From the New York Times, and not, sadly, “The Onion”:
How is this unethical, as opposed to stupid and the epitome of self-parody? Well..
It is disrespectful to the town to presume it would agree to be exploited as a billboard for a fanatic advocacy organization.
It is demeaning to assume that residents of a municipality would allow non-residents from a deranged organization to change their town’s name in exchange for “a cozy, cruelty-free blanket.”
It unfairly implies that there is anything unethical about the name “Wool.”
It undermines the important cause of the ethical treatment of animals by associating the cause with wacko extremists who cannot distinguish between real issues and ridiculous ones.
It wastes the contributions of serious donors on self-defeating nonsense.
For a refresher course on just how embarrassing PETA is to the legitimate cause of preventing animal cruelty, go here.