I view this as similar to the “It’s OK to be white” controversy. It’s a veritable Rorschach test that provokes thought, consideration and discussion, and any business that does that without being pompous and annoying (Like, say, Starbuck’s) is making a positive contribution to public discourse.
Santino’s Pizzeria hung the banner outside its Columbus, Ohio, store a few months ago, partially in frustration over new staff not taking their jobs seriously. “A lot of the people we’ve hired just don’t want to work,” Jayden Dunigan, whose familiy owns the restaurant, told reporters.“There is no work ethic behind them, so that’s the meaning behind the ‘non-stupid.”
“I had a high school student who thought it was okay to bring a Nerf gun in with another employee here,” the shop’s manager added. The other motivation for the sign was humor. Yet some critics on social media are “offended.” Is the sign a subtle shot at DEI? Is the shop saying people are stupid?
On balance, I’ve decided it’s a constructive and courageous message, especially in the Age of The Great Stupid.
Ethics Alarms 
Will “Now Hiring Non-Stupid People” be socially extrapolated by psychological snowflakes to mean that if you apply and you’re not hired by them then they are saying that you’re stupid?
I applaud their effort to stick their thumb in the eye of social justice warriors and their “equity” bull shit.
A sense of humor is like the canary in a coal mine.
I am referring here to one’s overall mental and emotional health.
You know something is seriously amiss when it is nowhere to be found.
> Is the shop saying people are stupid?
If the shoe fits…
I wish various government agencies that are supposed to serve the public issue the same caveat in thier hiring process.