The Cognitive Dissonance Misdirection (CDM) is as old as politics. I’ve written about it here before, but finally have decided that it deserves a formal name–especially because it has been shamelessly employed by news media attempting to minimize, obscure or bury legitimate criticisms of Barack Obama and his Administration.

Cognitive dissonance is created when something an individual feels strongly about is associated in some way with something else. If the individual strongly likes, admires, or desires the first thing, cognitive dissonance will draw the second thing into his favor. If the individual intensely dislikes the first thing, he will begin to feel more negatively toward the second thing now linked to it. This why, for example, popular celebrities get product endorsement deals, and unpopular ones don’t. When Denzel Washington or George Clooney says he likes a car, people start liking the car too. If the same car were endorsed by, say, Lindsay Lohan or O.J. Simpson, a lot of people would assume it was a lemon…and they might not even realize why. Cognitive dissonance works its influence subliminally, and that’s why it is such an effective tool of persuasion…and bias.

The media’s version of this has been perfected over the last two years. When a legitimately troubling comment, action, incident or gaffe reflecting badly on the President, his Administration, or his staff occurs, the mainstream media has often not reported the issue straight, as in “This happened,” or “Obama said this,” but by immediately linking the story to the President’s presumably biased adversaries—Republicans, conservatives, and talk radio—and making the criticism the story, as in, “Republicans are attacking President Obama’s  communications director Anita Dunn’s comments that seemed to praise Mao Zedong.” The fact that a high-ranking White House figure praising the greatest mass murderer in history, even in jest, is news, and should be criticized by Left and Right, was muted by the reporting of it. Continue reading →