(I hate roller-coasters.)
The last week has demonstrated clearly, I think we can all agree, that 1) there is an urgent need for Twitter to be de-politicized, stripped of partisan censorship, and become a trustworthy platform for the unfettered distribution of news, information and opinion to the public, and 2) Elon Musk is too much of a loose cannon to be the manager of Twitter’s reform.
Yesterday almost qualified as a meltdown, or a tantrum, or something. Maybe a joke. Who knows with him? He teased his withdrawal from the daily management of the reeling social media giant. He hinted that the company was teetering on bankruptcy. He put his continued tenure as CEO up for a vote, pledging to abide by the results.
Chaos. Musk is quite a bit like Donald Trump, which shouldn’t be surprising: the successful entrepreneur/ CEO/ autocrat/narcissist is a well-understood personality type, and management by chaos is a management style that can be very effective for the short term in a private company (but not the U.S. government). I worked for a chaos manager for seven years, and he was brilliant at it, but I decided then and there that I could never operate that way. It is hard on subordinates, employees and stake-holders; only the chaotic manager enjoys the pressure. It is a non-Golden Rule management style that relies entirely on utilitarianism as its ethical justification. Yes, the methods causes breakdowns, anxiety and constant crisis, but if it “works,” it’s worth the pain. That’s what Musk has been doing.