Who would have thought that Bert from “Mary Poppins” might have had a career in law firm marketing?

Trantolo & Trantolo, a small law firm in Hartford, Connecticut that also has offices in New York and Massachusetts, has been cited for more than a dozen “unauthorized sidewalk advertisements.” Put on the pavement using either power-washing or temporary chalk over stencils, the firm legal services marketing innovation violated a city ordinance that banned such messages without written consent. Hartford Mayor Arunan Arulampalam told the media that the city has discovered at least 15 sidewalk messages promoting the firm. Unauthorized law firm promotion from the firm also appeared on 24 Hartford crosswalks before the West Hartford Department of Public Works powerwashed them into oblivion. I bet it looked sort-of -like at the end of the Chalk World sequence where Bert, Mary and the kids ride on merry-go-round horses, participate in a fox hunt and sing “Supercalifragilisticexpialidocious” and then the rain washes Bert’s pictures away.

One message with the firm’s name attached said, “Look both ways before you cross.” Who could object to that public service message? But the firm has “an angle.” As Bing Crosby told Rosemary Clooney in “White Christmas,” everyone has an angle. Well, lawyers and law firms, anyway. Trantolo & Trantolo explained that one by explaining that Hartford “has a serious road safety problem.”

“Working with an outdoor advertising company that has executed similar temporary sidewalk campaigns in cities across the country, Trantolo & Trantolo recently placed a series of temporary stencils throughout Hartford and West Hartford highlighting important local and statewide safety statistics,” says the firm. Trantolo & Trantolo also promised that it would remove all the messages ” at the end of its campaign.”

You have to give the firm’s marketing department credit for creativity. However, the stunt violates the Kantian ethics test of considering what the world would be like if everybody did it, or even every law firm. Thank goodness this stunt didn’t occur to Morgan and Morgan.