What is the obvious (and in my estimation) amazing bias and prejudice the video above embodies? Here’s another one: same problem.
I hope it jumps out at most of you as much as it does to me. This product’s most obvious market, both in terms of those who most need it and those most willing to look ridiculous wearing it, is seniors. My parents, both of them, would have loved to have one of these on their regular excursions. Yet the promotional video not only doesn’t show any users over the age of 35, it seemingly doesn’t know such creatures exist.
My mother used to complain bitterly once she reluctantly reached her Golden Years that younger people acted as if she were invisible. I wonder if this video is one more example of the fracturing of American culture and consciousness into hostile groups that choose to regard non-group members as “the other,” not worthy of consideration or acknowledgment.
After all, one would think that at least the profit motive would be enough to prompt us to include the elderly in our world view. In this case, at least, apparently not.