Making better decisions is essential to making ethical decisions, and a lot of what we discuss here relates to overcoming impediments to unethical thinking and decision-making. This 2012 video is germane to Ethics Alarms; it also includes some of the ideas in Dr. Z’s Rules, which I presented here.
This animated video describes Dr. Robert Cialdini ‘s “six universal principles of persuasion” that people and organizations tend to use to influence the thinking, values and opinions of those of us who are not willing or able to reason in an orderly and unbiased fashion. (Dr. Zimbardo las a somewhat different six). It reflects the research in Dr. Cialdini’s book, “Influence” The Science of Persuasion.”
As those who come here often know, I like to use a variety of approaches and tools. Cialdini’s framework is just one of them, but one worth understanding.
The video is a bit over 11 minutes.
Ethics Alarms 
I have used Cialdini’s framework–in particular, reciprocity–in my work in trust, for years. He reads like a pop psychologist, but with a logical rigor that’s powerful. His own shadings can occasionally lean to the manipulative, but the framework he developed doesn’t have to be viewed that way.
A foundational piece of work. (Validated to a great extent by Howard Gardner’s work at Harvard, but Cialdini is a lot better read).
I figured. I use Zimbardo from the standpoint of avoiding corruption in a culture. Lawyers get it bigtime.
Clearly I have to look up Zimbardo, thanks.
“The Lucifer Effect.”
Yes, he is right down your alley.