NBC’s Deceitful Headline

“Nah, there’s no mainstream media bias!”

NBC’s current headline on the story discussed in today’s Ethics Quiz:

Texas teacher fired after telling Black students his race is ‘superior’

As so many are beating on Donald Trump right now (and deservedly so), it is only fair to point out that his statement that the news media were “the enemy of the people” was and is spot on, and quite possibly the most important and correct observation he has ever made in public. Naturally, it is also one of the statement he is most criticized for, especially by…the enemies of the people.

That headline by NBC is a prime example. It is pure deceit; indeed, I might use it to illustrate deceit in an upcoming ethics seminar. The first line of the NBC story immediately reveals the lie (deceit is lying): “A middle school teacher in Texas has been fired after a video posted on social media showed him telling students his race is “superior.” Other ways to distort the story for the edification of people who only read headlines, or to “poison the well” for those who do read on:

“Texas teacher fired after telling white students their race is ‘superior'”

“Texas teacher fired after telling black student her race is inferior.”

“Texas teacher fired after telling black students he regards their parents race makes them inferior.”

This is a distorted, manipulated, evil headline designed to misrepresent a complex incident into a knee-jerk confirmation of systemic racism and persistent white supremacy.

Is anyone going to call it out for what it is—unethical, biased, unprofessional, and typical of today’s journalism” other than Ethics Alarms?

We shall see.

(Don’t hold your breath.)

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