Marketing and Advertising

Now THAT’S An Incompetent Intern!

/ Jack Marshall / 23 Comments

Trump tweet

Donald Trump’s Twitter account accidentally tweeted out the image of The Donald’s face superimposed over an American flag with soldiers visible marching  under it.

Nazi soldiers.

A blow-up of the soldiers in the tweet revealed that they are wearing SS uniforms.

Perfect. Perfect. What possibly could be tastier chum for Trump-hating pundits and journalists?  Trump’s campaign blamed a careless intern, and that sounds plausible. But what a careless intern! And what an advertisement for Trump’s self-proclaimed management skills.!

Well, good. It is unethical for  public figures to authorize communications to be sent out under their name when they never even sign of on them–deceptive, lazy, irresponsible. It is even worse when the agent placed in charge of such unvetted communications is a low paid, or unpaid, inexperienced intern.

I love it when this happens. I would love it even if it happened to someone I respect, unlike Donald Trump. Maybe if this kind of tweeting disaster happens to a few more public figures, they will stop lying to gullible people who eagerly follow tweets based on the lie that they come from The Donald, or Barack, or Jeb, when in fact they come from Melvin Spoccolodo, age 23.

Nazis!

There is cosmic justice after all!

Observations On The George W. Bush Speaking Fee Controversy

/ Jack Marshall / 24 Comments
Paying George to speak is a little like paying Hillary to tell the truth...

Paying George to speak is a little like paying Hillary to tell the truth…

Former President George W. Bush was paid a speakers fee of $100,000 to address a charity fundraiser for U.S. military veterans severely wounded in Iraq and Afghanistan. The  Texas-based Helping a Hero charity also confirmed  that W. was also provided with a private jet to travel to Houston at a cost of $20,000.

Observations:

  • Neither the former President, nor anyone, is obligated to donate his time and effort any time a charity whistles, regardless of its worthy mission. He is also within his rights to charge whatever he chooses: nobody has to pay it.Would it be an ethical act to donate that fee back to the charity, or waive it entirely? Sure. Is it unethical not to do so? Of course not.
  • Why is this story suddenly all over the news and internet? Why, to protect Hillary Clinton, of course. This is another res ipsa loquitur example of the news media acting like Democratic Party operatives. They are trying an “everybody does it” excuse for Hillary’s greed; in turn, the former President’s defnders counter with #22, “It’s not the worst thing.”
  • “For him to be paid to raise money for veterans that were wounded in combat under his orders, I don’t think that’s right,” former Marine Eddie Wright, who lost both hands in a rocket attack in Iraq in 2004, complained to ABC News “You sent me to war. I was doing what you told me to do, gladly for you and our country and I have no regrets. But it’s kind of a slap in the face.” I’m sympathetic, but the argument is absurd. Wright was soldier, and had his duty; Bush was Commander-in-Chief, and had his. Wright wasn’t doing Bush a favor, and Bush owes him no more and no less than any other American. Wright’s argument would obligate Bush to appear, on demand, free of charge to every military and veterans group, or be accused, variously, of playing favorites, not properly respecting non-wounded veterans, and dozens of other equally unavoidable complaints.
  • Is $100,000 an unreasonable speaker’s fee for a former President? Well, if his presence on the dais raises a lot more than that, and the charity seems to think it does, then from a strictly economic standpoint, it is not unreasonable, nor unethical for him to charge it, nor unethical for a charity to pay it.

Continue reading →

Unethical TV Ad Of The Month: Geico

/ Jack Marshall / 16 Comments

“If your boss stops by, you act like you’re working — It’s what you do. If you want to save 15 percent or more on car insurance, you switch to GEICO.“

Actually, it’s not what you do if you are diligent, responsible, fair to your employer and deserve to have a job. It’s what you do if you are an unethical, dishonest slacker who is stealing your salary and ought to be fired.

These are apparently the kinds of people GEICO believe are its prime market.

Good to know.

_________________

Pointer: Grace Marshall

Scott Brown And The Slippery Slope To Distrust

/ Jack Marshall / 11 Comments
Stay classy, Senator...

