I was briefly tempted to make the latest Savannah Guthrie sympathy porn outbreak on NBC’s “Today” show an Ethics Quiz, but to heck with it: I have no doubts about this. “Today” show is abusing its position as a news or an entertainment show to exploit the disappearance of co-host Savannah Guthrie’s almost certainly dead mother for cheap publicity and reality show appeal. As for Guthrie, it’s simple: she is unprofessional, self-indulgent, and incompetent.

The New York Post reports from “Page Six,” which catalogues celebrity news, gossip, and other matters that waste time and thought,

“[On]“Today” show on Tuesday… Savannah Guthrie broke down in tears while discussing the ransom note her family received in February allegedly claiming her missing mom, Nancy Guthrie, had died. “A lot of people at ‘Today’ are affected by it,” says a source. “There was a sense of sadness today. Everybody just feels so bad for her. There is a lot of uncertainty.” “There is a lot of admiration and praise for her that she is still able to do her job,” says our source. “People really support her and care about her, and people are heartbroken.” During the show, Guthrie said she had “no comment” on the headlines and is “not involved in … coverage” of her mother’s abduction, but that she couldn’t “pretend” to not be present for the conversation. “I just wanted to take the opportunity to really ask people and really beg people to come forward because somebody knows something,” Guthrie continued.“This is a news story today that is on your radar, but this is the life my sister, [Annie Guthrie], lives, that I live, that my brother, [Camron Guthrie], lives, that our extended families live, that our children live every day,” she explained. “We cannot be at peace,” the journalist said. “No matter how much I try to come out here every day and smile and find that joy — and I will, I promise I will — this is a moment to say we need your help. … I’m not gonna miss that opportunity.”Guthrie ended her emotional plea with a promise: “We love our mom, and we’ll never stop looking for her. Ever.”

Ugh.

Ethics Alarms flagged the news media’s Guthrie obsession as unethical special treatment for the rich and famous in February, when the apparent kidnapping was at least new: