
Is it stupid woke Halloween controversy season already? Sadly, it is.
Target removed a Halloween clown costume from its website and presumably its stores after social media mobs claimed that it was racist, evoking blackface and minstrel shows. As we know, companies are infamous weenies any time the race card is played against them, and virtually always grovel an apology. Thus Target sobbed on social media this week,
“An apology from us: We removed an offensive Halloween costume that should never have been part of our assortment. It is no longer for sale. As a company, we got this wrong, and we are deeply sorry. We know this is especially hurtful for our Black guests, team members and partners. Removing the costume is an important first step, and we are looking closely at how this happened and what needs to change to ensure this won’t happen again.”
I am strongly inclined to view this as another “Gotcha!” exercise from the race-obsessed. Talk about a case of “If you hear the dog whistle, you’re the dog” ! Let’s see: what aspect of the costume evokes blackface or minstrelsy? Did blackface performer swear orange costumes like that? Noooo. Did they wear black gloves on their hands? No! Did they wear little clown hats? Ruffles around their necks like Bozo? Also no. So what exactly creates the “minstrel show” vibe?It’s the fact that Target hired a black kid to model the costume! Put a white child in that thing and it looks like what it is: a clown costume.
Let me get this straight: Admirably, Target doesn’t see racist images at every turn, and hired a black model, when it should have hired a white model because the black kid made race-obsessed victim-mongers think of blackface. That wasn’t blackface, that was a child’s black face!
Is it the smile that’s the problem? You know, evoking this…

…? Again, it’s the actual black face wearing that smile that triggered the easily race-triggered. As for the smile , which the race-hustler think deliberately evokes “Mr. Bones” above, it is a creepy, killer clown smile, as worn by the murderous clown in Season 4 of “American Horror Story”…

Does that character evoke blackface and minstrel shows?
We are never going to get out from under the iron boot of race hustlers until companies and celebrities stop capitulating to race-baiting like this. On the other side of this ugly coin, what realistic, sound business options did Target have? Well, it could have asked whether its critics want the company to discriminate against black models. It could have educated the public and its customers about what is and isn’t blackface and minstrel imagery. It could have put a warning in the constume’s package, “Do not buy if your kid is black. The Woke and wonderful will think he’s in blackface.”
Or is this another example of the ditty, “He was right, dead right, as he sped along, but he’s just as dead as if he were wrong”? If standing on principle loses a company sales and public support, is it ethical?
Your Ethics Alarms Early Halloween Ethics Quiz of the Day is…
Hilarious. Aren’t all advertisements supposed to be staffed with people of color? Target followed the rule and put a black kid in the advertisement, and they’re being attacked for doing so? Wouldn’t they have been attacked for NOT putting a black kid in the costume in the advertisement? Okay, an Asian or Hispanic kid would have been acceptable as well, but not as good as having a black kid in the suit.
The race hustlers might as well be Yosemite Sam making Target dance, pardner.