Pretty close, I’d say.
Here are my Top Ten ways it is unethical:
1. It’s full of lies. Women do NOT make only 77% of what men do in the same jobs. The fact that President Obama blithely quoted this infamous canard doesn’t make it any more respectable. This is the smoking gun of feminist activist hackery.
2. A close second is the completely unreliable “1 in 5 women will be raped or sexually assaulted in their lifetimes.” Yes, what President Obama did to a stranger after voting can add to that stat…or not, depending on what the woman being polled chooses to call “sexual assault.”
3. The stat about women who were A students earning as much as men who were C students is similarly bogus. The study apparently being fucking referred to was about high school grades, not college grades. It was also widely distorted in the media, which claimed that the finding was that “high-achieving female students still won’t earn as much as male counterparts who didn’t work quite as hard” [TIME], which explains nothing about what jobs we are talking about, or career choices. More female attorneys, for example, go into family law; more male attorneys go into tort litigation. Trial lawyers are famously non-academic–they are combative, aggressive and street smart, and the good ones become millionaires. What does this prove about gender discrimination? Not one thing.
The University of Miami study, published recently in the Eastern Economic Journal, show that a one-point increase in high school GPA raises annual earnings in adulthood by around 12 percent for men and 14 percent for women. It was not directed at gender bias issues at all, nor did it prove any.
4. Apart from substance, the ad is one more coarse and cheap bit of sensationalism employing assaultive vulgarity to get attention. This is cultural rot, nothing more. Gutter language doesn’t illuminate or explicate, and used as it is here, it doesn’t even convey genuine passion or emotion. This is the pseudo kiddie-porn equivalent of TV ads for Go Daddy.com featuring a busty actress making sexual innuendos to attract attention to a product having nothing to do with busty actresses. An ad currently running for a cable show has the host talking about the time he “got crabs” but how he’s going to go to an “orgy” anyway. HA! A crab orgy, get it! See, he made you think he was talking about sex, isn’t that clever? In a 7 PM commercial? No, it’s not clever. Just cheap and tawdry, like having a lot of little girls yelling “fuck” at you.
5. This isn’t even a genuine ad promoting feminist objectives. This is an ad exploiting feminists themes to sell T-Shirts.
6. This is child exploitation. How many of these girls understand what they are talking about? How many know what fuck means, or understand what rape means?Educational psychologist Lori Day noted in a comment thread about the video,
“The older girls probably understand, but the younger ones have gotten an acting gig. They probably have stage parents all too happy to put them on the internet. The ad could have been more effective without using the girls in this way and by letting their authentic voices shine through. Sometimes less is more, and this is one of those times. I found this ad to be clickbait on top of a vehicle for selling t-shirts, and that’s ok for adults if they want to do that, but 6-year-olds? I don’t think so. I’ve worked with kids that age for 26 years. They can understand some aspects of sexism, but much of this video is above their heads, the the f-bombs were more than provocative–they were exploitative.”
7. It’s child abuse too.
8. How many of these children gave meaningful consent to having their images on the web for life shouting “fuck”? My guess: none. Children should not be pushed by their parents to expose themselves like this. (Frankly, I think the girls will eventually be even more embarrassed by the assault, obnoxious personas they were made to portray. It was like Nickelodeon in Hell.
9. The video portrays the worst negative stereotypes regarding feminists-–filthy mouthed, in-your-face, humorless, extremist harpies, using little girls instead of women.
10. The entire concept of the video is based on the worst of all rationalizations, #22. Comparative Virtue, or “It’s Not The Worst Thing.” Yes, I agree that gender discrimination is worse than little girls saying fuck and talking about being raped. So is nuclear war, genital mutilation and having acid thrown in your face. That doesn’t excuse making this video.