
I have been at war periodically with our two local McDonald’s, one of which I have permanently boycotted since a manager there insisted that when my son’s friend ordered a “cheeseburger with nothing on it,” it was reasonable to omit the cheese. The other one is notorious for non-English speaking drive-up order-takers, long delays, and, as in this instance, botched orders. I wish I had prompted Michael R’s Comment of the Day on Item #1 of today’s warm-up years ago.
Here it is, a cautionary tale to be sure…
Why is McDonald’s messed up? I can tell you why, because I lived through it.. McDonald’s used to be pretty fast and efficient. McDonald’s stores were a mix of franchisees and Corporate-owned stores. The McDonald’s Corporation provided training and support for franchisees and their key staff, but franchisees ran their own stores and had some latitude in how that was done.
In the early 1990’s, the Corporation found that their most profitable stores were ALL owned by franchisees. They couldn’t understand it. The Corporation was staffed by highly-trained experts and professionals. The franchisees were just Joe-blow off the street hiring their relatives for managers. How could average people out-perform the EXPERTS? They decided that the franchisees must have lucked into ALL the good locations. So, they proceeded to buy up all the best-performing McDonald’s in the country. These were ‘fast stores’, averaging over $20,000 in sales/day at the time. After a year of corporate ownership, however, these stores had all become ‘slow’ stores, with well under $10,000/day in sales. The McDonald’s Corporation even sued several of the former franchisees, claiming that their sales figures must have been faked, because the ‘experts’ couldn’t replicate the success.








