1. Fire this copy writer: Boll and Branch sheets informed me this morning that their product is “loved by THREE American Presidents.” Well, that settles it: I’m running right out and buying these sheets if Presidents—well, three, anyway, love them. Actually, I’m making the sheets an early target of my new rule to personally boycott any product that insults my intelligence with their ads or packaging.
2. I just realized what climate change hype is like. I’m slow, I guess. I was reading a typical Paul Krugman column about how we are doomed by climate change and only the mean, stupid Republicans refuse to accept it. (The runaway brush fires in Australia, he said, can’t be proven to have come about by climate change, the brilliant economist said, but everybody knows its climate change. All Democrats, anyway.) It then hit me: climate change is like all the reflex explanations for bad things that primitive civilizations, cults and Machiavellian leaders have used to relieve public fears of random misfortune since the beginning of time. The devil, angry gods, witches, Jews…anything to be able to rationalize events that otherwise have no explanation. If you sacrifice people to the gods, hang the witches or exterminate the Jews, you’ll feel better—you’re doing something by addressing the cause of all your pain. Of course, these imaginary “causes” aren’t really responsible for what’s happening, but its comforting to “do something.” In the case of climate change, the proxy trouble-makers are capitalism, personal liberty and democracy. Just get rid of them, and everything will be all right again.
I don’t know why it too so long for me to figure this out. I think it’s because I persist in the romantic notion that we all get smarter over time. I certainly don’t. Continue reading