“So what? What matters is the quality of work we do, not how we do it!”

Ethics Alarms had already declared the fact-checking website Snopes.com untrustworthy,  based on a series of partisan posts that intentionally muddied the factual waters rather than purifying them, when Facebook named it as one of its select gate-keepers to protect its readers from “fake news.” This was not wise,  since a fact-checker who slants the facts is as useful as an accounting firm that will cook the books for a price. I laid out a series of conditions before I would ever use the service again, and so should Facebook. My non-negotiable demands before I would visit the site, reference it positively, or use it as authority were:

• Getting out of the political fact-checking business.
• Firing researchers who have been conclusively shown to engage in biased and shoddy research
• Confessing its betrayal of trust and capitulation to partisan bias, apologizing, and taking remedial measures.

However, there is more to consider. In an exclusive report so lurid that I assume it is credible only because publishing it without iron-clad verification would be asking for a lawsuit and worse, the Daily Mail has just revealed that…

• When Snopes  was founded by spouses Barbara and David Mikkelson, they used a letterhead claiming they were a non-existent society to give credibility to their research.
• The couple is divorced, and Barbara claimed in legal documents that David embezzled $98,000 of company money to spend on “himself and prostitutes.”
• Now operating Snopes himself, David Mikkelson’s new wife Elyssa Young is employed by the website as “an administrator.” Before that, she  worked as an escort and porn actress.
• She also ran  for Congress in 2004 as a Libertarian on a ‘Re-Defeat Bush’ platform
• Kim LaCapria, one of the site’s  main researchers and the author of the baised and misleading “fact-check” on Hillary Clinton’s representation of a child rapist, previously had a blog called “ViceVixen.”

The article also includes this:

David Mikkelson told the Dailymail.com that Snopes does not have a “standardized procedure” for fact-checking “since the nature of this material can vary widely.’” He said the process “involves multiple stages of editorial oversight, so no output is the result of a single person’s discretion.” He also said the company has no set requirements for fact-checkers because the variety of the work “would be difficult to encompass in any single blanket set of standards. Accordingly, our editorial staff is drawn from diverse backgrounds; some of them have degrees and/or professional experience in journalism, and some of them don’t.”

Your Ethics Alarms Ethics Quiz of the Day:

Should any or all of the items in the Daily Mail story, it it is accurately reported, disqualify Snopes from being trusted by Facebook, its readers, or anyone else?

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