Stay classy, Senator…

Who started our elected officials down the slippery slope to the point where the public viewed them as indistinguishable from any other celebrity? Was it when  Richard Nixon appeared on “Laugh-In” in 1968? Was it when ex-Speaker Tip O’Neill allowed himself the be shown in a commercial for Quality International Budget Hotels, popping out of a suitcase? Was it a decade earlier, when washed up song and dance man George Murphy won a U.S. Senate seat for California? There were critics who sounded the alarms loud and early about the dangers of our leaders trading on their visibility and power like any pop singer, athlete or actress; such critics were inevitably told to “lighten up.” We assumed, did we not, that our leaders, being responsible and respectful of our institutions,  would know what lines not to cross, and when their self-mockery, playing around and hucksterism would risk harming the credibility of democracy and the public trust.

Why would we assume that, especially as cynical politicians increasingly sought to win the votes of even more cynical young voters?

Ronald Reagan explained to an interviewer that while it would be fun to return to acting—playing a Bond villain, maybe—after leaving the Presidency, it would be unseemly. Is anything unseemly now? Arnold Schwarzenegger stepped out of a Governor’s mansion back into cyborgdom without blinking. Rudy Giuliani appeared in drag on Saturday Night Live while he was still mayor. Senators and House members eagerly grabbed cameos in sitcoms and dramas. Some were even good at it: Senator John Glenn’s guest appearance on “Frazier” is one of the highlights of the whole series. Did any of these eager publicity hounds consider that the more our leaders behaved like every other celebrity, the less reason the public had to believe they were any better, smarter, or more honest than the politically vocal and usually ignorant celebrities who supported them?

A public office is a public trust, and therefore the honor of that office is a gift that the temporary occupant should not trade upon for crass commercial gain and ego fulfillment.  It is bad, and corrupting, enough that the simple fact that they held high office is usually enough to guarantee former officials private sector employment in lobbying firms, universities, law firms and other lucrative enterprises. Still, the institution and positions a former elected leader leaves behind are still deeply affected by the conduct and the reputation of former occupants.

When I first studied Presidential leadership, the consensus among political scientists was that the public perceived the office of the Presidency according to the conduct, reputation, image  and character of George Washington.  Today, thanks to constantly sinking precedents, the public expects lies, excuses incompetence, and shrugs off greed, with the ugly example of the Clintons now reaching depths never envisioned even when Gerald Ford became the star client of the William Morris agency.

Yet somehow I didn’t think it would come to this. I didn’t foresee a former U.S. Senator following the lead of Marie Osmond and Kirstie Alley, and becoming a shill for a diet supplement.  I am so damn naive sometimes. I assumed that an ex-Massachusetts Republican Senator would no more follow that seedy path, no matter how much he needed the money,  then Sarah Palin would pose nude for Playboy. Yet here is Scott Brown, serving as spokesperson for AdvoCare products, which resemble Herbalife in their marketing plan and likely legitimacy.

His acceptance of such an undignified and dubious role harms every U.S. Senator, the institution of the Senate, and the republic itself. It further obliterates all pretense of superior character and respect for the institutions they serve from our politicians, and makes every single one of them appear less worthy of office, respectable or dignified in the eyes of citizens and voters. There are essays all over the web right now asking why slimy Donald Trump is polling so well, given that he is boor, a bully, a clod, a huckster and a self-promoting fool.

Scott Brown and the trend he represents is a big reason. “How is Trump any worse that the rest?” Trumps fans will ask. “At least he doesn’t pretend to be something he’s not.”  Dignity and respect for the privilege of public service have always been vital tools of leadership, and prerequisites for attaining it. This was understood for so long that our leaders forgot why those qualities were important.  Now they have neglected both for their own selfish, short-term gains in money, celebrity and ego-gratification, leaving a distrustful public that can no longer distinguish between statesmen and con artists….perhaps because there is no distinction left.

Unethical Quote Of The Month: Walmart CEO Doug McMillon

/ Jack Marshall / 50 Comments

White-Flag“We don’t want any of the merchandise that we sell to be offensive”

—-Walmart CEO Doug McMillon, explaining to FOX Business Network host Maria Bartiromo why the retail chain was pulling all Confederate flag-themed merchandise. In another interview, with CNN Money, McMillon said that “We just don’t want to sell products that make anyone uncomfortable.” The Walmart announcement tarted a stampede of many large retailers to dump the flags and items with the flag design.

