I’ve been presented with dozens of these obnoxious things with their false dichotomy tricks in recent years, including many from political candidates. I have intended to post about it for quite a while, but I was waiting for one that especially annoyed me, and yesterday the conservative news aggregator The Blaze won the metaphorical Kewpie doll.
This approach insults anyone who chooses not to accept a an offer, giving them a choice between “yes, sure, junk up my in box with even more emails than I am getting already” and a self-confession of moral and intellectual inadequacy. There really is no difference between the Blaze’s “no” option and an outright attack, as in “If you don’t agree to sign up for our stories (and also allow us to sell your data to God knows who), you are obviously a gullible tool who is responsible for the sorry state of American society.”
Apparently this device works, which is why so many websites use it. That in itself is disturbing. When did Americans become so easily shamed and intimidated? I’ve received subscription offers from supposedly reputable newspapers that gave me the choice between “Sign me up!” and “No, I don’t care about award-winning journalism that will keep me informed about the news every responsible citizen needs to know.” That literally means, “If you don’t want to subscribe to our paper, you’re an irresponsible, apathetic, uninformed citizen.” No, I’m not, and you and your desperate, arrogant publication can bite me.
After that, I wouldn’t subscribe if it were the last newspaper on earth.