And thus did the CEO of a major U.S. corporation wholeheartedly endorse the speech- and thought-suppressing ideology of political correctness bullies, “hate speech” censors, and progressive fascists.

This widespread capitulation to a wildly irrational reaction to a single tragedy authored by a single individual is, for Democrats and race-baiters, a masterpiece of cognitive dissonance manipulation, one that should be a terrific case study in future psychology classes.

Because Dylann Roof was photographed with a Confederate flag, and because his racist church massacre occurred in a state that has obnoxiously and irresponsibly insisted on flying that flag despite its legitimately offensive connotations to many of its citizens, the flag was linked to the murders so viscerally that to defend its display was regarded by the news media, pundits, bloggers and, consequently, public opinion, as tantamount to supporting the killer. Naturally, politicians and businesses ran for cover, and whatever their previous stances on the issue, instantly flip-flopped to declare the Confederate flags the equivalent of Nazi swastikas.

Well-played, speech police. I am in awe. Continue reading →

The Conundrum Of The Tolerant, Excessively Honest Jeweler And The Gay Couple’s Rings

/ Jack Marshall / 123 Comments

rings

It’s not a photographer, chapel, baker or pizza place this time, indeed not even a business that discriminates or that said that would ever discriminate. As for the allegedly aggrieved gay couple involved, they did not choose the establishment looking for a fight or to make headlines, nor do they claim they were treated differently than any other couple would be, or that they were discriminated against.

Yet here we are again.

Canadians Nicole White and Pam Renouf, a same-sex couple, went shopping for engagement rings a few months ago, and eventually  found Today’s Jewelers in Mount Pearl, in Newfoundland, which specializes in custom-made rings. Everything went well as they ordered their rings and agreed on a price—the service, the atmosphere, the professionalism was all as it should have been. “They knew the two of us were a same-sex couple,” White said.”I referred some of my friends to them, just because I did get some good customer service and they had good prices.”

One of her friends took such an endorsement and went in to Today’s Jewellers to buy a ring for his girlfriend. There he saw a recently posted sign in the store. This sign:

sign

He took a photo, and sent it to White. Continue reading →

Here’s The Thing, Booking.Com: If You Think Your Customers Appreciate Gratuitous Smuttiness, I Don’t Want To Be One Of Them

/ Jack Marshall / 11 Comments

Booking_com_Logo The manners of society appear to be heading south at an accelerating rate, with our up and coming generations being increasingly sent the message from the culture, celebrities and even elected officials, that manners and civility in public conduct and speech is for snobs, nerds, dorks, and goons. It’s cool to be vulgar! I admit, I’m in at least two of those three categories, so I really don’t get it. Ethics dictates that one communicates with respect for anyone within hearing distance, and unless ugly words serve a material purpose, using them is not the mark of a good citizen, a good neighbor, or a trustworthy human being. Nor is spouting vulgarity witty, and unless you are 11, and employing obvious code words that sound like curses, epithets and obscenities isn’t especially funny either, since we pretty much exhausted the possibilities at summer camp. I have no idea why anyone would want to recast the culture as a place where professionals curse like sailors and the words “fuck” and “cocksucker” are as likely to issue from a debutante’s lips as those of a hip hop artist, but that seems to be the objective now. President Obama, the Fish Head, signaled his approval by repeatedly using the word “bucket” in a televised event when he obviously meant “fuck it.” First President ever to use fuck on TV! Yes, Obama continues to burnish his legacy. Small wonder that CNN’s John Berman thought his audience wanted to see him snigger over a colleague’s “big stones,” a testicle joke that always has them LOL-ing in the 7th grade. Making sure that there is nowhere for the civil and well-mannered to hide, all the other TV stations happily accept money from advertisers using code words for “ass” (Verizon), alluding to sexual intercourse (Reese’s), and evoking the word “shit” (K-Mart and DraftKings). Continue reading →

Memorial Ethics: Under Armour’s “Disrespect”

/ Jack Marshall / 41 Comments
Underarmor

The Horror…

Just in time for Memorial Day comes this depressing example of how timid and wan Americans have become when free speech and expression are under attack. This is how acceptance of the Universal Veto of the Officious Offended will reduce the U.S. to a barren, humorless, imagination-free culture dominated by political correctness bullies and exploitive self-anointed, power-seeking “victims.”

Under Armour advertised a “Band of Ballers” tee-shirt showing a silhouette of men in backwards baseball caps raising a basketball hoop in the iconic pose of the U.S. Marine Corps Memorial, in which combat weary soldiers are frozen in the act of raising an American flag after the Marine’s bloody victory at Iwo Jima.

There is nothing remotely wrong with this design. It is not disrespectful It is satire. It is a parody. It is using the status of the image to extol basketball; only a fool could read the image as an effort to denigrate veterans or the American flag. Personally, I think it’s clever, just as I like Charles Addams’ cartoon showing butchers wrestling with sausages in the pose of the famous statue of Laocoon and his sons being devoured by serpents…

Addams Cartoon

…or parodies of Washington crossing the Delaware, like this ad for HBO’s “Veep”… Continue reading →

When Typos Have Ethical Significance

/ Jack Marshall / 28 Comments

Law-Firm-Advertising-FAIL

I was chided over the weekend for mocking a misspelling in one of the cuckoo online comments cheering on Texas Governor Greg Abbott’s ridiculous “monitoring” of U.S. military exercises in his state. The thrust of my critic’s argument was that picking on such modes of expression was not only a cheap shot but an elitist cheap shot. I generally deplore the “You wrote ‘teh!'” school of online debate, and in my view, that wasn’t what I was doing when I pointed out this particular Texas paranoid’s spelling of government as “goverment” twice . His “position” didn’t require any rebuttal, as it was self-evidently batty; I alluded to “goverment” because I concluded that it was not a typo, but rather an indication that the commenter was as ignorant as granite block. If you can’t spell government, you haven’t read about government enough to have an opinion on it worth inflicting on the rest of us.

It led me to ponder, however, when a typo has undeniable ethical significance, and mirabile dictu, Above the Law today provided the excellent example you see above.

This is part of the marketing for a law firm—you know, those organizations that provide lawyers to ordinary citizens who need help negotiating the complexities of our nation’s increasingly impenetrable laws and regulations in order to live and prosper? Lawyers are supposedly trained in the precision of language, as the presence or absence of a comma or semi-colon in a statute, a motion or a brief can mean the difference between a client being a criminal or a free man, and an unnoticed typo in the draft of a contract, will, trust or settlement can decide the fate of millions of dollars, the ownership of disputed property, the existence of a prenuptial agreement, and other momentous, life-altering  consequences.

The very existence of an embarrassing  law firm marketing device like this one—I think it’s a coaster—leads to many conclusions:

1. It tells us that the law firm’s managing partners are inattentive to details, and in law, details are everything.

2. It tells us that the lawyers in the firm inadequately supervise the non-lawyers who work for the firm, and the ethics rules demand that lawyers be especially attentive to such employees and contractors.

3. It tells us that at least one firm lawyer, whoever approved the thing, either is illiterate or can’t be trusted to check the text of documents, even documents containing only three words.

4.It tells us, in short, that this law firm, and by extension the lawyers it employs, cannot be trusted to exercise care, competence and diligence when they are representing themselves.

How can it possibly be trustworthy when it is representing others?

__________________

Pointer and Source: Above the Law

Oh Fine, Now Candy TV Commercials Are Getting Smutty

/ Jack Marshall / 26 Comments

Reeses

At 8:46 AM, a Reese’s Peanut Butter Cups commercial popped on TV. “Women want like to make it last,” bold type told us. “Men are done in seconds.”

“Typical.”

Who decided that gratuitous sexual innuendo is inherently hilarious and appropriate in every context, at every moment? Well, no one yet. Again, it is the boors in ad agencies and clods in corporate boardrooms who are pushing us down this uncivil, impolite, needlessly sleazy path.  We can remind them that there are limits dictated by taste and decorum, or we can just shrug it off, part of the irreversible ratchet process called “defining deviancy down.”

Of course, we can’t expect advertisers to display respect to their audiences if their audiences prove they deserve none.

How long do you think it will be before we see a Reese’s ad featuring a kinky couple mid-sexual romp, and the naked male points to his erect penis, crying, “Hey! You got peanut butter on my chocolate sauce!” Then his partner, after, ah, checking it out, cries, “Mmmmm! But it tastes great!”

At this rate, not long at all.